MarketingProfs guest bloggers Robert Wu of CauseVox and Annie Escobar of ListenIn Pictures share tips for telling stories through videos that draw others into your cause.
I really like how the authors give us categories of stories that inspire listeners to take action. These categories are slighty different than what I typically find, which is why I brought this article into the collection here.
The kinds of stories/videos that work best, for example are:
- Impact stories
- Movement portraits
- Vision videos
- Campaign video
And plot structures to use?
- Challenge plot
- Creativity plot
- Connection plot
I know you'll like these easy-to-digest tips so you can start making more impactful videos/stories for your business.