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All the best info on storytelling to lead and grow your biz
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Infographic: Social Media for Brands is All About the Story

Infographic: Social Media for Brands is All About the Story | Just Story It | Scoop.it

At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.


OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories! 


I like that the infographic also shows the kinds of stories customers are seeking.


So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!

Karen Dietz's comment, February 27, 2012 11:27 AM
Thank you for re-scooping this! Have a great week -- Karen
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Reclaim Your Creative Confidence -- & Storytelling Skills

Reclaim Your Creative Confidence -- & Storytelling Skills | Just Story It | Scoop.it
Most people are born creative. As children, we revel in imaginary play, ask outlandish questions, draw blobs and call them dinosaurs.
Karen Dietz's insight:

What a terrific piece from Harvard Business Review about reclaiming your creative confidence. As biz story practitioners, that is what we do -- help clients become better storytellers and build their creative confidence at the same time.


This article shares recent research about creativity, and tips for building your creative confidence.


It's the most sought-after ability today.


When building your storytelling skills, make sure you find a coach or trusted partner and lock your normal tendencies for critical feedback ("Hey, sock it to me; I can take it!") in the closet. Criticism (often disguised as critical feedback) does not allow creativity to flourish.


So only use appreciative strengths-based coaching techniques. Then it is all a matter of practice practice practice -- orally with a partner, not in front of a mirror.  As Julie Child said: "The only real stumbling block is fear of failure. In cooking you've got to have a 'What the hell?' attitude."


Now -- I'm going to take my own advice and keep practicing practicing practicing on my new MAC because I've tried 3 times to curate this article! I keep making mistakes with the mouse, the keyboard, and trying to figure out the ways of Safari. LOL -- glad my husband keeps encouraging me and I've taken a "What the hell?" attitude!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Trust the listener (witness) When Storytelling | Limor's Storytelling Agora

Trust the listener (witness) When Storytelling | Limor's Storytelling Agora | Just Story It | Scoop.it
Remember G said, I need to trust the listener, my skill, the story. In this lesson, I wanted G to look at his relationships with face-to-face partners in the
Karen Dietz's insight:

My colleague Limor Shiponi in Isreal is writing blog posts as she coaches a client in story skills. Limor is a totally amazing storyteller who also works in business. This woman knows her stuff and is a deep thinker in the story world.


So it is really fabulous that she is sharing with us her client's process and her coaching input.


This post focuses on listening to the audience -- and the ability to create meaning in a story when your audience is diverse in their thinking, experiences, and backgrounds.


Limor and her client are working on telling the Rapunzel fairy tale. You will probably never tell this in your business -- yet the insights here about finding fresh meaning with a story we already know is priceless.


Then follow this link to the next installment about co-creation: http://www.limorshiponi.com/2012/12/co-creation-in-storytelling/


Thank you Limor for sharing. And yes, I agree -- the quote at the end is the best I a have also heard about storytelling!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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