At Social Media Week 2012 in New York City last week, Yahoo! Director of Market Research Edwin Wong presented findings from the Yahoo!/BBDO study, "What's Your Story." The graphic above shows the discrepancy between how consumers and marketers value storytelling.
OK marketers -- get with the program! This quick infographic show how consumers and marketers value stories differently. Consumers want more stories!
I like that the infographic also shows the kinds of stories customers are seeking.
So get busy all you entrepreneurs, small biz folks, and marketing professionals. This infographic says it all -- find and share those stories!