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The Truth About Storytelling: #3 Together not Seperate

The Truth About Storytelling: #3 Together not Seperate | Just Story It | Scoop.it
So what’s the flipside of our inertia in the face of large numbers?

We don’t want to take action unless we see large numbers of others doing so!

Take canned laughter. Can you think of any...


Needing to raise funds for your business or non-profit? Then take the point of this article to heart: make sure your other donors play a role in your story!


Ingenious. But so true. And so overlooked.  This article explains all about social proof and how stories about donors/funders contributing to your cause or business is critical to build more donor momentum and bring cash in the door.


So don't forget this group of stories!

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How real estate professionals can use the power of storytelling to sell more houses

How real estate professionals can use the power of storytelling to sell more houses | Just Story It | Scoop.it
Imagine this scenario: As a real estate professional, you’re walking a potential buyer through yet another home. You’re not sure how many homes you’ve seen with them. It seems like ...


I think this is a great article not only for real estate agents, but also for any business.  And I really like the practical advice and examples specifically geared towards real estate professionals!


Here's how any business can use this advice: find out what your customer stories are, and then craft your biz stories to connect with their stories.  CAUTION: don't make up stories. Making up biz stories to hook customers is manipulation.


Instead, craft your authentic business stories. Part of your work is attracting customers who can connect with your stories.  But don't do this blind -- find out as much as you can about the kinds of customers you want to work with and their stories.  There should be natural connections between your stories and theirs. So find them!


Read the rest of this article for more insights and concrete examples.

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