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Scooped by Karen Dietz onto Just Story It |
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![The History of Content Marketing [Infographic] - Corporate Storytelling is Not New | Just Story It | Scoop.it](http://img.scoop.it/meB8U4ySI-dNgQGx4JnP_Tl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
An infographic detailing the history of content marketing in timeline form.
Here's a great infographic that puts content creation and marketing in perspective. It's not the whole landscape of biz storytelling, but it does put a context around this one application.
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Your one stop shop for all you need to know about visual storytelling: http://t.co/ugfABM7nU4
Karen Dietz's insight:
Hey folks -- I ran across this today and it looks like a fabulous list of quality resources about telling stories using data. Or using data to tell stories. Your choice :) Data storytelling might not be your thing -- or it could be an activity that is part of your future. If so, you are going to want to keep this list available. Not only are there good articles (some I've already scooped here), but there are videos to watch and research papers to explore. I'm always a fan of research because it adds so much credibility. I haven't read everything here, or watched the videos but they do sound substantial and helpful. So dig in here. Data storytelling is not easy to do and we need all the help we can get. Many thanks to data geek author Zach Gemignani for putting this post and resources together! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ozzie Gontang, Ph.D.'s curator insight,
April 22, 7:34 AM
Thanks to Zach and Team Juice for a site with insight on telling stories using data that is outa sight for all that is shared. II thank Karen Dietz of www.scoop.it/t/just-story-it for the cite. Look for her book coming out in the fall on storytelling for business. 
Beth Kanter's comment,
April 22, 11:42 AM
Thanks for this great set of resources. I'm working on a module/workshop on data visualization so this is really timely
Karen Dietz's comment,
April 23, 9:52 PM
Wonderful Beth! I'm glad the list is going to be helpful for you. I know you will wow them at your workshop :)
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Karen Dietz's insight:
Here's the next stop on the data and visual storytelling journey. While the previous article I curated focused on the history of visual storytelling, this research article addresses 'what's next.' For the authors of the article -- what's next is the presentation and communication of data that has played only a minor role in research up to this point. Click on the title of the article "Storytelling: The Next Step for Visualization" at the bottom of the blurb to get a free copy of the research paper. The research paper itself focuses on journalism as storytelling -- which it is, but it is not the only method or approach. So the article is limiting in that way. Still, there are some good insights about how data visualization needs to move more directly into storytelling using story delivery techniques. Iin the end, the authors Robert Kosara and Jock Mackinlay say: "Storytelling promises to open up entirely new avenues of research in visualization. Going from exploration to analysis to presentation is a natural progression, which is mirrored by the research effort focused on these steps over time. As the field becomes more mature and provides many useful techniques for the first two steps, we need to start focusing on presentation. This is even more important as visualization gets used for decision-making, where the succinct presentation of important facts is crucial." This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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Crunching numbers is only half the battle.
Karen Dietz's insight:
I couldn't agree more. I'm working right now with a client on measures, data, metrics, standards, and figuring out how to tell the story in ways that can influence changes in behavior. Who said storytelling was only about sharing experiences? It is also about finding data, shaping that into a shareable story, and then delivering the story the data is telling you so people can be influenced. Here's an article that speaks directly to those issues -- and gives advice for how to bring data to life, and tell its story. What I like it that it starts with "The Art of the Question". In other words, the data you will use depends on the questions you are asking. Get the questions right and the story begins to unfold. There are other tips here that are also helpful. For all you big data-heads out there -- or for anyone confronted with a lot of data -- read this article so you can start figuring out the story to share. And thank you for Giuseppe Mauriello for finding and pointing me to this post! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Mike Ellsworth's comment,
April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Social2Health's curator insight,
May 14, 9:07 AM
Social is also adding the "story" back in data storytelling. Loading...Delete the scoop?
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Humankind has been telling complex stories through simple visuals long before you saw your first infographic at Mashable. History is humbling, let's go back in
Karen Dietz's insight:
If you are into data and storytelling, then this brief overview is for you. The slideshare program quickly explains data visualization through time. Of course, how data is displayed -- if done well -- can tell its own story. The next step is to give a presentation as a story, and tell the story of the data as you are doing so. Until then, enjoy this quick historical review of visual storytelling. This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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