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Keith Ritchie, storyteller at Siemens, talks to Marketing about his role as a storyteller and just how powerful telling a story can be to engage clients, potential clients, and staff. What does story-telling mean to you?
There’s no denying it, storytelling can seem challenging. But I’ve taken the stance that storytelling can be demystified and that anyone can do it.
Read the full article to find five tips for creating a culture of storytelling at your organization: 1. Communicate to all staff members what kind of stories you are looking for 2. Hold a staff meeting to openly discuss what storytelling is, why it matters and why all staff members play a vital role in it 3. Make time at your staff meetings to tell stories. 4. Schedule an ongoing time to casually meet with staff from programs to talk about updates from their work and utilize it as a time to probe into any interesting stories they might have. 5. Start your own story bank for future reference.
Via Kim Zinke (aka Gimli Goose)
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Tiger Schmittendorf shares childhood memories of the fire service and emphasizes the value and importance of storytelling as a means of helping firefighters recall and regain their passion for the job.
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My husband recently recounted an organizational change process that he had observed at a European client. Interestingly, it was based upon the story of the ancient ritual of a Viking funeral. In th...
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You can be proud to work here. That is one of THE most important messages your new employee orientation program should communicate.
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Part 3 of 4. About Our Guest: Jim Kouzes is the Dean's Executive Fellow of Leadership at Santa Clara University and coauthor with Barry Posner of the internationally award-winning and bestselling book, The Leadership ...
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Admitting Failure is an open space for development organizations to admit and learn from failure for more effective aid.
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Emotions play a far greater role in business outcomes than many executives grasp. In this interview, a Gallup expert talks about the impact of applied behavioral economics in the marketplace.
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The Lincoln Business School has issued an invitation to all members of the academic community to participate in the Storytelling Conference which will t...
Don't be put off by this being an academic conference! The focus here is all about the untold stories in organizations and what that means for organzational life.
Untold stories are one of the most ignored -- and sometimes the most difficult to get at -- part of business. Yet these untold stories have immense power, often reflecting the power relationships within business heirarchies. These dynamis are essential for story practitioners to understand.
If you work with stories in leadership or organizational development, this just might be the conference for you. And it would be a treat to spend time in the UK too!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Some descendants of Holocaust survivors are having their concentration-camp numbers tattooed on their arms, a practice that provokes mixed reactions and a lot of conversation.
While this article is not directly related to business, it is a terrific example of a story trigger. When I write about story triggers, people often ask "What the heck is a story trigger?"
A story trigger is an icon, art work, symbol, phrase, or artifact that reminds people of a story and stimulates the telling of one. Sometimes a company's logo can be a trigger story.
This article is a perfect example of a story trigger. Once you read this very powerful post, you will understand the power of story triggers.
Corporate cultures and the story fields that they hold, are full of stories that are known and repeated throughout the organization. Many of these are important to keep and promote. They are gems that lend themselves to story triggers. Sometimes a company's values, vision, and mission could benefit from story triggers (although most values, vision and mission statements are deadly dull, not memorable, and need to be storified).
Hopefully this article will spark some ideas about how you can start developing and using story triggers in your work/business/corporate culture.
Thank you to colleague Lori Silverman for finding this and sending it to me!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The best way for a leader to persuade people to accept a counterintuitive health message is to craft a compelling narrative.
What a great story and insights this article contains. With lessons for us all in leadership, marketing, and social change.
Here is Kenneth Lin, a leader in public health, who shares his story of resigning his position because of clashing narratives. And his frustration with the truth narrative losing out. But he doesn't give up. He keeps going, and shares his insights about grand narratives, leadership, and perseverence with us.
For example -- are you telling micro or macro narratives? If you are telling micro narratives and expecting social change, it won't happen.
And how do you share a narrative that counters people's beliefs when those beliefs contain inaccurate assumptions? Every leader and social change agent wants to know the answer to that one.
Lin might not solve all of these problems in this blog post, but his insights about leadership, stories, and social change are worth the read and give us hope when meeting roadblocks.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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I promised to curate the next article by Daryl Conner on the four types of burning platforms stories and how they are used in org change work. Well, here it is -- and it is really good. Any leader, business, or consultant needs to know the particulars in this article. Here is a sneak preview -- the burning platforms stories are NOT really about creating urgency for change. I appreciate Daryl for clearing up these misconceptions about this story. And don't forget to read his first blog post about the burning platform that I curated below. This review is written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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get your strategy, posture and culture aligned as a first step on the way to changing the world.
Got a story? How about an attitude? Or does your story express your attitude? Is your attitude part of your story?
Turns out you need both. Well, that makes sense actually. The stories that stand out the most -- that aren't an expression of bland-land -- are those that do have an attitude.
Now that doesn't mean to say that attitude is all about the 'in your face' kind. It means that you have a defined personality that imbues all you do.
Check out this article to understand the attitudes of Coca-Cola, Apple, Red Cross and Ritz-Carlton and how those play out as dynamics in their cultures and strategies.
No matter if you are an enteprise, entreprenuer, or non-profit, there are definite insights here you can use.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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BARCELONA — Spanish start-up Quimica Visual guides companies in times of transition — mergers, takeovers, bankruptcy, rapid growth —
Via Hans Heesterbeek
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What sets #university leaders apart from peers in business? Storytelling - @UniofAdelaide's Warren Bebbington http://t.co/iYJpxJhESq
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Elaine Baker looks straight into the video camera and tells her story. Elaine is the owner of Paper Potpourri in Haverhill, Massachusetts. Her stationery boutique specializes in invitations …
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The Telling Sustainable Stories short course looked at the power of stories to tackle sustainability challenges , says Ed Gillespie
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Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo
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It’s clear that many of us want more meaning in our work as well as from the products, services, and organizations with which we choose to interact.
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A dialogue on the subject of organizational storytelling; narrative as a leadership capability. Author and story consultant David Hutchens of www.DavidHutche...
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Taking part in the adventure of persuading others, sweeping them up into an idea, an unexpected action or an unproven vision, is a wonderful experience. The ability to create excitement all around you is what leadership is about.
Good grief -- I like some of what this article says but there is one glaring error: the confusion between persuasion and influence, particularly for leaders.
So what the heck is the difference between the two, why is it important, and what has it got to do with storytelling?
Well -- persuasion is getting someone to do something. Parents use persuasion all the time: "Finish your dinner or you won't get dessert." Or "Sit Fido and you'll get a treat!" Bosses use persuasion too: "Finish this report by X date or forget that promotion." We all use persuasion.
Influence however, is the power or capacity to cause an effect in indirect or intangible ways. Influence is more often 'showing' what needs to be done which then moves someone to take action -- hopefully in a desireable way.
There are many facets to influence including reciprocity, commitment, social proof and others (see Influence: The Psychology of Persuasion by R. Cialdini, 2006).
Leadership at the highest levels is about influence, not persuasion. Management is about persuasion. Confusing persuasion and influence creates leadership that can feel more like manipulation than willing participation.
Storytelling -- IMHO -- lies squarly in the camp of influence. And leaders definitely need to master storytelling as an way to both engage and influence.
The list this author has created for leaders to focus on to be persuasive is mostly all about influential qualities to imbue in a leader's storytelling. Except the first one -- threats and consequences. Outlining global consequences if an organization does not change can be part of an influential conversation. Threats, not so much. That's pure persuasion.
Go read the rest of the list and let me know what you think!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Over the years, I have used strategic storytelling workshops to help drive key messages, build teams, and enhance communication skills. Today, I share the story of how my interest in that began, and why I frequently use it in my leadership ...
LOL -- stories do the work again!!
What happens in an organization when a project you've been devoted to comes to a screaching halt? You turn to storytelling.
Oh, this author Karen Hurt is not talking about the "Ain't it awful" stories you could tell. She instead shares how she kept the project alive using the power of storytelling.
This is a great read and an enjoyable story. And when you get blocked -- start storytelling in healthy and constructive ways.
These are fab lessons here for anyone working in organizations, or anyone who gets roadblocked and needs a way around. Stories, story tools and story processes just might be what you need!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Fab Biz Story Example for Marketing!
I was at a meeting today and my friend Barbara showed me this postcard (see photo above) she received in the mail from the motivational products company Baudville. Barbara runs Mind Masters, a small business coaching enterprise. As we passed around the postcard we all remarked at how personalized the card was -- mentioning Barbara and her company by name. Now that impressed us!
But even better yet, I love Baudville's creative use of story for promo purposes. From what I know about Baudville, it seems their culture is in alignment with their marketing -- which is what we want. Anyway, this is a terrific idea and story! We were all smiling as we read it.
If you are not able to read the text on the photo above, here is the story: "Once upon a time, a company called Baudville offered Barbara $25 to give their products another try. Barbara accepted the offer, but saving a bundle on some amazing employee recognition tools was just the beginning. As Baudville products circulated Mind Masters, joy erupted, scattering polka dots and moonbeams throughout the air. Goodwill became contagious, productivity soared, and spirits rocketed into the stratosphere. Some even say a unicorn was spotted that day. A miracle? Nope, we get that all the time. And that's how Barbara saved the day (and $25)."
What a hoot! And you can do this too for your biz :))
Have a wonderful holiday weekend everyone and chat with you next week.
Keep sharing your stories!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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There's a rather interesting new study out of Ohio State University that says that consuming media may affect us more than we think.
Stories are very powerful. The stories we read and tell ourselves influence how we be and act in the world. The stories we share with others influence how others be and act in the world.
This article talks about a recent Ohio State University study showing the link between stories and behavior.
Which is why the hype about storytelling in the worlds of marketing and branding give me a queasy feeling sometimes.
On the other hand, if we as leaders, business owners, entreprenuers and heads of non-profits choose to do good in the world, understanding the power of stories can allow us to create our worlds and those we interact with more consciously.
If you want to be a certain way as a leader or business owner, read stories that support that.
As a small business or enterprise, what kinds of customers do you want to attract and work with? What kinds of employees do you want to attract to you? Figure that out and share stories in alignment with those desires.
This sounds simple, is not so easy, yet there is great truth and wisdom to these notions and the conclusions of the study shared here.
Makes you wonder and take pause about some of the video games out there.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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![The Future Of Ethics In [Story] Branding | Fast Company | Just Story It | Scoop.it](http://img.scoop.it/aGkQTV_g4RHwNSi1UcyNWDl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
