I had two occasions in the last couple of months to see the “About” pages of many Web sites and blogs. In the first, I had a few dozen story practitioners that I wanted to invite to participate in my Q&A series. In the second, I visited many sites and blogs to glean a short description of each so I could list them on my inside pages.
Both activities had maddening elements.
Topics I curate sometimes come in waves. It seems the current wave is "About" pages on websites. I've added several articles to the collection recently about how to craft them well using your stories.
And here is another one. But it is slightly different (and why I curated it). Colleague and fellow curator Kathy Hansen wrote this piece today about the lack of "About" pages on blogs -- and how frustrating it is.
She goes on to give examples of a blog with a great "About" page, and those that don't.
Take her advice -- make sure you have a well crafted "About" page on your blog, on your website, and in your other promo material.