What can a once-obscure period television drama teach us about effective writing, content marketing, and engagement online? Turns out, just about everything ...
What a creative post! And I like the 4 points the author makes about crafting your business stories for maximum impact:
- Build your story around real people/characters
- Include a compelling problem (high stakes)
- Add drama (contrast, truisms, conflict, etc.)
- Present new possibilities
The author does a great job in giving you specific business examples (sales letters, landing pages, and the like) for the 4 points above.
Enjoy this innovative twist on marketing and business narratives.