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All the best info on storytelling to lead and grow your biz
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Are You Making These 7 Mistakes with Your About Page? | Copyblogger

Are You Making These 7 Mistakes with Your About Page? | Copyblogger | Just Story It | Scoop.it
From www.copyblogger.com - February 19, 2012 1:55 PM

About Pages really aren't that complicated. So why are most of them so horrible? Quick ... read this, then go fix yours... A great idea, maybe I should do it! [note MG]

 

Does thinking about it make you stumble and sweat?

 

Have you put it off, because you’re worried it will suck?

 

You’re not alone — lots of website owners have an easier time proposing marriage than they do writing a solid About Page.

 

If that’s you, you’re probably overcomplicating things. A good About Page is simple, straightforward, and it communicates just a few key things.

 

But just because they’re simple doesn’t mean people don’t screw them up.

 

There are certain mistakes that I see again and again, on sites that deserve better. These mistakes are easy to fix and they’re pushing away the people you want to bring closer: your wonderful website readers.

 

Read more: http://www.copyblogger.com/how-to-write-an-about-page/

 

Thank you fellow curator Martin Geysler for finding and sharing this post and writing the review above!


Via Martin Gysler
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Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC]

Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Just Story It | Scoop.it
From www.demandmetric.com - May 10, 11:47 AM

Did you know that 90% of all organizations use content in their marketing efforts?

Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing".

 

Source: http://www.demandmetric.com/content/content-marketing-infographic

 


Via Jonha Revesencio
Karen Dietz's insight:

What a powerful infographic! If ever there were useful stats on how stories can generate results, this is it.


But you say, "This is about content." Yes -- and what makes compelling content that generates results? Stories!!


So think of this infographic as the handy data you need that demonstrates why 'content' and 'content marketing' is so critical these days.


It's a shame the inforgraphic left out stories when illustrating what goes into content. Well, just imagine this as part of the diagram and it will paint a complete picture for you.


The take away here? 1 -- share lots of content to increase your leads and grow your business. 2 -- make sure that content is all about sharing stories, regardless of the medium or format. This is your ticket to success!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Steven Mallach's curator insight, May 15, 5:29 AM

This is one of the most powerful infographics that I have seen that makes the case for content. Scroll down to find out more about the power of well written articles.

 

This is an open secret that quality online and even print publications have known for many years - that classical advertising only works up to a point. Most consumers have reached a mental staturation level when it comes to print advertising.

 

Articles and well crafted, key message rich (not just SEO) content is capable of engaging the reader and building interest and brand loyalty, as well as promoting a call to action where appropriate.

 

They say a picture is worth a thousand words. Perhaps, but combine an interesting infographic or other type of image with captivating copy and you have a powerful instrument of engagement (and the distinct possibility of sharing across the social media landscape).

 

Nuff said.

 

 
Randy Bauer's curator insight, May 15, 4:07 PM

I am sponging on the learning process of content marketing. While I should be hiring somebody to do this for me, I believe that I must understand what impacts the content of my clients, and potential clients.

Infographics are a great outline, and this one provides much content.
Kris DaCosta-Jamaica Tourist Board's curator insight, May 17, 11:43 AM

90% of organizations use #Content Marketing....its not the future.
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The 10 Principles of Listening to Customer Stories

From www.skillsyouneed.com - April 11, 2:06 PM
Listening Skills are essential in any interpersonal relationship and for all interpersonal communication. Learn about the 10 principles of listening and improve your commuication skills.
Karen Dietz's insight:

Saying we need to listen for customer needs is one thing, but how do you actually do that?


This article gives us 10 tips for how to listen so we gain insight into customer and prospect needs.


And also I like the chart about how much time we spend communicating and listening. It really shows how we in business need to listen more!


Want to see better results in your business? Focus on listening....


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/tjust-story-it 

malek's curator insight, April 11, 7:11 PM

How to use "active listening" to make a conscious effort to hear and understand what customers are saying.
Brian Yanish - MarketingHits.com's curator insight, April 12, 12:24 AM

Good skills for both work and home.


"If speaking is silver, then listening is gold." - Proverb
Karen Dietz's comment, April 18, 2:56 PM
Thank you for the comments Malek & Brian! And I love the proverb your shared :)
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5 Success Traits all Storytellers [Content Marketers] Share

5 Success Traits all Storytellers [Content Marketers] Share | Just Story It | Scoop.it
From marketingland.com - March 29, 11:09 AM
Everyone is into content marketing these days. You can’t do well with Google or directly with people without creating valuable online content. Content, however, is one thing. Content that actually works as marketing is another.
Karen Dietz's insight:

This article is not about how to craft or deliver better business stories. But it is about personal qualities you the biz storyteller need to cultivate.


I don't see many articles like this, yet the topic is an important one. Author and content marketing Guru Brian Clark suggests 5 traits are essential to be able to find, craft, and share your biz stories in ways that grow your business.


The traits are:

  1. Empathy
  2. Curiosity
  3. Observation
  4. Packaging
  5. Caring
  6. The Why


I agree completely. To learn more about each of these -- what they are, why they are important, and how to cultivate them -- go read the article!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


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How Marketing Reaches For The Heart But Can Fail & What To Do

How Marketing Reaches For The Heart But Can Fail & What To Do | Just Story It | Scoop.it
From www.fastcocreate.com - March 26, 11:29 AM
Marketers are supposed to be the experts on connecting emotionally with customers.
Karen Dietz's insight:

If you want a clear explaination of why marketing is all about connecting emotionally with prospects and customers, then this is it.


Even better -- the author Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


That is what our biz stories SHOULD be doing. Sometimes they don't. You can use Van Praet's 7-step process to craft or refine your business stories so they can do the work you want them to do.


Van Praet also offers us a video as a terrific example of his Step #4 "Shift the Feeling". I know you'll like it.


Have fun with this one -- I hope it gets your creative juices flowing!


This review was written by Karen Dietz for her curated content at www.scoop.it/t/just-story-it 

Tina Stock's curator insight, March 27, 10:25 AM

 Douglas Van Praet provides a 7-step process for us to craft marketing materials that connect emotionally.


Boffo!
Ian Mitchell's curator insight, March 29, 4:49 AM

Good workshop stimulusstimulus
Karen Dietz's comment, April 2, 10:23 AM
Tina and Ian, glad you both got a lot out of this post!
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Just Story It | Scoop.it
From www.copyblogger.com - March 5, 1:19 PM
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
Karen Dietz's insight:

Even though this article is framed for copywriters, it is all about business storytelling!


As you create content for your website, promotions, emails, presentations, or electronic materials these 7 tips are essential to pay attention to. You will create more engaging stories. 


Actually tip #7 is to use stories, which I hope you already do. But I like how the author, Gary Ciotti, talks about stories as transporation. It is a good way to think about them.


Use these 7 tips as a checklist when you are creating content just to make sure you are hitting all the storytelling notes you need to.


Story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, March 6, 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?
Ignacio Conejo Moreno's curator insight, March 6, 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.
Mike Ellsworth's curator insight, March 6, 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 
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Your Fans Want to Know Exactly How You Did It - Business 2 Community

Your Fans Want to Know Exactly How You Did It - Business 2 Community | Just Story It | Scoop.it
From www.business2community.com - February 27, 8:35 PM
Business 2 Community Your Fans Want to Know Exactly How You Did It Business 2 Community Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior...
Karen Dietz's insight:

Be bold! Share your biz stories that are all about how you work. People love these kinds of stories. We call them backstories.


What I like about this article is that it's kind of cheeky and fun to read. And the author, Chris Abraham, goes into depth about the advantages of back stories. Plus he gives ideas for the kinds of stories to share. Yeah!


I like this statement, "Allowing a portal into your process, your day-to-day, the story-boarding of what and how you do your work; even more, share extras about the senior and junior staff beyond what their bio pages offer — those uptight, controlled, and boring bio pages."


And: "But before you balk, don’t worry: while you might feel like your process may well be mundane, obvious, and boring, it’s new, exciting, and revelatory to everyone else."


My hobby is hand-dyeing silk. When I was selling my hand-dyed silks at art shows, I put together a photo show that I loaded onto an electronic picture frame. I showed the entire process of hand-dyeing -- from selecting colors, to mixing dyes, to manipulating fabric, pouring the dyes, batching overnight, washing out excess dye, and then finishing the beautiful resulting garment for sale. It's a big hit and people loved to hang around the booth and watch the show. Then I was able to talk with them and sell them my pieces! (I'm still dyeing silk, but now creating pieces for clients as part of my biz story work).


Go have fun creating these stories. I know what a blast they are to create.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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How to Tell a Visual Story (Even You, B2B): A Marketer's Guide

How to Tell a Visual Story (Even You, B2B): A Marketer's Guide | Just Story It | Scoop.it
From www.marketingprofs.com - February 25, 6:59 PM
Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
Karen Dietz's insight:

This is quite a meaty article on ways B2B -- or any organization -- can capitalize on visual storytelling.


There are lots of ideas and examples here to get you started. And great advice, too. The SlideShare doc has good next steps to implement. And for the next 90 days, the entire presenation from the conference that generated this article is available free online.


The stats that are shared I've seen around a lot, and curated an article on the chart in this article when it first came out a few months ago. But the data is still valid!


I love the tip: show how your product lives in the world. Don't just show the product or service -- show it in action, with real live people.


There is a lot more here and tons of links to click through for more info. Have fun exploring and getting your visual storytelling together or upgraded.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Anecdote: Storytelling Tips for Leaders - Start with a Relevance Statement

Anecdote: Storytelling Tips for Leaders - Start with a Relevance Statement | Just Story It | Scoop.it
From www.anecdote.com.au - February 19, 1:16 PM
Karen Dietz's insight:

I love this quick video from org story colleague Shawn Callahan in Australia.


Here he explains about starting a story with a relevance statement -- which properly frames the story and gets the audience engaged.


This is critical to understand for any kind of business storytelling.


And then surprise -- when this video ends it leads right into the next video tip which is NEVER start a story by telling someone you are going to tell them a story. Music to my ears. That's a habit I often need to break with my coaching clients.  Callahan explains why.


So go watch these short videos with short tips to really improve your biz storytelling!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Ethan Allen Gets A "D" Grade in Biz Storytelling

Ethan Allen Gets A "D" Grade in Biz Storytelling | Just Story It | Scoop.it
From corporatehistorynet.blogspot.com - February 14, 8:05 AM
Ethan Allen Global, Inc., is one of the largest furniture manufacturing companies in the United States, with almost 300 stores and revenue of over $700 million. Founded in 1932 by brothers-in-law Nathan S.
Karen Dietz's insight:

Now here is an intrepid author, Marian Calabro, who takes on furniture maker Ethan Allen by rating their website "About" page.


The company's grade? A big fat "D". Why? No stories! And a video that holds you hostage. Yikes!


Periodically we need blog posts like this because there is nothing more illustrative of what NOT to do than a review like this.


So go read why Ethan Allen received such a poor grade and make sure you are not doing the same. And also use the article for ideas on how to fix/upgrade your current website using stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Just Story It | Scoop.it
From www.ishmaelscorner.com - February 9, 9:45 AM
The Art Of Storytelling In Business Communications And Public Relations
Karen Dietz's insight:

Here are 6 quick tips for how to up your visual storytelling game to augment your business stories.


I like these because anyone can do them. Yeah!


Thanks to author Lou Hoffman for sharing these nifty ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

corneja's curator insight, February 14, 5:19 AM

Very simple and effective tips. Thanks!
Karen Dietz's comment, February 14, 9:24 PM
My pleasure!
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Robert Munsch's Storytelling Lessons for Content Marketers

Robert Munsch's Storytelling Lessons for Content Marketers | Just Story It | Scoop.it
From www.toprankblog.com - February 4, 3:11 PM
Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
Karen Dietz's insight:

When finessing your biz stories and creating content using stories, I love what both the author of the aritcle, Miranda Miller, and Robert Munsch say: "Let your audience love you first." 


In other words, don't try to influence anyone to do anything until you have established a relationship and given something of value  with your audience first without expectation of an immeditate economic transaction.


A story can be a gift. So can other things. And the author provides some ideas here.


Overall, this is a nice piece with good reminders, and I really like the insights on ways to connect with your audience in order to build your business.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


Janine Lloyd's curator insight, February 5, 12:24 AM

A must read about storytelling for Content Marketers
Laurence Roelants's curator insight, February 5, 2:47 AM

Magnifique leçon qui nécessite une évolution des mentalités des marketers traditionnels: offrir de la valeur avant de penser à vendre quoi que ce soit ....et garder l'enthousiasme intact!
Two Pens's curator insight, February 5, 12:00 PM

Munsch immersed himself in the world of his industry and audience. It takes more effort to do it but pays off in the long term because you understand the context and what people are interested in better.
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For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing

For B2B Marketers, Building Relationships Trumps Blanket Approach - Story & Marketing | Just Story It | Scoop.it
From www.emarketer.com - January 16, 12:15 PM
Content marketing is moving up the chain in importance for marketers, and that holds especially true for those in the B2B space.
Karen Dietz's insight:

OK -- here's another back-end approach to why storytelling is critical in business2business (B2B) sales and where companies can leverage stories for maximum value.


Yes, we know that sharing stories is the best process a business can use for creating relationships.


This study show how to use those stories (see the second chart):

Creating content based on specific business needs and solutions comes out on top. 74% of respondents say they create content based on these. So focus your storytelling here!


The rest of the chart is just as helpful. Here are a few:

  1. Craft your stories specific to industries or company types you are targeting.
  2. Create product descriptions in the form of stories.
  3. Develop buyer personas and then tailor your stories to them.


The third chart explains the respondents long-term online marketing strategy -- and this mirrors the points above.


Now here is the kicker: over 50% of B2B marketers said they didn't really know who they were targeting, or who they could sell to. LOL -- some days I feel the same! If you find yourself in that place, you are in good company. 


The take away is to keep figuring these 2 pieces out as you fine-tune your marketing and your stories -- they do inform each other.


Overall, there is great information here to help you market better with stories in 2013.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Storytelling Story-Selling Sources & Sauces - Riffs, Tiffs and What Ifs

Storytelling Story-Selling Sources & Sauces - Riffs, Tiffs and What Ifs | Just Story It | Scoop.it
From stevekayser.sharedby.co - January 11, 5:46 PM
Storytelling story-selling content is the new advertising, marketing & PR. It's a harsh new reality all businesses and employees have to face.
Karen Dietz's insight:

Love this cheeky irreverant post with great insights on marketing, advertising, PR, social media, and storytelling.


Do you know about the 1:10:1 formula? Or the P4 process?


Me neither until I read the article. And they both make tons of sense.


I also like what the author Steve Kayser says, "You got no story. You got no game. You got no game – you got no business."


I also appreciate the books he lists at the end of his article as additional resources.


It's a refreshing post that brought a grin to my face! I hope you enjoy it also.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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GE Tells The Stories Of The World’s Innovators With “Focus Forward”

GE Tells The Stories Of The World’s Innovators With “Focus Forward” | Just Story It | Scoop.it
From www.fastcocreate.com - May 3, 9:39 AM
GE is wrapping its 18-month long Focus Forward campaign--which launched at the 2011 Toronto International Film Festival and has traveled a world of festivals in between--this week at the Tribeca Film Festival.
Karen Dietz's insight:

GE is providing is a great example of how to do content marketing with stories -- and doing it in such a way that the stories they share about others are front and center.


That means GE is promoting itself in soft ways by not screaming at people, "Here's what we are doing for you today!"


I love it. These are great stories and because GE is attached to them, they reap the rewards.


So what does this mean for you? Well, if you are an enteprise, the articles has great stats on how much GE has devoted to the campaign and how it's worked for them.


For a small business, the lesson is all about sharing the stories of how your customers are heros (not you), and that creating content with these stories is a real winner for your businss.


I also really like how this article also shares the steps to success in sharing someone else's story. The medium GE is using is digital storytelling. But the same tips apply to any business of any size.


And besides, it's Friday and the GE films are inpsiring. Follow the "Focus Forward" link to view them.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, May 4, 4:40 AM

Storytelling and video combined into one powerful campaign. Now that's what I call inspiration!
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7 Ways to Write Damn Bad Copy & Stories

7 Ways to Write Damn Bad Copy & Stories | Just Story It | Scoop.it
From www.copyblogger.com - April 2, 9:58 AM
It's obvious that creativity is an essential part of being a remarkable writer. But when a results-oriented writer says "creative" and an image-oriented
Karen Dietz's insight:

You are creating content, writing stories to share, adding stories to your presentations, sharing your stories orally with clients, and you still feel like you are spinning your wheels.


So what's going on? Why aren't you getting traction with your stories?


Could be because you are doing one or more of these things in your story crafting. Either your story crafting needs work, your delivery needs work, or your story-to-context experience is mis-matched (right people, wrong story).


When creating content and sharing your stories in blogs, etc., here are the places of danger, and what you want to avoid, says author Demian Farnworth at Copyblogger. You might be too:

  1. Lyrical (fancy words)
  2. Sentimental
  3. Outlandish
  4. Humerous
  5. Short
  6. Clever
  7. Advertorial


What I really like about this article is that each of these is explained fully with great examples -- so you can really see and evaluate if your copy and stories are falling into any of these traps.


This article is well worth reading (and it is easy to read, too). It is always invaluable to examine what NOT to do a the same time we are learning what TO do. And the posted comments add even more insights.


http://www.copyblogger.com/bad-copywriting/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Matt McGuire's curator insight, April 10, 11:38 AM

With a headline like that, this article makes nervous reading for professional copywriters and marketeers everywhere...

 

Can you make it all the way to the end without wailing, 'Oh, drat - I'm guilty of that one!'
Karen Dietz's comment, April 11, 11:06 AM
LOL Matt! I had the same experience :)
Mike Ellsworth's comment, April 11, 11:18 AM
Yup, everyone slips into bad habits at some point . . .
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Yes! Telling Your Brand Story Through Email?

Yes! Telling Your Brand Story Through Email? | Just Story It | Scoop.it
From moderncopystudio.com - March 28, 6:08 PM
Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
Karen Dietz's insight:

Now here's a very creative post! Author Vince Robisch shows us how we can take one of our biz stories, cut it up, and send it out in a series of emails.


Brilliant! This notion is not new, but I like how Robisch shows us how to partition the story into 3 parts that preserves the story arc. We now have an email series to send out.


It's a fun article to read and I think it will get your creative juices going. 


Have story will travel!


http://moderncopystudio.com/can-you-really-tell-your-brand-story-through-email/ 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 2, 10:24 AM
Thanks Brian and eProAgi! Glad you both got a lot out of it :)
eProAgi Anderson's comment, April 2, 10:38 AM
Karen your are the ultimate with story telling!!
Karen Dietz's comment, April 2, 12:40 PM
Thank you Agi! You have made my day :))
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When crafting your story, don’t try to hook me. I’m not a fish.

When crafting your story, don’t try to hook me. I’m not a fish. | Just Story It | Scoop.it
From www.nickusborne.com - March 13, 2:39 PM
An article by Nick Usborne about how copywriters get it wrong with the sales hook approach to sales copy.
Karen Dietz's insight:

This is a quick but very useful article about what NOT to do when beginning a story.


The post is geared toward creating sales copy -- on your website or promo materials.


And here is what I love -- the author, Nick Usborne, explains why 'hooks' often don't work and gives an example.


Then he shares an example of what does work. 


Beginning and ending a story are two areas where most people have trouble. Usborne helps us get started in our storytelling the right way.


In the end he elevates story sharing from a simple transaction (let me hook you so I can sell you something) to relationship marketing/sales (let's get to know each other so you can evaluate whether my product/service is a good fit for you).


Thanks Nick for these great insights and tips!


This post was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, March 16, 7:59 PM
My pleasure Nick! Happy St. Paddy's day :)
Suzanne Izzard's comment, March 17, 8:51 AM
I love it when an article promotes people into dialogue, it shows the depth of feeling the article has prompted. For me authenticity is key in all communication and Nick thank you for writing and sharing this .
Karen Dietz's comment, March 17, 2:49 PM
I agree Suzanne. The more 'real' we can be, the better a business does. And authenticity is so refreshing in this age of hype!
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Just Story It | Scoop.it
From docsstorybuilder.appspot.com - March 2, 4:14 PM
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
Karen Dietz's insight:

Ooooooooh, what fun to play with!


And what a great way to tell a quick business story. I love easy and quick!


Write out the dialoge between 2 characters -- your business and a client, for example. Add some music and click play. Then watch the magic happen!


Then post it to Google+ or other places. Woo hoo!


Thanks Robin Good for finding and sharing this. Life just got easier for us biz storytellers!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Ed Bonhaus's curator insight, April 3, 9:39 AM

This is kinda cheesy.  I hope Google improves this. 
Elsie Whitelock's curator insight, April 14, 7:41 AM

This looks interesting.
Elsie Whitelock's curator insight, May 5, 8:47 AM

more cool tools..
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10 Commandments of About Us Pages

10 Commandments of About Us Pages | Just Story It | Scoop.it
From corporatehistorynet.blogspot.com - February 26, 2:29 PM
Having just freshened our own website, we felt it was timely to repost our 10 Commandments of About Us pages. Need a PDF to share with decision-makers at your organization? Glad to oblige. Commandment 1: Know thy ...
Karen Dietz's insight:

LOL -- love these 10 commandments to follow when creating/updating your About Page.


Truly, About Pages are one of the most underutilized parts of a website. But your About Page is a fabulous place to share your story, chat about your products/services, and win more business.


I also like how under each commandment in this post, questions are asked to help you figure out how to apply the commandment. 


Now then -- DON'T do what CorporateHistory.net has done on their own website:

  1. Their web pages take awhile to load using Chrome
  2. This post has no author listed (who wrote this post, anyway??). Hey, we want real people behind posts!
  3. Their "Our Story" page is not written as an engaging narrative. Time to go back to the drawing board.
  4. There are no images/visual storytelling in the post -- I had to go find my own. That's not an included commandment, but it should be. Add at least one pic! 


Ay yi yi. It's a classic case of 'do what I say, not as I do.' Oops, credibility slips! Since their business is all about storytelling, I hope they make these fixes soon.


There is one other Commandment I would offer: Thou shalt not attempt to write your About Page by yourself. It is just too hard to see the forest for the trees. Always get outside help, even if it is just friends and business colleagues giving you feedback and insights.


Despite these modeling flaws, the list is good so keep it handy for easy reference.


If you want more fab info on creating/updaing About Pages, just use the Filter tab near the top of the screen and click on 'aboutpages'.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Laurent Brixius's curator insight, February 27, 3:16 PM

Les dix commandements à suivre pour rédiger, ou faire rédiger, la page A propos de votre site web, une page trop souvent sous-utilisée.
Karen Dietz's comment, February 27, 3:40 PM
Thank you Rowan! Yes, I just re-did my website and am now going to take this list and re-look at it again :)
Karen Dietz's comment, February 27, 3:41 PM
Rhonda and comeja, glad you found the article useful!
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LOL+WTF=$: An App That Shows Why Videos Go Viral

LOL+WTF=$: An App That Shows Why Videos Go Viral | Just Story It | Scoop.it
From www.fastcocreate.com - February 19, 1:49 PM
It is, to say the least, an imprecise science.
Karen Dietz's insight:

Can you share a digital story and have it go viral?


Maybe yes, maybe no. To help us figure this out is a new tool that analyzes videos that have gone viral, determines the elements that made it go viral, and share the results with us. Along with a whole bunch of analytics.


I took a brief look at the app and played with it a bit. And I think it is really cool.


I chose the characteristics I was looking for in a viral video and then an example popped up so I could watch it. And learn. And gain some ideas/inspiration. Pretty neat.


And I got a total kick out of the (Welcome to) The Motherhood video!


Don't know if this tool will really result in a better ability to make viral videos, but I certainly think it will help. Go play. Have fun. Your next video just may go viral!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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One customer story sells, and another doesn’t. Why?

One customer story sells, and another doesn’t. Why? | Just Story It | Scoop.it
From insightdemand.com - February 16, 11:47 AM
Karen Dietz's insight:

Hey -- what a great example that Michael Harris has put together for us! Here are two examples -- one of a story used in sales that DID NOT work. In other words, no sale resulted.


In the second example we have a story that DOES work -- resulting in a sale.


If you are incorporating stories into your sales process, then this post is for you. We need more examples of what works and what does not work in order to refine our storytelling and grow our businesses.


Enjoy this post and I hope you get some good ideas for how to tweak your stories for better results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Jeanne Melanson's curator insight, February 17, 10:02 AM

This is a very good article.  For anyone who uses other people's stories and successes in your business, it's a must read.
corneja's comment, February 17, 6:12 PM
Why the link doesn´t work in my case? I have tried to accede several times and always got a 404 Page Not Found! :-(
Karen Dietz's comment, February 18, 12:03 PM
Hi -- don't know why the link doesn't work. Here it is again: http://insightdemand.com/uncategorized/customer-story-sells-doesnt-why/
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Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage

Storytelling, Marketing and Modern Media – The Mindfire Chats Episode 2 | Small Biz Triage | Just Story It | Scoop.it
From www.smallbiztriage.com - February 10, 9:59 AM

Feast your brain on this excellent panel featuring Brian Clark, Doug Pray, and John Jacobsen.

Karen Dietz's insight:

This Google+ video is 1 hour and 13 minutes long and it does have some really good material.


I watched it while working on my emails and enjoyed many of the points being made here.


The video has Brian Clar, Doug Pray, and John Jacobsen talking about branding, storytelling, and business. They do definitely come from the new media/TV/Hollywood mold yet I definitely appreciated their comments on storytelling as an art/craft that takes time to develop, authenticity, and what branding really is and its connection to storytelling.


So carve out some time to listen this weekend, or do what I did and multi-task (it is easy to follow along).


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, February 11, 9:14 PM
Hi Ana! So glad you liked the video. Yes, it is refreshing! And I feel like you do -- women do need to be mentioned as speakers and movers and shakers instead of just characters. In fact women in the field of story work need larger voices. Thanks for the comment!
Tommy Walker's comment, March 8, 11:19 AM
Wow, thank you so much for sharing this! Ana, to your question about not having women speakers, we've only just started this show, and this was the second episode. We do plan on having women panelists for future episodes, and some very influential ones at that. There are some really big plans for this format for the future.
Karen Dietz's comment, March 8, 12:37 PM
Good to know Tommy! Thanks for jumping in and giving us an update.
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Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes

Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes | Just Story It | Scoop.it
From www.forbes.com - February 8, 12:59 PM
Super Bowl 47 is in the books but March Madness is around the corner. In honor of the NCAA men’s basketball tournament, Forbes presents its second-annual “Jargon Madness” competition.
Karen Dietz's insight:

Hey folks -- are you using any of these buzzwords in you biz stories?


If so, then you might want to STOP! Some of the candidates might surprise you. Some I bet you will cheer for being the winners.


In any event, here's some Friday Fun for you -- now go vote for the ones you want banned!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Go for PowerPoint in your visual content [& story] marketing strategy

Go for PowerPoint in your visual content [& story] marketing strategy | Just Story It | Scoop.it
From www.businessillustrator.com - January 29, 7:15 PM
PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.
Karen Dietz's insight:

Ah ha! Here's another article advocating using PowerPoint for marketing. And of course, for sharing your stories.


But of course, you've got to craft the PPT right in order for a compelling story to be told. Search under 'PowerPoint' here in this curation to get the best articles I've found on creating "wow" PPT presentations and stories.


This article makes some great points. Make life easy for yourself -- go for a PPT instead of the time and expense of a video. Particularly if time is short and you don't have money to burn.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Three Basic Elements of Content that Spreads -- It's All About Storytelling

Three Basic Elements of Content that Spreads -- It's All About Storytelling | Just Story It | Scoop.it
From www.copyblogger.com - January 16, 11:24 AM
Have you ever asked yourself why a specific blog post stopped you dead in your tracks? Did you truly feel the author's pain? Maybe the post was so cap
Karen Dietz's insight:

Well here is a fab post that summarizes biz storytelling into 3 points of view so you can grow your business. If you need a refresher or just some inspiration as 2013 unfolds, you will enjoy this article.


The author Paul Jun sums it up the process of crafting biz stories into results as follows:

  1. Be willing to be vulnerable. He cites Brene Brown's TED talk on vulnerability which is a masterpiece and must-view video for storytellers. Just search this site for Brene Brown and you'll go right to the link. Or click the link in the article :)
  2. Share stories -- they enchant your audience. Yep! And I like Jun's story that he shares, along with a link to Seth Godin to explain why biz storytelling is so important.
  3. Focus on the why -- not the what. Storytelling is about creating meaning. When you share the 'why' it inspires action. Anwer the few questions he poses and you'll be good to go for crafting stories that people re-share.



Now there are actually 4 parts to Jun's post, not 3. The last one is 'practice'. You get better over time at crafting and sharing your stories. So keep practicing! 


As Jun says at the end, "Remind yourself of two things: You can either write content that is dry, safe, and has no personality, or you can write something daring and transparent — something that will shake the floor beneath your reader’s feet. You have this power within you. All you need to do is use it."


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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