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All the best info on storytelling to lead and grow your biz
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7 Cool Resumes We Found On Pinterest -- New App for Visual Storytelling

7 Cool Resumes We Found On Pinterest -- New App for Visual Storytelling | Just Story It | Scoop.it
It's the newest job search tool. The visual nature of Pinterest, which allows users to create virtual boards onto which they can pin images, is perfect for showing prospective employers what you've done so far.


What a cool post! I don't know how pervasive visual storied resumes will become, but if you are in certain creative and technical fields, this could be right up your alley. Or if you want to stand out in any crowd of job applicants!


These are very creative examples of how job seekers are storifying and visualizing their resumes. You can do this too! 


For non-job seekers: think about turning your 'resume' into a visual story that you can use on your "About Us" page, or add it into your printed promo material. It could really make you stand out and be fun to boot!


Are these technically stories? Eh -- maybe yes, maybe no. But at the very least they are using storytelling elements.


Enjoy looking at these and I hope you get lots of great ideas for your resume/bio.

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A Company’s Quest To Bring Mindfulness To Black Friday

A Company’s Quest To Bring Mindfulness To Black Friday | Just Story It | Scoop.it
The Friday after Thanksgiving, stores will have major sales, and customers will flock to them in droves.
Karen Dietz's insight:

Now here's a story about a company creating a different kind of story and brand for itself. Instead of jumping into the holiday shopping frenzy -- especially on the recent Black Friday -- Holstee went dark. 


It's there version of the new black :) But it beautifully fit their values and what the company stands for.


This type of step might not be you. However, it is a terrific example of how a company is acting on its values -- and creating a new kind of story and brand for itself.


So I ask you -- no matter what size your business is -- how can you translate your values and what you stand for into a story about the biz that distinguishes you in the marketplace?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Your Values Through Stories...Corporate Storytelling | Douglas magazine

Your Values Through Stories...Corporate Storytelling | Douglas magazine | Just Story It | Scoop.it

This article has some great examples/tips for crafting and using business stories that convey your key values.


There's only a minor tweak I would make.  The author says, "When you think you have come up with your core value statements about your company, add “for instance” and add a corporate story:..."


The sentiments are all correct, but the steps are backward.  Core value statements come out of your stories.  And then when presenting your company, it's story first, then naming your values last.  It goes like this:

"Story

  Story

  Story

And I share with you these 3 stories because they illustrate our commitment to [the values imbedded in the stories]"


If you lead with a core values statement like the author suggests, you will be using your stories to 'prove' the statement.  When you share your stories first, you are 'demonstrating' how you embody the values you hold dear.  These are two very different experiences for your audience.


So switch the steps, read the article and grab the examples -- they are well worth it.

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