A sparrow knocked over 23,000 dominoes, spoilt a world record attempt, and was shot dead. Public outrage was swift; a tribute website immediately attracted more than 24,000 hits!
For any business or nonprofit that needs to raise money, sell a cause, or enroll people in its mission, then this article clearly demonstrates why & how to focus on the people involved FIRST, not the numbers.
I love the points the author makes about giving not being rational, and that we are people not numbers. We don't relate to numbers that well in presentations, but we sure do relate to people.
Read the post and gain additional insights.