Just Story It Biz...
Follow
Find
128.8K views | +148 today
Scooped by Karen Dietz
onto Just Story It Biz Storytelling
Scoop.it!

How to change the story -- to stimulate change

How to change the story -- to stimulate change | Just Story It Biz Storytelling | Scoop.it
To change the story we have to ask ourselves: Which stories define cultural norms? Where did these stories come from? Whose stories were ignored or erased to create these norms? What new stories can we tell more accurately describe the world we see?


I really really like this article (really :)) because it makes a very subtle, but very HUGE distinction about what happens when people hear stories: "It’s one thing to say ‘reading stories makes us see pictures in our head’...we cannot simply visualize the story on a movie screen in our heads, we must simulate it ... The significance of this study to social change stories is important. It suggests there is no such thing as a passive audience."


Bascially the author discusses recent research that says that not only do listeners hear the story, they reenact it in their heads. In the book Influencer; The Power to Change Anything (2007), the studies those authors discuss say the same thing.  That if you want someone to change -- a behavior, attitude, way of doing things -- stories are the second most powerful tool to do that right after direct learning experience.


This is huge -- and is the key to change efforts being successful -- whether it is within a company or in social justice endeavors.


The only thing I wanted more of in this article are more examples. And I want to know more details about the 'narrative power analysis model' the author references.


Other than that, there are many good points in this article, so don't miss it!

more...
Rowan Norrie's comment, February 16, 2012 3:25 AM
This is a fantastic site Karen. Thanks for sharing. For me shows that stories must connect with the values we have in order to challenge status quo. Rowan
Karen Dietz's comment, February 16, 2012 4:35 PM
Yes, you are exactly right Rowan! Glad you like the article. Have a great weekend coming up.
Just Story It Biz Storytelling
Story as a path to transformative leadership & business success
Curated by Karen Dietz
Subscribe to our mailing list
   Just Story It -- Business Storytelling
  Story as a path to transformative leadership and business success                                                 Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

About The Just Story It (TM) Curation

About  The Just Story It (TM) Curation | Just Story It Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.

I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter tab above, and type in a keyword. All the articles with that keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.

I hope you find many great insights and tips here. Many thanks for visiting and enjoy the articles!

 

And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://www.proprofs.com/quiz-school/story.php?title=storytelling-skills-ni-part- 

more...
ManufacturingStories's curator insight, September 7, 2013 8:15 AM

Karen is dedicated to the art of Storytelling as a key tool in running a business or any other type of endeavor.  Here at ManufacturingStories.com we fully support this art form as the best way to generate positive and effective change.  Thanks Karen for all of your dedicated and tireless work! It's a tood Story!!

Thorsten Strauss's comment, September 9, 2013 8:15 AM
Hello Karen. "Here are the best articles from across the web that I can find on using stories and storytelling in business." Please scoop a new link to these articles. The link you put in the comments only points at your scoop page. Or was the message that your scoop page IS the collection of the great articles? A bit unclear. (PS: I suggested a scoop for you today)
Karen Dietz's comment, September 11, 2013 8:52 PM
Hi Thorsten -- the link needs fixing and I'm trying to do get that done. Thanks for your patience. The link should actually be to the entire curation. This post is a permanent post that acts as a kind of editorial page. The idea is when people want to direct others to the entire collection, they can scoop/re-scoop this page which should lead people to the site. Thanks for the comment and I'll work on clearing up any confusion! And many thanks for the suggestion, which I thought was fabulous.
Scooped by Karen Dietz
Scoop.it!

Have a story to tell? Focus on the 'native voice' to connect

Have a story to tell? Focus on the 'native voice' to connect | Just Story It Biz Storytelling | Scoop.it
Video is all the rage for storytelling these days. But too many people overlook the power of oral narratives. Learn why you shouldn't ignore audio.
Karen Dietz's insight:

Nowadays we are being constantly told that we must share our stories using video to get any traction. Then comes along this gem of an article that says, "Wait a minute...maybe not so!"


As the article says, telling a story via video can be powerful -- plus expensive and time-consuming. Even more, it may not be the ONLY way to "move" the hearts and minds of people.


Here's a quote from the post that stood out for me:

“The soul is ‘contained’ in the human voice,” says Dave Isay, founder of StoryCorps, and former NPR producer. Gotta love that. 


There is plenty of advice and other good points made in this article. When you are crunched for time or cash -- or both -- remember the power of the human voice and go audio. Or mix up your content strategy to include more audio.


You may be surprised with the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, July 11, 6:53 PM

Humans need a sympathetic voice to like a story.

massimo scalzo's curator insight, Today, 6:17 AM

Karen Dietz is absolutely right ! Video is a powerful storytelling tool. Nothing can be compared to it!

Scooped by Karen Dietz
Scoop.it!

The Science Behind Storytelling Infographic

The Science Behind Storytelling Infographic | Just Story It Biz Storytelling | Scoop.it
Brands use social for storytelling 88 percent of the time.
Karen Dietz's insight:

Here's some eye-candy for us biz storytellers -- a handy infographic capturing salient content about why storytelling works and application for business.


Keep this around for presentations, blog posts, etc. As a piece of storytelling shorthand, it could be useful.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

What Companies Often Miss In Their Storytelling

What Companies Often Miss In Their Storytelling | Just Story It Biz Storytelling | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
Karen Dietz's insight:

What a cool article! The post, written by Clay Hausmann, focuses on finding your story voice through the type of innovation your company provides. This generates your story genre that should be connecting all of your stories together.


Hey -- every business offers an innovation of some kind to the marketplace. As Hausmann says, this could be technical excellence, tribal strength, or self expression. He actually lists 6 to choose from, and gives examples to make his points.


His 6 genre categories are a great way to think about the stories you have to share and the voice to use. I think it simplifies how to tell our stories. I definitely hope this article helps you sort out your particular brand of storytelling!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

6 Ways Customer-Generated Stories Can Double Your Return

6 Ways Customer-Generated Stories Can Double Your Return | Just Story It Biz Storytelling | Scoop.it
Find out how a major healthcare brand used social media and user-generated content to double the return on their social media investment.
Karen Dietz's insight:

Social Media Examiner (SME) has done it again with a fab post on how to get into user-generated content. That's geek speak for stories customers generate themselves about your product or service.


And truly, that's what we all want. Pushing your messages to the marketplace is so yesterday. One of your hottest leverage points in business storytelling is having customers share their stories. That's where the gold is in building loyalty, trust, and raving fans.


But how do you really do that? Well, that's what this article is all about. The author, Louise Julig, gives us a solid example of Medtronic doing just that (it's great to learn from others efforts). She also shares tips as we follow along about how Medtronic sets up and stimulates customer stories, plus also converses with customers using different social media platforms.


It's a meaty article that will give you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
malek's curator insight, July 2, 9:33 AM

Re zooming on customer is the secret of success. 

@Karen Dietz picked real life drama in a sensible way to pitch storytelling, very clever.......

Scooped by Karen Dietz
Scoop.it!

Telling Your Story Visually -- 4 Tools To Help

Telling Your Story Visually -- 4 Tools To Help | Just Story It Biz Storytelling | Scoop.it
Do you want to create more interesting visual content? This article shows four of the best free tools to create strong visual content for social media.
Karen Dietz's insight:

Here's a terrific post from Social Media Examiner about 4 easy tools to use to create visual stories.


Yes, sharing stories to grow you business is a sure fire strategy. That means creating a mix of stories that you share both orally and visually.


But what tools to use to create an infographic? Or a video? Or a slideshow that you can turn into a video? Or how about a graphic design platform to create cool unique images without spending a fortune on a graphic designer?


All of that is covered here -- and it boils down to 4 recommendations. Yeah! I like that. 


Some of these platforms I've reviewed before. But now the top ones are all in one post. 


Go get creative and have fun with these!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How Storytelling Can Increase Any Business

Every entrepreuner has a story to tell. Get some insights on how to use storytelling techniques to tell your story!
Karen Dietz's insight:

This is a great SlideShare piece by Lusko advocating that any business -- whether you are a startup or an established brand -- can use storytelling to grow.


I like the points made here about the kinds of stories you can tell, along with the list of customer personas that make your story crafting easier.


I just wish they had described the archetypes more! But never fear -- just Google the archetype and you'll have  wealth of information. Or use Carol Pearson's book The Hero And The Outlaw for a complete explanation (I have no financial ties to Carol).


So grab this piece and hone your stories!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Janet Vasil's curator insight, July 1, 7:31 AM

Good slideshare with actionable advise for better business storytelling...in video and everywhere!. 

Barbara Ganley's curator insight, July 7, 8:12 AM

Useful to nonprofits, too

Scooped by Karen Dietz
Scoop.it!

Brand Storytelling @ Cannes This Year: Don't Miss These Insights

Brand Storytelling @ Cannes This Year: Don't Miss These Insights | Just Story It Biz Storytelling | Scoop.it
With the prestigious 2014 Cannes Lions festivities coming to a close, it’s almost sinful not to blog about a major theme during this year’s “Oscars of the Advertising industry” event… Brand Storytelling. The importance of brand storytelling in this year’s Cannes Lions was highlighted by another Chipotle story-styled campaign win. This time, the company won the [...]
Karen Dietz's insight:

My colleague Omar Kattan, an expert in brand storytelling, did all of us a great favor. He put together quotes and video clips of top advertising and business folks at the Cannes Film Festival on the importance of storytelling.


Wow! Who knew brand storytelling was such a hot topic there this year.


I love the material shared here. Not only are the big-whigs firmly behind storytelling, their comments are insightful. One of my favorite is from Miles Young, chief executive at ad agency Ogilvy and Mather: "Narrative techniques are critical as a component of creativity and were not give a lot of attention before." Right on Miles!


There are 5 other quotes and video clips of interviews that Kattan shares with us. Many thanks Omar for putting this collection of gems together for us!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Omar Kattan - New Age AdMan's curator insight, June 29, 2:47 AM

Thanks for the re-scoop Karen and glad you found it useful. Yes, also glad that the big whigs are getting on the band wagon and placing more importance on the art of storytelling.

Scooped by Karen Dietz
Scoop.it!

Story Is The How-To: 5 Forces Powering Exceptionally Creative Businesses

Story Is The How-To: 5 Forces Powering Exceptionally Creative Businesses | Just Story It Biz Storytelling | Scoop.it
Charles Day outlines the five drivers of organizational creativity--gravity, tension, heat, speed, generosity--and how to develop and deploy them.
Karen Dietz's insight:

This is quite a unique article and one I'm going to refer to a lot in my work. The language used to present these ideas is very imaginative -- and they stick in my mind!


But what does it have to do with stories? Mainly this: the author Charles Day's ideas and explanations are top notch. But we are left wondering "How do I executive on these?" The answer includes storytelling.

  1. Conveying gravity happens through sharing stories about why the company exists and why anyone should care.
  2. Maintaining gravity happens when you've got storytelling imbedded in your culture/daily activities.
  3. Tension is experienced through the tension you build into the stories you share.
  4. Applying heat also happens through storytelling. Stories can go viral and ideas can rapidly come into expression.
  5. Speed is about learning more, and what better way to learn quickly than through sharing stories.


OK -- you get the picture. Enjoy this creative re-think about being a creative company and what it takes. Think of story as your go-tool process to realize more creativity in your organization.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Engaging Employees: 3 Ways To Actually Do It

Engaging Employees: 3 Ways To Actually Do It | Just Story It Biz Storytelling | Scoop.it
Start by talking about impact, not financial performance.
Karen Dietz's insight:

This article by Michael Mankins in HBR never mentions storytelling. Yet the way to implement his 3 suggestions for increasing engagement is all about stories.


Way #1 is talking about your company's impact, not its financial results. Yes yes yes! This is the focus to have. And how do you talk about impact? By sharing stories about the impact your product/service has on customers. You'll get it once you read the example in the post.


Way #2 is rewarding inspirational leadership as much as completing tasks. Do you want better leadership? Then share stories about great leadership you see in action in your organization. And there are a other good points made in this part of the article.


Way #3 is all about cultivating employee advocacy, not employee satisfaction. What a terrific point. Unfortunately this part of the

article simply talks about ways to measure advocacy. OK -- that's not really helpful. Here's my tip: build advocacy by advocating for/telling stories about the successes your employees and customers experience. For employees, tell us about the obstacles they've overcome to deliver amazing service. Make them the hero of the story. For customers, tell us about the obstacles they've overcome and the wonderful things they've been able to accomplish by using your product/service. Or how different their life is now. Again, make them the hero of the story. In either case, your company is the supporting cast. 


OK -- enough chatting. Enjoy the article and get engaged :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Richard Lock's curator insight, June 18, 3:06 AM

Good example of the clear benefits of genuine engagement.

Jean-Guy Frenette's curator insight, June 18, 9:33 PM

PDGLead

Wanda McKenzie's curator insight, June 27, 8:42 PM

ENPS is the 3rd one

Scooped by Karen Dietz
Scoop.it!

Networking: 10 Storytelling Questions To Develop Meaningful Relationships

Networking: 10 Storytelling Questions To Develop Meaningful Relationships | Just Story It Biz Storytelling | Scoop.it
Being a wonderful conversationalist might be easier than you think. Here are 10 story-eliciting questions to get the conversation going.
Karen Dietz's insight:

I often get this question: how can I use stories or story tools when networking? My replies are much like my colleague Shawn Callahan's: it's less about the stories you tell and more about the questions you ask to evoke stories from others.


As Maya Angelou has said, "I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."


Oh, so true! So here Shawn has written a quick post that demonstrates the kinds of questions you can ask at networking events that will generate stories. Remember, networking is not about broadcasting who you are, it's about developing meaningful relationships with others so you can know who you want to do business with.


Enjoy these questions and I bet you'll get ideas for additional ones you can ask.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Powerful Feedback Loops: Stories As Pathways To Feeling Included

Powerful Feedback Loops: Stories As Pathways To Feeling Included | Just Story It Biz Storytelling | Scoop.it
photo: Threshold Collaborative Alisa del Tufo has been teaching people how to listen deeply for over 20 years. She has founded three organizations and is the recipient of many awards in recognition of her innovations. She is an Ashoka Fellow and the founder and CEO of Threshold Collaborative. This past summer, my [...]
Karen Dietz's insight:

This is a relatively short article with a powerful message -- stories are phenomenal ways to learn about others, receive feedback, and then be able to take meaningful action based on what you hear.


The setting here is patient stories in healthcare. Yet the principle holds true for any organization. Great points are made about how these storied feedback loops have made huge differences in several organizations.


I think your time will be well spent reading this post -- not only to understand the feedback dynamics available through story sharing, but also in giving you ideas about how and why to apply this activity to your organization.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook

Social Media Storytelling: 5 Stories Your Business Should Tell, esp. on Facebook | Just Story It Biz Storytelling | Scoop.it
Are you leveraging storytelling in your marketing on Facebook? It's one of the best ways to connect with fans! Here are 5 stories you should be telling.
Karen Dietz's insight:

Here is what I really like about this article -- the concrete examples of the 5 kinds of stories you can tell using Facebook as a platform. Yeah!


Getting your story out on social media can be challenging at times. This post is clearly written and should give you plenty of ideas about ways to tell your story on Facebook and other social media channels. 


But what is most important about telling your stories via social media? Having fun doing so. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
donhornsby's curator insight, June 12, 9:11 AM

(From the article): Your fans love to hear about your vision for the future. When told correctly, these stories help convince fans that your company is worthy of their support. 

Tom Tabaczynski's curator insight, June 12, 10:30 PM

Story telling is so important for social marketing these days.

Scooped by Karen Dietz
Scoop.it!

Corporate Storytelling: Stories In Action Video

Corporate Storytelling: Stories In Action Video | Just Story It Biz Storytelling | Scoop.it
A short film of the event on stories in action held at the Museum of London on 10 June reminds us of the energy everyone there put into a shared enquiry around the many applications of story to...
Karen Dietz's insight:

My business storytelling colleagues at Sparknow in London put together this 4 min. video about their working with stories in an organization. The Museum of London participated and I love what the participants came up with!


This video is very thought-provoking because its the Museum folks themselves who are talking about their take on working with stories. And it's not all roses and rainbows. Thorny issues do arise.


The video gives us a taste of these and the links in the blog post give us other insights into the sticky wicket of working with stories in organizations. Plus I came away from these explorations with a few more ideas -- always a good thing!


Enjoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI | Just Story It Biz Storytelling | Scoop.it
Authors galore keep suggesting that adding humor to business stories is a big win. People love it.
Karen Dietz's insight:

I recently wrote this blog post for Curatti.com and thought to share it with you all too. I took the best storytelling + humor articles I could find to create a handy reference guide for you.


I love bringing humor into my articles and curation -- but it can be tricky at times. So how do you use it well? Even more important, how do you use it well so you get more shares and boost your ROI? The articles I chat about here have great tips for all these points.


I've reviewed each article, and provide the links. Hope you have fun with these.


Get happy. Get funny. Bring a smile to someone's face today in whatever you share :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
Karen Dietz's insight:

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Content Marketing: Are You At The Mature Storytelling Stage?

Content Marketing: Are You At The Mature Storytelling Stage? | Just Story It Biz Storytelling | Scoop.it
An important part of developing skills and expertise is to understand where you fall on a continuum of what’s possible and then take action to evolve and
Karen Dietz's insight:

If your business isn't using content marketing -- it should! Content marketing is when you write articles, create videos, put together SlideShares, podcasts, etc. about your business, your customers, your products and services to share with the marketplace. Content marketing builds authority, credibility, engagement, and grows the bottom line. 


And if you are not sharing stories in the content you create, you are way behind the times -- and your content is probably a dud.


What I really like about this article is that top content expert Lee Odden has put together a maturity model for all of us creating content. The model helps us know where we are in the content creation cycle.


If you are already at the storytelling stage -- then woo hoo! You are advanced. If not, you are somewhere in the stasis-to-production-to-utility phase. In these phases a business is either just getting started with creating content and is focused on broadcasting their brand, or you are providing useful information and getting social shares.


But storytelling is a mature phase -- where you have brand leadership because through sharing stories the company is creating experiences for audiences that connect to their emotional and intellectual needs at the same time.


There is a lot more to understand in Odden's model so dig into this article and figure out where you are + what you need to do next.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Suggested by Agnipravo Sengupta
Scoop.it!

Websites + Storytelling: The Best Way To Drive Traffic

Websites + Storytelling: The Best Way To Drive Traffic | Just Story It Biz Storytelling | Scoop.it

"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"

Karen Dietz's insight:

I like this quick article because it reminds us of 3 key points to remember when sharing our business stories on our website:

  1. Words matter. For me I find it much easier to record myself telling a story orally and then converting that to text. From there I can then craft a written story without losing my unique voice and authenticity.
  2. Parallax web design is a very cool tool for telling your brand story.
  3. A mascot (think MailChimp) can be a big boost for your business -- especially in B2C. Although MailChimp is a B2B company, I think figuring out if a mascot will work for you is all about really knowing your audience. 


Think about these 3 points and have an awesome day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Tell Your Story Via Content Curation and Grow Your Biz

Tell Your Story Via Content Curation and Grow Your Biz | Just Story It Biz Storytelling | Scoop.it
Easily Grow Your Business With Content Curation! Don’t miss this complete how-to hands-on workshop in July 2014, facilitated by yours truly in San Diego, CA. Curating content can lead to life-changing book deals, speaking gigs, collaborations and more business. Presented by Falco Strategics and taught by Karen Dietz, Learn To Scoop.it in this interactive workshop.... View Article »
Karen Dietz's insight:

A colleague of mine, Marc Emmelman, came up with this fabulous idea to spread the ability for companies to supercharge their marketing. How? By teaching them to curate awesome content that grows their business.


I said, "I'm in!" So we are taking 10 people through a hands-on workshop using Scoop.it as our curation platform. All the details are in this blog post. 


Got a cause to promote? Got a message to get out? Want to establish your expert status? That's what content curation is all about.


I love sharing with people how content curation has brought me amazing business results. It's part of my company story :)


And you can do it too. Don't miss it and hope to see you there!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital

So True! NetAppVoice: Telling A Story In Your Marketing Is Vital | Just Story It Biz Storytelling | Scoop.it
What do a $17 billion UK retailer, a Grammy award winning singer, and a shoe store have in common? The answer is narrative. Narratives are meaningful, remarkable storylines that contextualize your values and create "hero moments." They establish a sense of your identity. Here's how to find yours...
Karen Dietz's insight:

By now we do know this to be true. And as the author Rich Karlgaard states, the narrative you share about your business:

  1. shapes how you sound in social media
  2. promotes customer/staff advocacy (or not)
  3. affects the way the business will develop
  4. connects more effectively with customers (or not)

This all depends on whether the stories you share about your company are effective or not.


The post has 3 tips to help you craft an effective marketing narrative (based on several kinds of stories). And I really like the examples shared to get us all thinking.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Rescooped by Karen Dietz from Story and Narrative
Scoop.it!

Presentation Zen: George Takei's bold TEDxKyoto Talk

Presentation Zen: George Takei's bold TEDxKyoto Talk | Just Story It Biz Storytelling | Scoop.it

What's your story?


"We always hear that this is the era of telling your story. "The world needs to hear your story," our friends keep telling us. But this raises the question—a question I hear perhaps more than any  other: How can I tell my story and not bore the audience? The answer is actually quite simple. Your story is really their story."


Via Gregg Morris
Karen Dietz's insight:

Yes, what a terrific point Takei makes. This is the essence of business storytelling. Enjoy this TED talk this weekend and enjoy your day!


And many thanks to fellow curator Gregg Morris for finding and sharing this.

more...
Miklos Szilagyi's curator insight, June 22, 8:13 AM

Great presentation about a not-everyday story of Georg Takei (alias Hikaru Sulu from the staff of  Star Trek's Enterprise...)

Scooped by Karen Dietz
Scoop.it!

6 Types of Innovation, 6 Kinds Of Stories To Share

6 Types of Innovation, 6 Kinds Of Stories To Share | Just Story It Biz Storytelling | Scoop.it
Every business needs storytelling skills, but there's a key component many companies forget in telling their brand story.
Karen Dietz's insight:

What a cool article. I love the point made about innovation: there are actually 6 different types of innovation in business -- and each is also a story type or genre.


Brilliant. And the author, Clay Hausmann, shares good examples for each type of innovation. Now all we have to do is craft stories for the types of innovation we are involved in.


My guess is that in some companies all kinds of innovation is happening. Here is your list of the types of stories you can tell that reflect the types of innovation at play.


The lesson for us all? Within a story type -- customer stories, let's say -- there are sub-types of stories to capture and share. In my work, sub-types of customer stories are leader stories, fundraising stories, advocacy stories, influence stories, etc. I could drill down into each of these sub-types and find additional story types. For example, leader stories can be broken down further to confidence, visioning, particular values, etc.


The point is that there is an infinite number of stories a business can tell. Use this article as a jumping-off place and start mapping your story types and sub-types. You will be amazed at the material you have, and the different angles you will find!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Enrico De Angelis's curator insight, June 19, 2:41 AM

Everyone needs storytelling Skills!

PhD Candidates - probably - more than others ...!

Scooped by Karen Dietz
Scoop.it!

Why The Art of Storytelling is All In How You Think About It

Why The Art of Storytelling is All In How You Think About It | Just Story It Biz Storytelling | Scoop.it
A lot of time will be spent discussing the art and craft of storytelling on the Croisette this week. But there’s a crucial part of the science behind stories that will get far less attention than it should. Stories aren’t just
Karen Dietz's insight:

Here are the points I love about storytelling that author Alison Engel makes in this post:

  1. Stories are co-created in the mind of the listener
  2. Stories act as substitute memories -- we relive a story as it is told to us
  3. It's time to mine deeper motivations in our stories to get beyond the 'so-what' kind of storytelling that is common today.


These are all fabulous points that Engel does a great job discussing so we know what to do next. She has some really good insights to share on all three points that can help us in our storytelling.


If you want better business stories go read this article.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Peter (PJ) Fulcher-Meredith's curator insight, June 17, 6:38 PM

Agree with Karen this is an excellent article to add to the whole conversation around business narrative. It reinforces is that it is not about you but your audience - they are your context. It doesn't matter what you think it is the way that your audience experiences your story that will lead to them engaging with you or not.

Scooped by Karen Dietz
Scoop.it!

Climate Change Storytelling: How Stories Can Help Turn the Tide On Any Complex Issue

Climate Change Storytelling: How Stories Can Help Turn the Tide On Any Complex Issue | Just Story It Biz Storytelling | Scoop.it
There is no shortage of discussion on climate change; it seems almost pervasive these days. The media report extreme weather events, animal extinction (think polar bears floating off to sea), health problems, and the political push and pull around the issue.  The problem is also prevalent in popular culture, with magazines running special issues, movies showing the end of our days, and video games that presenting post-apocalyptic scenarios.  Yet, we have very little consensus about how to deal with it. Robert Redford recently wrote a blog post calling for more storytelling on “complicated, politically charged issues like our environment and the need for swift action to combat climate change.”
Karen Dietz's insight:

If you are committed to positive change happening on any complicated social issue, stories can help. And here's a terrific post by Roxanne Bauer discussing how storytelling makes a difference -- and its limitations, too.


Years ago I coached the top global expert on grizzly bears. Her lament: "We scientists keep doing the same thing over and over again (sharing data and danger) and expecting different results. I think storytelling may be the answer to bring about needed change."


She is so right. Her stories about the importance of, decline of, and what to do about supporting grizzly bears got standing ovations.


This is not so much an article about "Yes we can". It's understanding more about how stories work on making complex issues less intimidating, and how they overcome the limitations of technical language where eyes glaze over.


I particularly like Bauer's statement that stories can/should address the underlying consequences of an issue that hit home for people. She's got good examples to make her point.


To change the world, get your storytelling game on. Let's remember what doesn't work/hasn't worked and share stories to experience different results.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Marc Kneepkens's curator insight, June 15, 8:41 AM

Glad to see influential people who know how to tell a story get involved.

Joao Leao's curator insight, June 17, 11:43 AM

Climate change is NOT a Story!

 

Scooped by Karen Dietz
Scoop.it!

Story Strategy For Generating Lots Of Content

Story Strategy For Generating Lots Of Content | Just Story It Biz Storytelling | Scoop.it
Your smaller stories feed your larger company story and messaging, yet mixing the two isn’t easy. What can a content marketer learn from classic literature?
Karen Dietz's insight:

This post by Emily G. Buchler gives us a terrific way to think about our business stories that will generate an endless stream of stories that are cohesive to your brand. How? By telling stories within stories.


Yes -- what a great point! She then does a fabulous job explaining what she means by this statement, and gives examples so we 'get it'.


Put this article into the category of 'strategic storytelling'. Yes, we need to craft our business stories. But if we don't think about them strategically, we can end up with messages at cross purposes with themselves as we produce content across different channels. 


So go read this article because I think it will really help you generate ideas for more stories you can tell -- but in a way that is consistent with your brand.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The New World of Marketing and Storytelling

The New World of Marketing and Storytelling | Just Story It Biz Storytelling | Scoop.it
A new model is needed for our increasingly non-linear world.
Karen Dietz's insight:

There are 2 basic ways these days to approach storytelling in marketing and sales:

  1. Sharing stories generates deeper relationships, which builds more advocacy sales (long term thinking)
  2. Sharing a story generates a sale (transactional storytelling), which is more short-term thinking. Relationships be damned.


This article argues for more of #1 -- deeper relationships to build deeper longer-lasting affinity. And the authors give all the reasons why based on how buying decisions and the customer journey has radically changed over the last few years.


It's a mind-bender for sure. As the authors Mark Boncheck and Cara France state, "Marketers who think that advocacy comes after purchase are missing the new world of social influence." Today's purchase path is non-linear and multi-dimensional. Treating marketing and sales as a linear".


"I tell you a story, you buy my product/service" will only take you so far and it's a short journey. Yet it takes awhile to get our heads wrapped around the changes in buyer decision-making and its implications for marketing and sales. 


Let's all get smarter about better ways to connect with audiences with stories that build wider advocacy, long term loyalty, and huge fans. Read this article to help shift your thinking.

more...
malek's curator insight, June 11, 9:22 AM

Customers now are often actively engaged with the brand — and their friends and peers — after they have bought the product or service using social media and the Web.

Euridice Hollis "Neal's Yard Independent Consultant"'s curator insight, June 13, 3:58 PM

I been learning about this and is all about connecting with people!