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All the best info on storytelling to lead and grow your biz
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The History of Content Marketing - How Brands Have Become Storytellers

The History of Content Marketing - How Brands Have Become Storytellers | Just Story It | Scoop.it
We are all publishers today, but that did not used to be the case. Here's an overview of the history of content marketing and how got here.


This is a very thorough article discussing content marketing and how storytelling is at the core.


I really like the graph on B2B content marketing useage (articles versus enewsletters versus ebooks, etc.) and the challenges we all face in content marketing.


There are other resources here too -- so go grab these insights/charts to improve your content/story marketing.

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Crafting Your Talk/Story for TED or TEDx

Crafting Your Talk/Story for TED or TEDx | Just Story It | Scoop.it
A good short talk presents one idea, tells one story, and asks one question.
Karen Dietz's insight:

What a powerful article with a very simple idea: a winning structure to use for a 15-20 minute presentation!


If you are going to speak at TED or TEDx, or if you need to boil down an hour-long presentation to 15-20 minutes, how do you do it?


By following the 3 steps in the article. Written by Nick Morgan who works in public speaking, I think his advice really works.


And story is front and center. Now how great is that?!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Alison Gilbert's curator insight, May 2, 4:12 PM

I'd love to talk at a TED or TEDx conference.

Renee Baribeau's curator insight, May 10, 11:34 AM

Thanks for sharing..

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What Would Steve Do? 10 Lessons in Storied Presentations from the World's Most Captivating P...

Get more tips from the world's best presenters: http://bit.ly/Z8Spem
Karen Dietz's insight:

I love this quick SlideShare program about what makes presentations rock that really packs a punch.


All my smart, capable MBA students struggle with creating compelling persuasive presentations. All of my senior executives struggle with the same.


So what would Steve Jobs do? How do you create a compelling presentation that brings results?


As this SlideShare shows us, it is all about distilling your presentation down to its core essence -- and then sharing it as a story, with stories, and with strong visuals. But there is much more to this program than that message -- so take a few minutes to flip through it and dig into its contents. You will be glad you did.


Wake up people's brains! Follow the rules given here. They work.


Yet if we know what to do, why don't we do it? Because it takes time, as this program says.


But think of it this way: can you affort NOT to invest the time when money and business and your reputation is on the table? Nope.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison Gilbert's curator insight, April 16, 8:37 AM

What could be better than that?

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A Data Scientist's Real Job: Storytelling

A Data Scientist's Real Job: Storytelling | Just Story It | Scoop.it
Crunching numbers is only half the battle.
Karen Dietz's insight:

I couldn't agree more. I'm working right now with a client on measures, data, metrics, standards, and figuring out how to tell the story in ways that can influence changes in behavior.


Who said storytelling was only about sharing experiences? It is also about finding data, shaping that into a shareable story, and then delivering the story the data is telling you so people can be influenced.


Here's an article that speaks directly to those issues -- and gives advice for how to bring data to life, and tell its story.


What I like it that it starts with "The Art of the Question". In other words, the data you will use depends on the questions you are asking. Get the questions right and the story begins to unfold.


There are other tips here that are also helpful. For all you big data-heads out there -- or for anyone confronted with a lot of data -- read this article so you can start figuring out the story to share.


And thank you for Giuseppe Mauriello for finding and pointing me to this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Mike Ellsworth's comment, April 15, 11:12 AM
Insight Narrator, you're right. Context should be in the forefront of data analysis because you can't tell a story with the data without it.
Karen Dietz's comment, April 15, 12:49 PM
I agree completely! Thank you for your comments.
Social2Health's curator insight, May 14, 9:07 AM

Social is also adding the "story" back in data storytelling.

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Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide

Broadcast Your PowerPoint Stories To All The Devices In The Room with Electric Slide | Just Story It | Scoop.it

Electric Slide is the easiest way to wirelessly present PowerPoint slides, Office documents, PDFs and videos with your iPhone or iPad.

Your device is a remote control that works anywhere with any screen. Since viewers just need your simple URL to follow along, setup is a cinch.

You can also connect your device directly to a TV or projector via HDMI or VGA.


Via Baiba Svenca, Robin Good
Karen Dietz's insight:

Top curators Baiba Svenca and Robin Good found this cool app and I think it's important for you to know about too.


How amazing would it be when giving a presentation and sharing your biz stories via PowerPoint to have those in the room going through your material on their phones or ipads?


Or pity the person in the back of the room who can't see your slides well enough to follow along. 


And the app can also still project on a screen if you want it to. So it's the best of the old and something new too.


The pricing however is steep. If you want to use the app with just one person it's free. Like we'd really need that when talking one-to-one with someone. If you want to shell our $50 for 6 months, or $80 bucks for a year, you can broadcast simultaneously to 50 people.


If you do a lot of speaking, you might want to check it out.


So this could be the coolest thing since sliced bread, or a dud -- depending on your business. Regardless, I still like the idea!


Thanks Baiba and Robin for finding this app and sharing.

Jacq's comment, March 1, 1:17 AM
It's clever linking app to doc on iPad seamlessly. Thr
Jacq's comment, March 1, 1:18 AM
the pricing for more than one co-user I need to think about
Karen Dietz's comment, March 1, 12:57 PM
I agree Jacq! For some, the pricing won't be an issue. For sole proprietors, it could be something to carefully consider.
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Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes

Business Jargon: Which Annoying Corporate Buzzword, Cliché Or Euphemism Will Win Forbes' NCAA-Style Tourney? - Forbes | Just Story It | Scoop.it
Super Bowl 47 is in the books but March Madness is around the corner. In honor of the NCAA men’s basketball tournament, Forbes presents its second-annual “Jargon Madness” competition.
Karen Dietz's insight:

Hey folks -- are you using any of these buzzwords in you biz stories?


If so, then you might want to STOP! Some of the candidates might surprise you. Some I bet you will cheer for being the winners.


In any event, here's some Friday Fun for you -- now go vote for the ones you want banned!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Presentation Rules using Visual Storytelling to sell Big Ideas

Presentation Rules using Visual Storytelling to sell Big Ideas | Just Story It | Scoop.it
Article discussing ideas from the book Brain Rules on the impact of our visual perception on sales presentations (Presentation Rules using Visual Storytelling to sell Big Ideas http://t.co/Pn8Vpw7g)...
Karen Dietz's insight:

If you want to maximize your PowerPoint presentations, then this quick read is for you. 


I love how it explains more about how the brain works with both stories and visual images. It is very clear and easy to understand.


Next I really like the author Mark Gibson's tip: "Structure your presentation into 10 minute content chunks and tell brief stories for 30 seconds every 10 minutes to re-engage your audience."


30 second stories? Oh please. I think that's bogus. You can get away with longer stories. Not 5 minutes but certainly longer than 30 seconds!


And the best order for a PPT is stories first, then data. The stories frame the data making it easier to understand and remember. 


Nevertheless, there's a free webinar to sign up for that looks intriguing. I've registered for it and am sure I will take away a few good ideas/points. 


Just remember -- stories first, data second. And don't get sucked into that 30 second story rule!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

Karen Dietz's comment, January 4, 12:19 PM
LOL Billy! In that case it becomes a story trigger -- a word or image that triggers a known story in the mind of the listener.
Karen Dietz's comment, January 4, 12:19 PM
Yes, I loved that point too Outi!
Louise Robinson-Lay's curator insight, January 27, 4:50 PM

Some interesting ideas on how to tell a visual story and make your presentations more memorable.

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Perfect Color Combination for your [Storied] PowerPoint Presentations

Perfect Color Combination for your [Storied] PowerPoint Presentations | Just Story It | Scoop.it

"These tools and generators are free tools that may help you to find the perfect color scheme and combination to use in your slides... These tools may help to choose the right background color but also the color scheme to use for text and graphics and keep a good color contrast in your slides..."


Many of my MBA students have a hard time choosing colors for their PowerPoint presentations -- even with the templates provided. As a result, they visually ugly. You can imagine how difficult it is then to really appreciate the stories and information you are sharing in your presentation. The rotten color combos are a huge distraction and we can't listen well.


So don't let this happen to you! Fellow curator Baiba Svenca @baibbb found this article and tools and I'm delighted to be able to share it with you -- and all my MBA students, too!


Thanks Baiba :) 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


Via Baiba Svenca
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How to turn your power point sales presentations into a “Buying Simulator" -- via Stories

How to turn your power point sales presentations into a “Buying Simulator" -- via Stories | Just Story It | Scoop.it

I love this article and am using its tips and outline this week for several presentations I am doing. While it is focused on sales, this post follows the same pattern I use when teaching my MBA students on business communication and influential presentations.

Keep this article/outline handy because it works!!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story/it

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The Most Powerful Thing About You -- Your Story

The Most Powerful Thing About You -- Your Story | Just Story It | Scoop.it

The most powerful thing about you is your story. But don't talk about yourself all the time; you'll be a bore.

Well, that all depends on whether it is all about you bring the "center of attention" or the "center or exposure". "Exposure" mesans being vulnerable and also being willing to be changed by the story. That is what this article is really all about. And it is also the essence of the talk I am on my way to give at the Pacificaa Graduate Iinstitute's conference on transformational leaderships this weekend.

The questions posed here will help you keep on track and avoid situations where you end ups telling your story from your ego instead of the place of service. It is a great checklist to keep in your back pocket.

Happy story telling!

Thank you Richard Andrews for recommending this article :)

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Ken Morrison's comment, June 7, 2012 6:11 PM
I love the Leadership Freak blog. Thanks for sharing.
Karen Dietz's comment, June 7, 2012 11:44 PM
Glad you like it Ken! Thanks for re-scooping the article. Have a great weekend :)
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Want To Be A Better Public Speaker? Do What The Pros Do (Stories!)

Want To Be A Better Public Speaker? Do What The Pros Do (Stories!) | Just Story It | Scoop.it
For leaders at all levels, being an effective public speaker is essential for success. Here are some tried-and-true tips from the pros to help you raise your game.


I like this article because from the very beginning the author talks about how to give a fabulous presentation using story skills. Like -- "begin with the end in mind" and "simplify your messages" and "tell your personal stories."


She gives solid advice about things to remember to connect with your audience, how to avoid the perils of PowerPoint, and how to avoid sameness.


Good tips and insights all. And I've only mentioned a few. I wish more speakers took these ideas to heart. 


Read the article and get the rest of the goodies!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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The Bridge Is Out - Epic Stories In Presentations

The Bridge Is Out - Epic Stories In Presentations | Just Story It | Scoop.it
Do not undervalue the benefit of a longer, more detailed story in providing learning experiences. Anecdotes and “training fables” can be very effective and they do have their place. If you can work in a longer story, though, you can have greater emotional involvement. That is the most effective memory resource of all.


Here is what I love most about this post -- its reminder that longer stories are just as important to share as short anecdotes.


In today's short-attention span world, the prevailing notion is that people have no tolerance for longer stories -- especially online. Balderdash, I say!


What anyone needs to pay attention to is finding the right places for sharing those longer stories. A few questions to ask yourself are: 

  1. What is my purpose in sharing this story?
  2. What work do I want this story to do?
  3. What is the best channel (on-line channels & off-line channels) for sharing this story?
  4. If this longer story is going to be shared on-line, how do I need to prep my audience so they are ready to listen to it?


Read this short article to discover how the author crafted and shared his longer story. And don't sell yourself (or your audience) short by only going for those quickie stories!


Via Kathy Hansen
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813 Free PowerPoint templates and backgrounds

813 Free PowerPoint templates and backgrounds | Just Story It | Scoop.it
Free PowerPoint templates and backgrounds from Presentation magazine. A wide range of free professional and business quality Power Point templates.

 

I'm always on the lookout for new, interesting, and professional PPT templates so I can build my storied presentations to fit each context I'm working in.

 

So here's another resource for free templates. I poked around and found many I liked. I hope you find some great ones also!


Via Baiba Svenca
Karen Dietz's comment, April 29, 2012 4:19 PM
Thank you Jacek for re-scooping this article! Have a good weekend :)
Karen Dietz's comment, April 29, 2012 4:20 PM
Thanks Debra! It's been awhile since we've chatted. Hope you are doing fabulously :)
Suzanne Izzard's curator insight, January 5, 4:40 AM

Always useful...a resource of free templates.

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New Biz Storytelling Tool: Sparkol® - What's your story?

New Biz Storytelling Tool: Sparkol® - What's your story? | Just Story It | Scoop.it

Check out this  a m a z i n g  presentation by Sparkol and start making your own!

 

I've just poked around this site, watching the sample presentation and going through the tutorials -- and frankly this tool looks AWESOME! I've bookmarked it and will start playing with it immediately to create fun and engaging presentations for upcoming talks.

 

The only caveat -- I can't tell yet what the Pro version costs. But I'm sure I'll find out soon and I hope it is affordable.

 

I'm telling you folks -- it's getting easier and easier to share your biz stories in compelling ways withs some of these new tools coming out!


Via Baiba Svenca
Roger Fisher's comment, April 14, 2012 8:21 AM
Very nice! Thanks Baiba for sharing!
Karen Dietz's comment, April 15, 2012 12:38 PM
Thank you Namita! Sending you virtual chocolates :)
Namita Patel's comment, April 15, 2012 1:05 PM
Karen, you figured out exactly what rocks my boat :-) Thanks for the virtual chocolates!
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Key Insights on Telling a Story with Data

Key Insights on Telling a Story with Data | Just Story It | Scoop.it

Five rules for doing it right...(How to Tell a Story with Data)  @HarvardBiz http://t.co/CcaxzewsjB 

Karen Dietz's insight:

It must be the season for data storytelling because here is another terrific article on how to take data, shape it into meaningful material, and share it as a story to complement a presentation. This adds another influencing tool to your storytelling toolkit.


I really like how the author Jim Stikeleather reminds us of the different types of audiences we need to pay attention to when shaping data into a story. His list is excellent!


I also like this quote from the piece: "Finding the narrative structure will help you decide whether you actually have a story to tell. If you don't, then perhaps this visualization should support exploratory data analysis (EDA) rather than convey information."


And there are very good insights here on not censoring, being balanced, and the time you spend on editing.


For all of us who need or want to share data as part of our storytelling skills, this article is helpful.


This article was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

cristian rafael's comment, April 26, 6:15 PM
hola
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How To Create Presentation Slides That Are Out Of This World

Want to spice up your next corporate presentation? Take it from us, Make your next presentation Out Of This World! Download this Presentation for a Tweet here:

Via Baiba Svenca
Karen Dietz's insight:

And here's another great SlideShare piece on creating fabulous compelling, influential presentations. There are tips here that compliment the SlideShare program I reviewed yesterday -- so go grab both.


Now I will say I am not a fan of the story structure they use in this piece. It is too simplified and won't work very well. So ignore that and follow Nancy Duarte's structure that you can find here:

http://blogs.hbr.org/cs/2012/10/structure_your_presentation_li.html 


Happy biz storytelling! And thank you Baiba Svenca for finding and sharing this piece :)

Chantal Sim's curator insight, May 20, 1:18 PM

As I always trying to make my presentation more remarkable than before, I think it is good tips for me and us. These are really nice to learn for your future presentation especially for those of who have presentation for this semester.

 

So if you are interested in making your presentation look fancy and effective, it will be worthy to see all the slides!

Chantal Sim's comment, May 20, 1:20 PM
These are so valuable! Thank you for sharing this, appreciate so much that I can re-scoop.it!
Karen Dietz's comment, May 20, 9:09 PM
You are welcome Chantal and hope it helps your curation!
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7 Scientifically-Backed Tips for Better Biz Storytelling

7 Scientifically-Backed Tips for Better Biz Storytelling | Just Story It | Scoop.it
The practice of persuasive copywriting is a necessity, if you want to sell products, services, or ideas online. While great writing is truly an art, thos
Karen Dietz's insight:

Even though this article is framed for copywriters, it is all about business storytelling!


As you create content for your website, promotions, emails, presentations, or electronic materials these 7 tips are essential to pay attention to. You will create more engaging stories. 


Actually tip #7 is to use stories, which I hope you already do. But I like how the author, Gary Ciotti, talks about stories as transporation. It is a good way to think about them.


Use these 7 tips as a checklist when you are creating content just to make sure you are hitting all the storytelling notes you need to.


Story on :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Denyse Drummond-Dunn's curator insight, March 6, 5:24 AM

Useful tips for anyone - we all have to write documents of some sort, don't we?

Ignacio Conejo Moreno's curator insight, March 6, 7:00 AM

7 trucos para una redacción persuasiva:

Interesante, son habilidades que hay que entrenar y poner en práctica, sólamente con la experiencia se aprenden.

Mike Ellsworth's curator insight, March 6, 1:59 PM

Another great find by Karen Dietz.

 

If you're not concentrating on storytelling on social media, perhaps this article will convince you.

 

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Six Tips to Improve Your Visual Storytelling (without design expertise)

Six Tips to Improve Your Visual Storytelling (without design expertise) | Just Story It | Scoop.it
The Art Of Storytelling In Business Communications And Public Relations
Karen Dietz's insight:

Here are 6 quick tips for how to up your visual storytelling game to augment your business stories.


I like these because anyone can do them. Yeah!


Thanks to author Lou Hoffman for sharing these nifty ideas.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

corneja's curator insight, February 14, 5:19 AM

Very simple and effective tips. Thanks!

Karen Dietz's comment, February 14, 9:24 PM
My pleasure!
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7 Tips to Beautiful PowerPoint -- Or how to tell compelling biz stories with PPT

Short talk about presentations given at Startup Dynamo, a workshop held by Startup@Singapore NUS using the Learn Startup Methodology. My segment was on Present

Via Baiba Svenca
Karen Dietz's insight:

Fellow curator Baiba Svenca has found another great piece about how to create compelling PowerPoints. Use the tips in this slide program to craft ans share better biz stories or any other kind of presentation.


It is a terrific reminder that your stories belong in the text of what you say, and that PPTs are visual tools to help you tell your story better.


Or -- since stories are packets of visual imagery that you convey, take one story and translate it into a beautiful PPT using the tips here.


Thanks Baiba!

Sandra Carswell's curator insight, February 26, 10:36 PM

Teachers and adults need to heed this advice. 

Elaine Melinda Steyn's curator insight, March 17, 7:19 AM

:)

Nikos Tzindalis's curator insight, April 10, 9:51 AM

add your insight...

 
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Create Slides People Will Remember - & that support storytelling

Create Slides People Will Remember - & that support storytelling | Just Story It | Scoop.it
Nancy Duarte, author of the HBR Guide to Persuasive Presentations, explains how to avoid PowerPoint hell. For examples of great and not-so-great slides, see Nancy's blog post, Do Your Slides Pass the Glance Test?
Karen Dietz's insight:

Here is a quick but power packed video from Nancy Duarte on creating a PowerPoint presentation that really works.


Forget what you've already been taught -- follow Nancy's advice on how to structure and deliver your presentation.


And better yet, her methods totally support effective storytelling. For example, when you share a story, who needs bullet points??!! Nancy says don't even bother with a slide.


Go Nancy! Enjoy these tips from a pro.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

MBA Women International's curator insight, December 16, 2012 1:39 PM

Critical content for all of us building brand, momentum and professionalism!

MBA Women International's curator insight, December 16, 2012 1:40 PM

Great stuff - read this and change your behavior

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Structure Your Presentation Like a Story

Structure Your Presentation Like a Story | Just Story It | Scoop.it
To win people over, create tension between the status quo and a better way.


Here is a quick and concise post on the essential elements of creating a presentation as a story from presentation master Nancy Duarte.


I love how she chunks the presentation down into manageable chunks and gives examples as we go along so we can really get it.


Now you have this template, there's no excuse for creating 'death by PowerPoint'!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Giselle Hardt's curator insight, March 23, 10:15 AM

Voici les principes que je ne cesse d'inculquer aux participants de mes formations...l'époque des présentations ennuyeuses et révolue, place au storytelling dans les présentations.

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Ways To Become A Better Presenter with PPT & Storytelling

Top Presentation of the Day | There’s an old saying, ‘Power corrupts but PowerPoint corrupts absolutely.’ Well, don’t blame the tools, blame the workman. A good presentation can make the difference between winning a deal and wasting an afternoon in a meeting room. It’s worth doing it well. These tips and resources should help turn you into a presentation hero.


Want a quick tutorial on how to create effective PowerPoint presentations?


Well -- here it is! This won't take you long to go through, and these are all good reminders. I'm bookmarking this page so I can share it with my MBA students, and also just to keep handy when I need my own refresher course!


And enjoy the visuals in this presentation. That's a good lesson in and of itself :)


And my personal tip: think of your presentation as a story in-and-of-itself (setting, problem, challenges, resolution, take-aways) -- in addition to sharing stories within your presentation.


Here's the link to the original article:

http://www.slideshare.net/abhishekshah/ways-to-become-a-better-presenter 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Five Biggest Mistakes CEOs Make in Speaking (no stories)

The Five Biggest Mistakes CEOs Make in Speaking (no stories) | Just Story It | Scoop.it
Most CEOs are not inspiring. After years of working with leaders in business, it's hard to come to any other conclusion.


The 5 mistakes listed here are right on -- I experience them all the time when working with my coaching clients.


Number 4 is -- CEOs don't tell stories. That's for sure.

Number 5 is -- CEO's reading speeches instead of talking authentically with their audiences.

Number 3 is -- they are too stiff (that comes from not telling stories or not knowing how to tell stories)

Number 2 is -- they don't write their own material. No one can write your personal stories for you, BTW.

Number 1 is -- CEOs are not conveying a vision. Hey, we want to be inspired!


Well, for sure many business people of all types suffer from the same mistakes. So what to do? Find the stories you are passionate about telling, learn to tell them well and authentically, leave the notes at home, and please -- don't practice in front of a mirror! That's the kiss of death.


There are many more insights here in this article about how these mistakes show up for people, so go grab them.


Review written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Data Storytelling: The Art and Science of Social Media Metrics

Data Storytelling: The Art and Science of Social Media Metrics | Just Story It | Scoop.it

What is data storytelling?
In two parts, it’s (1) how we use data visualization to help us see and read the story social data tells, and (2) how we as social media experts package that story and make adjustments to campaigns.


It should, but unless we can find the answer to the question “so what?” all that data just seems time-consuming. That’s why we practice data storytelling. It’s the act of data visualization before, during and after mining/analyzing data.


For all of us who want to know how to share the stories data tells, then this article gives a great framework. You'll have to read down to the end, however, to get to the gold.


Most of the article is about measuring social media campaigns. Then we get to the good stuff: the model for storytelling with data that contains 5 elements.


The other insights are good, so grab those. Then pay attention to those 5 elements and start working on your data stories. The model should get you started.


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

Debra Askanase's comment, May 23, 2012 8:03 AM
Wonderful find! Thanks for sharing here.
Karen Dietz's comment, May 23, 2012 3:25 PM
Glad you like it Debra! It seems to be 'nonprofit week' here and I also really like the additional articles I've curated here -- they've got great creative insights! I hope you dig into those too. Stay awesome :)
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When Is A Story Not A Story?

When Is A Story Not A Story? | Just Story It | Scoop.it

The presenter correctly indicated that stories can be used to hold interest that might otherwise drift. He supported this by outlining a structure:

  1. Start with the point you want to make;
  2. Illustrate the point with a story;
  3. Provide an example or application that supports your point.

Ugh!! I can't stand this flow because it is simply a regurgitation of the old "Tell them what you are going to tell them; tell them; then tell you what you told them." I agree with the author of the article who says this is not storytelling. The author continues to say:

 

A side benefit, he contended, is that this structure can be quickly delivered.

 

It sounds logical, but it is not storytelling. Speeding through events with an eye on the clock cuts the heart out of emotional involvement, and effective storytelling ties directly into the emotions of the audience.

 

Now, this structure can certainly work when the second step is changed to “Illustrate the point with an anecdote.”


I love this article because it is a terrific discussion about the difference between an anecdote and a story -- and when/how to use each effectively. The author makes great points and I know you will get a lot from reading this post.


And if you want more examples of different narrative forms so you can be a smarter storyteller, then go download my free guide "Narrative Forms -- What the Heck is a Story Anyway? Why Can't I Just Use An Example?" 

http://www.juststoryit.com/howto and scroll down to #2 on the page.


Via Gregg Morris
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When Good Storytelling Goes Bad - Biz Myth Busted!

When Good Storytelling Goes Bad  - Biz Myth Busted! | Just Story It | Scoop.it

What we discovered was that neither the Yale nor the Harvard study actually exists. There is no evidence that the studies took place and no papers were ever published. Yet the "goal-setting to-money" study is a particularly imperishable business myth that has circulated for several decades. It persists despite sound debunking efforts on the part of entities such as Fast Company, which conducted an in-depth investigation of the myth in 1996.


Here's an interesting piece about phantom research, business mythology, and evaluating the research stories we hear.


It's a good and interesting read -- not so much about being skeptical, but questioning and thinking carefully about research that is presented to us, particularly when it is imbedded within a story.


No question -- it's a tricky dance. The best way to convey data is through a story -- doing so builds trust credibility, believability, and emotional connection. The easiest way to manipulate and skew research is through the stories you tell about it. 


What to do? Obviously for the teller it is to represent the research accurately.  In presentations when I talk about story research, I always offer the original research up for review for any listener who wants it.


For the listener, it's to check the research you hear about. Don't accept it unquestioningly. Ask for the original document.


Now go read the article to discover what popular biz myth was busted!

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