The strategic use of stories is growing rapidly in today’s business world as entrepreneurs and organizations recognize the power of story to engage others. Story has always been a key part of business communication, but the recent spread of “business storytelling” has also perpetuated some myths. I’d love to drop the term “storytelling” in favor of something like “storysharing” or “storylearning.” Here are seven reasons why:
Love this article because if you've ever had to justify storytelling as a core business activity, you've run up against these myths. And this article gives you ways to respond to each myth. Yeah!
Thank you Gregg Morris for sharing this post!
Via Gregg Morris