This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.
Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.
And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.
Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"