A step-by-step approach, using Aristotle’s view on Greek tragedy as it’s core, that will help designers design solid interactive projects that engage customers in the right way.
[thanks to @storytellin for tweeting about this] and thank you fellow curator Gimli Goose for sharing it.
Here is a slide deck on SlideShare (55 slides) that explains web design through Aristotle's story structure/elements. Some of the points are a bit obscure and hard to understand without really studying the slides. But overall, it does make the important link between storytelling and websites.
View this file and start thinking about ways you can shift your website to be more story driven. I think you will like the results!
Via Kim Zinke (aka Gimli Goose)