Take your business to the next level in your clients’ minds through storytelling.
I really like the list of uses for stories in business, and I also like the author's list of necessary storytelling skills to build that you don't often find like:
The author also includes advice for following Christopher Vogler's story structure (based on fairy tales) and Carol Pearson's advertising archetypes. While Vogler's and Pearson's works are great, they are not the easiest concepts/material to work with in business storytelling when you are just getting started.
But go grab his other great article on Metaphors: http://www.entrepreneurmag.co.za/advice/growing-a-business/innovation/creativity-in-business/
Enjoy these quick reads.