We get a lot of infographic pitches. Almost all of them suck. Why?
Here's a lovely video and great article about infographics and narrative as a form of visual storytelling.
What is an infographic? You will see plenty of examples here.
What does this have to do with narrative? The best infographics tell a story or trigger stories within our minds. The designer being interviewed on the video, Francesco Franchi explains how and why.
I hope you like the video (5+ min.) and the insights Francesco shares with us. Very interesting!