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Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling

Why “Infographic Thinking” Is The Future, Not A Fad -- Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
We get a lot of infographic pitches. Almost all of them suck. Why?


Here's a lovely video and great article about infographics and narrative as a form of visual storytelling.


What is an infographic? You will see plenty of examples here.


What does this have to do with narrative? The best infographics tell a story or trigger stories within our minds. The designer being interviewed on the video, Francesco Franchi explains how and why.


I hope you like the video (5+ min.) and the insights Francesco shares with us. Very interesting!

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Karen Dietz's comment, April 3, 2012 10:46 AM
Thank you for re-scooping this Guglielmo! Have a great week :)
Guglielmo Cornelli's comment, April 3, 2012 10:56 AM
Tx to you!! Have a great week! ;)
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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About The Just Story It (TM) Curation

About The Just Story It (TM) Curation | Just Story It! Biz Storytelling | Scoop.it

Here are the best articles from across the web that I can find on using stories and storytelling in business.


And visit my website for more information about my speaking, writing, coaching, consulting, and workshops at www.juststoryit.com 

Karen Dietz's insight:

Editorial Statement For This Collection:

Thank you for visiting this curation of articles on business storytelling. I've chosen them because they actually make a contribution to our knowledge and wisdom about stories, show us how to apply stories to growing our businesses, or give valuable how-to tips.


I weed out all the junk. And besides, who needs another post in why storytelling is important?? Where's the beef?? We want the meat!


Based on my 25+ years of biz story experience, (plus a PhD in Folklore) I've written reviews of each article to share what I like best, what you can get from reading the article, or what may be missing in the article.

 

How To Find A Topic: Click on the Filter icon above (look for the 'funnel' shape), and view the tags. Select one that interests you, or type in a keyword in the search box. All the articles with that tag or keyword will appear.

 

I may occasionally review an article that I think is problematic as a way to educate us all, although most I will simply pass over. If you wonder if I've seen an article that is not included here, send me a message and I'll respond.


How To Suggest An Article: If you find an article you think I'll be interested in, click the 'Suggest' button above, past the URL of the article, and I will receive it. Or write me a comment with the URL by clicking on 'Reactions' at the bottom of any article. You will see where can post a comment, which I will also receive.

I trust you find many great insights and tips here. Many thanks for visiting and enjoy the articles!


And I hope you will also visit my website for more tips and tools, & take the free Story IQ assessment so you can see how well developed your storytelling skills and knowledge is: http://juststoryit.com/story-IQ.htm


Karen Dietz

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Miklos Szilagyi's curator insight, October 10, 2014 11:56 AM

Curation within curation... clever...:-)))

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Keys to Writing Your Future Story: Philosophers Respond to the Anthropogenic Age

Keys to Writing Your Future Story: Philosophers Respond to the Anthropogenic Age | Just Story It! Biz Storytelling | Scoop.it
How do you love a planet while it disappears? What obligation do we have to a generation that hasn't been born yet?
Karen Dietz's insight:

Wow -- the title sounds like such a downer. And at first glance, it seems this article has nothing to do with storytelling.


Oh, but it does. For years I've been advocating that businesses craft their future story. This is about how you and your customers -- by being in a commercial relationship together -- are positively impacting the world. This could also be a personal story about what you as an individual are doing today to create a better world tomorrow.


I've noticed that many people have a hard time thinking this way. Yet your Future Story is a key driver in building loyalty and sales.


This article -- while never mentioning storytelling -- begins to show us how profound this Future Story can be, and how necessary it is today.


Philosophers in this article weigh in on what needs to be part of our Future Stories. Qualities like: temperance, mindfulness, considering upcoming generations, cooperation, and cradle-to-grave product/service attributes. These are all pieces of Patagonia's business stories. So examples of this kind of Future Story work is out there.


The best way to read this article is to do so through the question of, "What do I need to know about the Anthropocene Age and its dilemmas to craft my Future Story?"


The answers are there. Read the article and let your mind contemplate this as you go through your week. I'm fascinated to hear what you come up with.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Blitzing Your Donations With Better Stories - How To

Blitzing Your Donations With Better Stories - How To | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

I was recently interviewed by Danny Propp for his Solutions For Nonprofits radio show where I talked about:

  1. problems nonprofits run into when fundraising
  2. why storytelling works
  3. how to get your CHARM on for crafting better stories
  4. and the kinds of stories nonprofits need to collect


I even share a so-so story and then we give it a makeover to turn it into a Wow story.


The interview is 30 minutes long and broken into 4 segments for your easy listening pleasure :)


If you need to raise funds for your nonprofit, listen in. I've helped nonprofits raise significant cash over the years. Stories work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jacqueline Taylor-Adams's curator insight, May 29, 9:07 PM

For profit or not for profit entities, have you developed your brand story? Your brand story is more than an elevator pitch, it is your compelling reason for being. While there is a core story and message, your brand story continues to unfold as you continue to do business.


Your goal should be to develop your core brand story and find compelling and innovative ways to share your story. Listen as business storytelling authority Karen Dietz is interviewed about storytelling for non-profits http://smarturl.it/StoryTellingBlitz?IQid=scoop.it.purtmktg

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The Secret To Making Things People Want: 5 Steps

The Secret To Making Things People Want: 5 Steps | Just Story It! Biz Storytelling | Scoop.it
The 'by any chance' method is not a marketing strategy and it's no way to build a sustainable business. Here's the alternative.
Karen Dietz's insight:

Got a great idea? Are you fired up about what a difference it can make for people? Great! But do you know if they actually want it?


This last question gets entrepreneurs and creatives in trouble all the time. It is also one of the biggest reasons why companies or ideas fail.


So how to do avoid failure -- and what does this have to do with storytelling?


It's simple (not necessarily easy) if you follow the 5 steps provided in this article by Bernadette Jiwa. Story evoking and story listening skills are needed to be successful in steps 1, 2, and 4. With storytelling, these become way easier. 


Enjoy this snackable post, perfect for a Monday after a long 3-day weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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From the Brothers Grimm: Leadership Lessons For All

From the Brothers Grimm: Leadership Lessons For All | Just Story It! Biz Storytelling | Scoop.it
Fairy tales help children to answer basic existential questions, like who am I, what is the good life, where do I belong? Through fairy tales they learn to navigate reality and survive in a world full of ambiguities and dangers.
Karen Dietz's insight:

Now here's an unusual piece that makes a lot of great points about the universal truths imbedded in fairy tales, and leadership wisdom.


The article is written by Manfred Kets de Vries of INSEAD. Here's one truth he shares:


"On a deeper level fairy tales can touch on humankind’s deepest fears and desires and be a source of inspiration. By identifying with characters in fairy tales, executives can come to better understand their own internal struggles and turn into more self-aware leaders."


There's more in his discussion of the fairy tale in the leader's journey (and it's not about the hero), and a section on the 5 Deadly Dangers of Leadership.


Go read it now for a different twist on business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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David Hain's curator insight, May 21, 1:15 PM

Interesting leadership take from Manfred Kets de Vries!

Ian Berry's curator insight, May 21, 9:19 PM

Indeed lessons for all in this. I like the 5 leadership dangers particularly the first one about self-knowledge. Everyone can be a leader. Key is being and being requires remarkable self-awareness. The reason most leadership development programs in business schools and organisations fail to produce remarkable leaders is because the focus is on doing more than being.

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Storied Characters: How to Increase Your Blog Reader #s

Storied Characters: How to Increase Your Blog Reader #s | Just Story It! Biz Storytelling | Scoop.it
Get 100,000 blog readers by creating personas, optimizing your posts, and converting casual readers into dedicated blog subscribers.
Karen Dietz's insight:

This hand dandy free guide from HubSpot (I have no affiliation) is all about storytelling. Their premise (and mine) is that without well developed personas, it will be hard to market effectively and get high numbers of blog readers.


Personas are simply storied characters about who uses your products/services. Do these well, and you will be light years ahead of others.


What I like here is how complete the section is on creating personas. There are clear instructions and 2 pages of questions to help you flesh out your characters.


The rest of the guide focuses on how to optimize and promote your blog post.


Crafting great personas/storied characters will definitely make a difference in your business. And I love that this guide addresses a side of business storytelling that often gets overlooked.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling and Interaction: Engage Your Website Visitors w/ These Examples

Storytelling and Interaction: Engage Your Website Visitors w/ These Examples | Just Story It! Biz Storytelling | Scoop.it

“How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as”

Karen Dietz's insight:

Want a better website? Then design for storytelling. That's the point of this post.


What I think is really great in this article are all the fabulous examples of websites from around the globe that have designed their website as a story. Doing so is tricky, so having examples to look at is key. And there are a lot here to investigate.


Dig into these websites and look to see how you can beef yours up with better storytelling design.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Missing Story Sharing In A Big Push to Humanize Marketing

Missing Story Sharing In A Big Push to Humanize Marketing | Just Story It! Biz Storytelling | Scoop.it
Bryan Kramer serves as a sort of Zen master to digital marketers. While marketers comb through social analytics, Google analytics and the other daily jetsam of marketing campaigns, only to discard the analysis when a new metric turns up, Kramer’s company Pure Matter exudes a composed calm, adjusting its campaigns [...]
Karen Dietz's insight:

I really love this post advocating for Human 2 Human (H2H) communication instead of business speak.

 

The author @MarkFidelman is talking about the book by Bryan Kramer called Shareology: How Sharing Is Powering the Human Economy. He quotes Kramer in the article:

 

“As marketers, we've been trained to speak 'business to business' (B2B) or 'business to consumer' (B2C). But instead of this creating a simple framework for dialogue between humans, it set forth an unnatural language for marketers, using words like 'synergy' and 'speeds and feeds' to tell the stories of products and services to their buyers and partners.”

 

I couldn’t agree more.

 

Both authors then go on to advocate for storytelling. Yay! I’m stoked. Yes – it’s about story sharing! Someone in marketing is finally catching on to the difference the dynamic of story sharing can make in marketing.


Imagine my dismay when I read a little further in the article “Yet, as Kramer told me, sharing needs to be combined with creative and interesting content. Story telling is important, and telling it in a creative way is key.”

 

Oh no! They missed the connection. What they are really talking about is “I create a piece of content, you share it, and I’ll share your piece of content in return.” Woo hoo – sharing has occurred.

 

OK – we know the magic that can happen when we share stories – H2H – back and forth. We know connection, trust, credibility, believability, and relationship gets established and grows. This is not the same as swapping blog posts, and the article shows we still have a ways to go in shifting marketing practices from telling to sharing.

 

What can you take away from this post? Well, there are 3 other pieces of advice the authors make that I like. And I love the points made at the ending. So go read those and tell me what you think.


Next, let’s all focus more on actually swapping stories between companies and customers to leverage the amazing power of H2H communication.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Biz Story Trends + Curation Tips Radio Show

Biz Story Trends + Curation Tips Radio Show | Just Story It! Biz Storytelling | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
Karen Dietz's insight:

Lianne Picot, for her radio show Story Powered, interviewed me the other day and the recording is now ready to listen to.


During our 57 minutes together we have a great time talking about the trends in business storytelling I'm seeing, what I look for in articles to curate, and what you need to think about if you want to get started curating material.


I share lots of good tips. Enjoy the show and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How To Have Fab Storytelling Parties

How To Have Fab Storytelling Parties | Just Story It! Biz Storytelling | Scoop.it
Everything you need to know about storytelling parties - storytelling ideas, storytelling kits, storytelling techniques, history of storytelling.
Karen Dietz's insight:

I originally curated this article and website many moons ago. When I went to find it today in this curation -- it was gone! I don't know what happened, but I found it again anyway.


What I really like about this post is that it goes beyond "pick a card and tell a story" kind of party game. For a great storytelling party, it's all about picking the theme (yes, down to the food and drink!), and then sparking stories in others.


This what a terrific way this could be to gather customer or staff stories. Or stories from conference participants. There are lots of ideas here.


This article/website tells you exactly how to do have a storytelling party. Yah! More fun to have with storytelling! This could be great for event planners, corporate get-togethers/retreats, and anyone who wants an excuse to party :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kim Zinke (aka Gimli Goose)'s curator insight, May 9, 7:17 PM

What a great resource.  Use the ideas and resources found on this website to host your own storytelling party - at home or at work (e.g. team building).

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A How-To Process: Using Storytelling To Build Decision Making Skills

A How-To Process: Using Storytelling To Build Decision Making Skills | Just Story It! Biz Storytelling | Scoop.it
Build your employees decision making skills so that they learn to effectively tackle complex issues by playing this smart game today. Find out more here:
Karen Dietz's insight:

Mark Schenk at Anecdote (biz story folks from Australia) hit it again with this post on using stories to build decision making skills.


Not only does this article talk about why this can happen, Schenk actually shares the process with us. Yay -- concrete how-to steps! 'Gotta love that.


I curated this piece because it just goes to show how versatile storytelling is. It's a great example of another business storytelling application that works.


I have my own process for how to use storytelling to solve thorny problems that's been field tested and published by Pfeiffer (The 2012 Pfeiffer Annual: Consulting ). Schenk's article completes the picture.


Read the article, grab the process, and try it out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Karen Goldfarb Copywriter's curator insight, May 6, 1:03 PM

Building decision making skills is good for anyone. Here's how refining your storytelling skills can help.

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Conveying Change Better: The Strategic Narrative How To

Conveying Change Better: The Strategic Narrative How To | Just Story It! Biz Storytelling | Scoop.it
Strategic narratives are a form of storytelling, and like all good stories, they need a compelling plot, characters, a climax, and a conclusion. By telling this story, employees and other stakeholders will understand their place in the larger narrative and how they can take an active role in shaping the future of your organization.
Karen Dietz's insight:

This article, written by Chris Cancialosi, features my biz storytelling buddy Christine Cavanaugh-Simmons. She contributes the information on creating a strategy narrative, which is a solid take-away for any business who is into succeeding.


The biggest failures with strategies is first the inability to convey them, and then second, to implement them. And if you can't convey them, you can't implement. Which is why this article is so important because it focuses on how to communicate your strategy. You communicate your strategy to staff, vendors, and even customers.


Christine answers the question "What is a strategy narrative?" and gives us the structure for it. The author, Chris, gives us the 'why' and 'how'.


Go read this post now so you don't stumble once you have your strategy figured out.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland

The Heart Of #Storytelling: 7 Lessons From Novelist, Screenwriter, Filmmaker Alex Garland | Just Story It! Biz Storytelling | Scoop.it
Ex Machina filmmaker Alex Garland talks to Co.Create about developing as a storyteller, and why he has a problem with "auteur theory."
Karen Dietz's insight:

The reason I really like this article is because every piece of advice filmmaker Alex Garland shares speaks to the dynamics of creating/crafting stories, not the mechanics.


Story mechanics are "every story needs a beginning, middle, end, conflict, tension, yadda yadda..." Every storyteller needs to know this. But it doesn't necessarily make great storytelling.


So what does? Once you know the mechanics, it's then focusing on the dynamics. Like these 7 lessons Garland shares. For example:

  1. If you want to be a visionary, you have to think visually
  2. Accidents may trump decisions
  3. Know when it's not working
  4. Elements of storytelling are the same across all platforms.


Go read the article to understand more about story dynamics and what you may need to pay attention to for increasing your story skills. Then go enjoy your day!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, April 30, 12:32 PM
It all starts here:FOLLOW YOUR INTERESTS, AND THE STORY WILL FOLLOW
Charlie Dare's curator insight, April 30, 10:16 PM

Like these 7 lessons ~

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Slideshare is the digital storytelling secret weapon

Slideshare is the digital storytelling secret weapon | Just Story It! Biz Storytelling | Scoop.it

In my estimation, the reason why more experienced social media marketers gravitate toward Slideshare is that they eventually recognize that social media is about actions, not eyeballs. The “reach” offered by the larger consumer-oriented platforms is seductive, but if only a tiny percentage of your fans are seeing your posts in those venues, is the reach really reliable?

Slideshare’s audience is bigger than you might think, is terrific for lead generation, and is populated by people actively seeking information and resources (not dissimilar from a search engine, in that regard).

And that audience is hungry for information. It’s not uncommon to generate significant views and downloads for Slideshare presentations, including 24,000+ and counting for my presentation on reliable reach....


Via Jeff Domansky
Karen Dietz's insight:

Hey folks -- if you want more visibility for your digital business stories -- then use SlideShare.


Here's an interesting study that was just released showing the opportunity.


Don't miss out on the traction SlideShare can give you (I have no affiliation with the company). Check out the stats, and story on!


Thanks to fellow curator Jeff Domansky @Jeff Domansky @ThePR Coach for finding and sharing this.

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Jeff Domansky's curator insight, May 29, 4:31 PM

if your target is B2B or professionals, don't miss the opportunity to use slide share for impact and ROI.

Marco Favero's curator insight, May 30, 10:34 AM

aggiungi la tua intuizione ...

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10 Rockin' PPT Templates That Tell Your Story Visually

Having a cool PowerPoint template is CRITICAL if you want to have slides that will WOW an audience. These professional PowerPoint templates will save you time
Karen Dietz's insight:

Here's what I love about the PowerPoint templates shared here: they are all designed around making your topic visual.


This is very different than most PPT templates that are designed around displaying text.


If you want to tell your business story visually, and get out of your PPT rut, then grab these. Write down the ones you like, then on page 27 of this SlideShare deck, click on the link to GraphicRiver.com. That site contains thousands of PPT templates. They are not free, however. But they are reasonably priced.


I'm sure you will find one that fits your needs to you can tell your business story in a cool visual format.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, June 1, 11:13 AM

#VisualStorytelling


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A Powerful Digital Story as the Last Exhibit for the Defense

A Powerful Digital Story as the Last Exhibit for the Defense | Just Story It! Biz Storytelling | Scoop.it
Defense lawyers are embracing video as a way to help them tell what they hope will be a more favorable story about their clients.
Karen Dietz's insight:

Now here is a fascinating application for storytelling that is popping up in the legal field -- having not-famous, not-rich defendants share their stories during sentencing that helps judges make better decisions about punishment.


Typically it's only clients with big bucks who can bankroll a digital story to present to the judge during sentencing. Now the playing field is getting leveled a bit here in CA.


What grabbed me about the article -- besides it being well written -- was how storytelling is making more inroads into the legal system, and as the article states, transform the process while reducing the divide between rich and poor defendants.


Learn the challenges of bringing digital stories into the work of public defenders, along with other issues this practice of digital storytelling raises.


And consider -- is this a new market for any of you?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, May 26, 4:23 PM

Attorneys have always be very good at using story formula to reach their audience of judges and jurors on behalf of their high paying clients. Now defendants from all walks of life can showcase their authentic self for judges and jurors using the power of digital video in an attempt to influence judgements handed down.

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How to Promote Yourself W/out Sounding Like a Jerk

How to Promote Yourself W/out Sounding Like a Jerk | Just Story It! Biz Storytelling | Scoop.it
Be humble, and be real.
Karen Dietz's insight:

This is a quick article by Dorie Clark listing 4 how-to tips for promoting yourself without sounding arrogant, stuck up, or like you are bragging.


This is good stuff to know. Almost everyone I coach in storytelling has the fear of sharing their personal stories and sounding like a jerk or a braggart.


But if you follow these 4 tips, you won't sound like that. There is great advice here, along with a little discussion about understanding the true value of self-promotion.


Happy reading and happy telling...


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ron McIntyre's curator insight, May 23, 9:52 AM

Excellent insights for those, like me, that struggle with self promotion. Well worth the read.

Ivon Prefontaine's curator insight, May 23, 10:21 PM

It is always hard to find the balance between too modest and too full of one's self.

 

@ivon_ehd1

ASVP's curator insight, May 25, 2:13 AM

Definitely worth reading

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Start With WHERE, Not WHY In Your Stories

Start With WHERE, Not WHY In Your Stories | Just Story It! Biz Storytelling | Scoop.it

My business storytelling colleague Paul Andrew Costello shares great wisdom with us as he challenges the popular notion of "start with WHY", so rampant today in business/business storytelling circles. 

Karen Dietz's insight:

Paul, I couldn't agree more. WHY has it's place, but WHERE is much more powerful. I like your approach much better. 

Folks -- check out Paul's post and let's get unstuck from WHY


Click on the link above to read the entire recent thread from Worldwide Story Work group on Facebook. In the post, participant names are hyperlinked so you can check them out.


Here are the opening paragraphs:

START WITH WHERE, NOT WHY

Paul Andrew Costello The new book, all the rage is, "Start With WHY" (Simon Sinek), but Why? dare I ask?

I want to write a book in reply, titled, Don’t start with WHY, start with WHERE. Because Why assumes there is a reason, whereas more times than not, WHY is a SITUATION, not a reason. Why are police in controversy? Why are young men from minorities being targeted? Why is America still so scared of terrorism? Don't formulate some grand theory about racism or class, just go into those streets and meet those people and you understand that a thousand reasons wont do justice to the situation. 

A why question implies that people have the luxury of an answer, as if the world must always conform to cause and effect logic, or that people always have the freedom to have reasons, rather than acting out of necessity. Most human complexities are compounded by answer-denying situations and once you give an answer, its immediately wrong because there is no one answer. 


Go read the blog post for the entire conversation and what people in the biz story world really think about the notion "Start With Why".

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Creativity, Innovation, and Storytelling For Business Success

Creativity, Innovation, and Storytelling For Business Success | Just Story It! Biz Storytelling | Scoop.it

“We're taught to think that all great minds think alike. While this may have worked during pre-21st century industrial times, this is no longer the case today”

Karen Dietz's insight:

Now here's a piece coming from the worlds of creativity and education about the necessity for storytelling -- but it is directly applicable to business.


As you read the article by Menno van DijkLaurie Kemp, whenever the words "education" or "school" are mentioned, simply substitute the word "business" and you'll get their points. 


The authors discuss research from the journal of Creativity And Innovation Management. The focus of the research was how storytelling skills build creativity and innovation abilities. There's even a link to the original research article that you can download for free.


And a business's competitive edge today is in creativity and innovation, right? In fact, that's the competitive edge for the US economy in the global marketplace.


The research focuses on storytelling in schools. But if it's good for students, it's good for business.


The take away? If you are in business of any size, training in storytelling could be a key to your sustainable future. If you are a consultant or coach, adding storytelling skills to your repertoire could keep your pipeline fed (but get trained in storytelling first, please).


Storytelling, creativity, innovation -- go forth and prosper!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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David Hain's curator insight, May 13, 11:25 AM

We're hardwired for stories since cavemen. A 21c communication necessity for change, for sure!

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The Ultimate Kit of Content Marketing Storytelling Templates: Free!

The Ultimate Kit of Content Marketing Storytelling Templates: Free! | Just Story It! Biz Storytelling | Scoop.it
Download this content marketing kit, including 6 free templates to easily create ebooks, blog posts, infographics, social media content, SlideShare presentations, and press releases.
Karen Dietz's insight:

Woo hoo -- just what we need to get started this Monday! Here's a free downloadable kit from HubSpot containing 95+ templates you can use for creating content and storytelling.


What's not to love about that? From blog posts to e-books, to infographics, to social media this kit has got you covered.


Fill the templates in with your stories and other material and you are good to go.


I hope this post makes an easier and fabulous week for you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Detecting Lies via Storytelling: A How To Technique

Detecting Lies via Storytelling: A How To Technique | Just Story It! Biz Storytelling | Scoop.it
The idea that you can tell if someone is lying by analysing certain physical cues has been prominent ever since the 1920s, when the polygraph first made an appearance.
Karen Dietz's insight:

My friends at Anecdote are reporting here on a research project illustrating how to determine if someone is lying through story listening.


Author Mark Schenk shares the story of this fascinating research and its implications. It's great. I keep thinking of business applications like job interviews and project assessments.


If you think about it, you can take this knowledge and use it anytime someone is giving you a status report. NOT that people are going to lie to you -- but they might put a more positive spin on it than what you need. So you can gain a deeper and better understanding of what's really going on, use the material in this post to know what to pay attention to and flesh out more of the story. 


Read the article to find out. It won't take long, and it's chock full of solid information you can use.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Alexis Niki's curator insight, May 10, 4:05 AM

An interesting read, especially on the heels of an article I read yesterday. Apparently,  when we remember a past event, we are actually remembering the last time we remembered it. I know for myself that what I retain are the emotional impressions of an event. As for the actual details, I feel rather free to draw from a repertoire to flesh out a story. Having attended plenty of concerts, for example,  I'm pretty sure I could come up with sights, smells, and sounds to complete a lie about  having been at a recent one. But I'm sure if I were to invent a story about something I've never experienced, then I'd stumble. 

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Using Metaphor Maps To Move Groups Forward -- Storytelling Process

Using Metaphor Maps To Move Groups Forward -- Storytelling Process | Just Story It! Biz Storytelling | Scoop.it
Using Art to Create A Safe Place for Dangerous Truths When you walk into a room and see people leaning back with crossed arms, responding to words like “teamwork” with rolling eyes and cynical smiles, or worse, staring into space with blank faces...
Karen Dietz's insight:

When working with groups, sometimes getting people to open up to really get to the stories driving them can be tough. Because what you are going for is not the "Tell me about the time your team's most successful project..." or "Tell me about the time your team made a big mistake..."


Nope -- those won't do. What you are going for is the underbelly, the stories that are building walls, divisions, mistrust, turf wars, and the like. Sometimes to move groups forward, you've got to dig into the guts and bring some light to the situation.


But you also don't want to get stuck in unleashing a horde of "Ain't it awful" stories full of blame and victimization.


So what do you do? As biz story colleague Annette Simmons so eloquently shows us, you need to break down barriers and have people reframe what's going on. They way to do that is using art and metaphor maps.


Simmons shares with us a handy process that gets this work done. Metaphors are building blocks of stories. If you need to change the stories of a group, start with metaphors maps.


Thanks Annette! There's timeless wisdom here combined with good story work technique.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation | Just Story It! Biz Storytelling | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
Karen Dietz's insight:

Hi folks! Tomorrow I'm being interviewed by colleague Lianne Picot for her Story Powered radio show on business storytelling.


Come hang out with us as we talk about some of my favorite biz story articles that I've brought into my curation.


We'll also chat about several trends I'm noticing, talk a bit about curating, and add some tips on how to curate stories, knowledge and wisdom for your company or tribe.


Date and Time: Tues. May 5, 10 am Pacific. 


Click on the title link above for more info. Hope you can listen in!

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35 Graffiti Images Making Hilarious Use Of Their Surroundings

35 Graffiti Images Making Hilarious Use Of Their Surroundings | Just Story It! Biz Storytelling | Scoop.it
These guys are better than Banksy.
Karen Dietz's insight:

It's been a long week and now it's time for some Friday Fun! These will make you chuckle and get you ready for a fine weekend.


What I love about these is that not only did they make me smile, they are also terrific examples of visual storytelling. Many tap into the stories that we already have in our heads, then add humor to make us laugh.


Smile on :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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15 Insanely Actionable Storytelling Tips For Biz Presentations

15 Insanely Actionable Storytelling Tips For Biz Presentations | Just Story It! Biz Storytelling | Scoop.it
Great corporate storytellers do two things very well: First (obviously), they tell stories. Second, through their stories, they get people to take action. You might be thinking, "That's great if yo...

Via Kim Zinke (aka Gimli Goose), Ariana Amorim
Karen Dietz's insight:

I like this piece! At first I was thinking, "Oh no, here's another headline designed to jerk my chain!" I think it's the word "insanely" that made me skeptical. But I check it out anyway, and am glad I did.


Why? Because it has some very refreshing things to say about structuring a storied presentation that will bring on the Wow! factor. And there are some great points about delivery, also.


There's a lot to gain from this post that contains material I usually don't see when authors write about storytelling and presentation.


Follow these tips here and I think you will win big next time you speak to a group.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kim Zinke (aka Gimli Goose)'s curator insight, April 27, 1:12 AM

I like how each tip is laid out with steps, examples, and how it will improve your story. 


You can also download the article as a pdf (link is in article)

Jose Gonzalez's curator insight, April 29, 1:53 PM

Awesome!!

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