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Scooped by Karen Dietz onto Just Story It |
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I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.
Want to up your game with your email marketing and get better results? Then incorporate stories.
Here's a great post on doing just that -- with several how-to tips to get you started.
I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.
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"Using stories to catch 'smart talk' from the Zahmoo blog
Karen Dietz's insight:
What a hoot! My story colleague Shawn Callahan has done it again -- come up with another ingenious use for stories in business. Did you know stories can help you figure out whether someone is selling you a bunch of snake oil or if they really do have the knowledge and experience they say they have? This is what Callahan is proposing stories can do for you -- smoke out the truth. As he explains -- anyone who's puffing themselves up won't be able to share real stories about their experiences. They'll have ot make them up or tell stories of others they have heard. To know whether someone DOES have the knowledge and experience they say they do, they will be able to share lots of stories about their work. Read Callahan's tips for figuring out whether you are hearing the truth or a bunch of puffery. Then take the assessment to figure out if a story is really a story -- or masquerading as something else. Thanks Shawn for this handy tip! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Ron McIntyre's curator insight,
March 20, 9:53 AM
Good reason to keep an achievement diary with facts, dates and participants within your career. 
Ozzie Gontang, Ph.D.'s curator insight,
March 20, 2:19 PM
Curt Einstein would put it: Tell me what you did and how you did it from A to Z. If they couldn't tell the story of how it happened, then they may have been the boss but they didn't do it. Lee Thayer's: The measure of performance is performance tells what one has done in order to do what needed doing to accomplish the required results. It's about results, not activities.
Ozzie Gontang, Ph.D.'s curator insight,
March 20, 2:20 PM
There is an ocean between saying and doing. Delete the scoop?
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The organizational story assessment is in two parts: It reveals the organisations’ strengths, weaknesses and opportunities - in the area of using story in order to advance corporate goals. And its use spawns a number of outcome-measures including level of competence (here we have developed a further set of story competencies with related behaviour indicators), brand reputation impact, value of sense-making responses, training effectiveness improvement, development of emotional and social intelligence skills, assertiveness……….. Finding assessments to help organizations with their story work are hard to find. But now Graham Williams over at Halo and Noose has come up with a simple one that I think is really good. It will help any organization understand where they stand in their story competence and application knowledge from an organizational level. The accompanying article has really good insights on organizational story work, and then near the end is information on the assessment and how to receive it. Don't delay -- go grab the assessment, take it, and see how you rate. As more people take the assessment, I hope Graham will share his results! Then go find out how you rate with your personal storytelling skills, awareness, & business application knowledge on my StoryIQ free assessment page http://www.juststoryit.com/storyiq. The assessments combined will give you great insights! Delete the scoop?
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There are four types of business storytelling styles. Where do you fit? Read this quick article and scan the graph to figure out what style of business storyteller you are -- and what you need to fix to be more influential or successful with your stories. Once you figure it out, then poke around the other articles in this collection under 'storycrafting' and 'storytellingskills' to figure out your next steps! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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"The assessment is based on a model created by Dr. Carol S. Pearson, who specializes in story archetypes. The site describes the index as a “story typing instrument for individuals that illuminates professional assets, values, and gifts through a story-based lens.” I just took the Professional Values & Story Index (PVSI) assessment to find out my story type -- and no surprise I'm and Explorer! Kat Hansen and I share the same story type which is also fun. You can explore the assessment too. It's free so go have fun. In September I reviewed another piece (free ebook) from this company and I just re-wrote the review. You can find it by using the TAGS tab above, select PR and the group of articles will appear -- you'll see the Storybranding post. Take the survey and let me know what you think! I use archetypes in a limited way, and only in certain phases of marketing work with clients so I'm curious for your input. Is the information you learned helpful to you? Thanks Kat Hansen for writing this blog post and pointing us to this resource. 
Kat Tansey's comment,
January 10, 2012 10:57 AM
Loved this assessment tool, Karen - one of the best I've seen. Thanks for sharing this.
Karen Dietz's comment,
January 10, 2012 11:43 AM
Wonderful Kat! Thanks for letting me know. I'll be taking it in just a few more minutes and will add my thoughts also.
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