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All the best info on storytelling to lead and grow your biz
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Email Marketing : Storytelling For Profits

Email Marketing : Storytelling For Profits | Just Story It | Scoop.it

I get inspired when I read of how the trial and tribulations that individuals face have been overcome – A real zero to hero story always get me right in the throat.


Want to up your game with your email marketing and get better results? Then incorporate stories.


Here's a great post on doing just that -- with several how-to tips to get you started.


I get a kick out of the author saying he's starting with just a itty-bitty list but already seeing results.

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Electronic records don’t tell us stories that make cognitive sense

Electronic records don’t tell us stories that make cognitive sense | Just Story It | Scoop.it
After two months of use, we’ve learned to our sorrow that EMRs don’t tell us stories that make cognitive sense.


For years we've suffered from 'death by PowerPoint' as people's thinking and experience was forced into this limited computerized framework for transfering knowledge.


Now physicians are facing a similar problem. That's because we think of knowledge as discrete pieces of information instead of knowing that knowledge is best conveyed through stories and rich media imbedded with layered meanings.


Oh, when will we learn? Patients ARE stories. 


You would think that with all the work going on in storytelling these days (social media, marketing, branding, sales, leadership, agile software development, architecture, education, training, teamwork, and other business applications) someone somewhere would get the idea that Electronic Medical Records (EMR) should allow for story capture.


Oh well. OK, I'll get off my soap box now.


To really understand the beauty and the warts of EMR and its connection to storytelling, read this article. Maybe you'll be the one with the breakthrough idea and be the next mega-millionare for solving this problem!

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