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Small Business Labs: The Rise of [Biz] Storytelling

Small Business Labs: The Rise of [Biz] Storytelling | Just Story It | Scoop.it
From www.smallbizlabs.com - February 6, 2012 11:09 AM
Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.


Here is a short quick read on how storytelling is fast becoming a critical business skill.


I like this article for 2 reasons:

  1. The additional links it shares for specific examples of businesses engaged in storytelling.
  2. The emphasis on being human.


All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.


Go read more for a great way to start your week.

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Science & Stories: what every biz storyteller needs to know

Science & Stories: what every biz storyteller needs to know | Just Story It | Scoop.it
From trishnicholsonswordsinthetreehouse.com - March 8, 6:32 AM
The thesis of this study – that storytelling skills gave an evolutionary advantage to our early ancestors – is an original perspective on human development, and in probing how this inheritance affects our modern lives, I draw on ...
Karen Dietz's insight:

In this latest research -- available as a downloadable e-book from the BiteSize science series -- we learn how stories were essential to our evolution. And still are.


And that science, scientists, and storytelling are intimately linked. Love that. And who knew there is a new discipline -- the psychology of narrative -- that's investigating all of that?


Read this article and e-book through the lense of business. Businesses evolve. Learning more about how stories support evolution -- or not -- would be wise to know about. Turns out metaphor is key.


The e-book is $2.99 on Amazon and I am adding it to my library (I have no affiliation with the author or publisher). And then make sure I use this material when working with physicians, engineers, and other science types.


I hope you enjoy this latest research. It sounds like it is written in plain language.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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How to Improve Your Stories & Communicate More Effectively With Your Customers (or Anyone) by Using Metaphors

How to Improve Your Stories & Communicate More Effectively With Your Customers (or Anyone) by Using Metaphors | Just Story It | Scoop.it
From thebuzzfactoree.com - November 29, 2011 9:40 AM
We’re all specialists today. That’s great for developing the next new thing, but terrible for the art of communication.


Hey -- what's the secret to effective storytelling?  Well, there are several and one big one is the ability to use metaphors in  your business stories.


This is a great article on the how & why of metaphors, and contains a link to another article on how to create a few to describe your product, service or company.


I find it is easiest for me to find metaphors to use by paying attention to my environment (for ideas) and listening for the metaphors other people are using in their daily conversations (for examples).  There's a treasure trove out there!


Happy metaphor hunting and creating :)

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The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism

The Ripening of the Olive: A New Metaphor/Story for Responsible Capitalism | Just Story It | Scoop.it
From www.juststoryit.com - May 31, 2012 11:31 AM

Metaphors, or vivid mind-pictures, carry meaning effortlessly and powerfully. As Johnson points out, a metaphor is embodied cognition. They are deeply imbedded in our thinking. They help us to make sense of, get closer to what may not be immediately understandable. A metaphor is no mere ornament of language. We live by metaphors.


Here's what I really like about this guest post by Graham Williams of Halo and Noose on the Just Story It blog: it's all about the power of metaphor to shape our world.


By writing this article Graham is doing a few things for us:

  1. He's suggesting a new metaphor to use in business that creates triple wins for the organization;
  2. He's showing us how shifting our business metaphors can directly benefit the bottom line.


There are a number of insights here and I hope it gets you thinking about using diffent kinds of metaphors more directly in your business!


This review was written by Karen Dietz for her Just Story It Scoops at www.scoop.it/t/just-story-it 

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