Over the last few months a hot topic in the media has been business storytelling. Entrepreneur's How to Become Your Company's Storyteller is a good example.
Here is a short quick read on how storytelling is fast becoming a critical business skill.
I like this article for 2 reasons:
- The additional links it shares for specific examples of businesses engaged in storytelling.
- The emphasis on being human.
All the emphasis on branding and storytelling aside, it's the being human part of storytelling -- being you, authentic, and unique -- that is the most valuable for your customers and your business.
Go read more for a great way to start your week.