Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

Storytelling -- the $245 Million New Ad Game

Storytelling -- the $245 Million New Ad Game | Just Story It | Scoop.it

In just one day top companies will pay $3.5 million for each 30 second spot to air their Super Bowl ads. At a bare minimum, a whopping $245 million is being spent this year by companies to pitch their products. Wow! The difference this year? The ads are stories!


Read the rest of my recent blog post about the fundamental shift into storytelling that is occuring these days with marketing, advertising, and branding.


Big bucks are being spent on Super Bowl ads and it's all about ads as stories. Read more about what advertising execs are saying and how this pertains to your business.

No comment yet.
Karen Dietz is also curating
Personality Type @ Work
Discover Topics Karen Dietz is following
Where is the love? Content Curation World Digital Presentations in Education whats been spotted on etsy today? MarketingHits E-Learning and Online Teaching
and 68 others
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Power of Story in Business Analysis

The Power of Story in Business Analysis | Just Story It | Scoop.it

Tell me if you’ve heard this one before – you’re on a project that was thrust on your stakeholder groups from high above.  They were insufficiently consulted during the problem definition phase, and they are now questioning everything during implementation. These stakeholders can’t get the project to be outright cancelled, but they can cause it to be ultimately unsuccessful if they don’t commit to putting their time and energy into ensuring that the solution being developed is appropriately used.


Sound familiar? It sure does to me! 


So what is a leader, manager, consultant to do? Add stories into the mix.


I like this article because it directly addresses the difficulties of project management, enrolling people to your cause, and how stories can be one of the remedies applied.


The author includes 3 steps to shift the situation and get your projects back on track. If you are stuck -- read this. 


And if you consult with others, tuck this list in your back pocket to keep your clients & project on track.


Read the full article here:

http://www.batimes.com/articles/the-power-of-story-in-business-analysis.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

janlgordon's comment, June 23, 2012 11:19 AM
I love this Karen, great find and review!
Karen Dietz's comment, June 23, 2012 12:39 PM
Glad you like it Jan! Thanks for the comment. Have a great weekend :)