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Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual

Engagement-driven Narrative Design (or How to Build Discovery and Advocacy into your Transmedia Storytelling) | Storytelling by Química visual | Just Story It | Scoop.it
From www.storytelling.es - February 1, 2012 1:53 PM
The first diagram in this post presents a virtuous circle for an interactive storyworld that binds the story to social discovery and advocacy.  The questions that the narrative designer or transmedia storyteller asks herself are: What social...


While this article is maybe a bit overbuilt for our common business stories that we craft and share, the questions posed here are dynamite.


Almost all of our business stories should be designed to move people to action.  That's the difference between Hollywood stories and business/nonprofit/social cause stories.


This article walks you through the essential questions you need to be asking yourself as you craft your business stories.  And gives some great diagrams to illustrate the story dynamics & engagement process.


Some of the other diagrams about creating an entire story world for transmedia storytelling could also be useful. It just depends on how you want to strategically design and use your stories.


So there are insights to be gleaned from this article on several different levels.  Enjoy!

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Rowan Norrie's comment, February 2, 2012 4:50 AM
Great article Karen! Lining up some ideas for my own storytelling and will look to using this.
Karen Dietz's comment, February 2, 2012 11:00 AM
Glad you like it! Yes, I am doing the same as I rework my website. May your stories continue to build your business, while having fun in the process!
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Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling!

Wrapped up in a Book: The Role of Emotional Engagement in Reading -- & Storytelling! | Just Story It | Scoop.it
From blogs.plos.org - March 1, 5:18 PM

Have you ever gotten lost in the pages of a good book? If so, you may have been more empathetic afterward. According to new research published in PLOS ONE, reading fiction may affect the reader’s empathetic skills over a period of time.

Karen Dietz's insight:

While this article focuses on reading, think of all the biz stories you tell in your content creation across platforms -- blogs, websites, emails, articles, presentations, videos, digital stories, and the like. 


The results will be the same. And the research holds true for sharing stories in person, too.


It is fascinating that the more a listener is engage in a story, the more empathy grows over time. People become more empathetic through storytelling.


What's the take-away here for businesses? If you want emotional engagement and people feeling empathy towards you and your company, share stories.


But not any old story. Share stories with characters they can relate to. If they can't relate, no engagement, no empathy. And it must be told in a way that people can connect to. In other words, deliver a story badly and you won't get the engagement, empathy, or result you are seeking.


Leaders need to know this when sharing stories about values, vision, change efforts, etc. Marketers need to know this for brand loyalty. Small businesses and entrepreneurs need to know this for relationship sales.


This is a very short article with powerful points. Even better, there's a link to the original research so you can really get all the insights.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, March 2, 3:42 PM
I agreed Fred. And yes Miklos, I love it when what we know to be true is validated by research.
Kala's comment, March 4, 10:08 AM
A big thank you for your overall curation work about storytelling! You are the very first one I see doing it so "intelligently", with real added-value :)
Karen Dietz's comment, March 5, 1:26 PM
Thank you so much Kala! You have made my day :)
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Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design

Not Just Pretty: Building Emotion Into Your Websites | Smashing UX Design | Just Story It | Scoop.it
From uxdesign.smashingmagazine.com - April 18, 2012 12:30 PM
Emotional design has become a powerful tool in creating exceptional user experiences for websites. However, emotions did not use to play such an important role on the Web.


Such a cool article! Every entrepreneur, biz executive, and nonprofit needs to read this one.


Why? Because emotion is at the heart of effective storytelling. And websites can be imbued with stories and story elements --particulary emotion.


Now this is not about being 'emotional'. It is about understanding what triggers emotions within your viewers/readers that creates connection, fosters trust and loyalty, and moves them to action -- while being authentic and true to yourself.


This article is rich in ideas and how-tos -- and very complete. Take the time to savor it. Then start thinking about your website and how you can upgrade it with both stories, and imbueing it with emotional elements for max effect.

Rowan Norrie's comment, April 19, 2012 3:06 AM
What a great article, Karen! Thanks for sharing.
Karen Dietz's comment, April 19, 2012 12:40 PM
Many thanks Hans!
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L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis

L.L. Bean: The importance of relationships [via storytelling] in CRM and social in CSR - Brian Solis | Just Story It | Scoop.it
From www.briansolis.com (via @HeliSirkia) - December 28, 2012 2:48 PM
Great example of the power of #storytelling -> L.L. Bean: The importance of relationships in CRM and social in CSR http://t.co/93Qtz6ua
Karen Dietz's insight:

This is a terrific example of how a company (L. L. Bean) is using customer stories effectively.


And the blog post is a great story!


Think about this for your own business or organization.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Awesome! Making Memories [Stories] and Motivating Loyalty

Awesome! Making Memories [Stories] and Motivating Loyalty | Just Story It | Scoop.it
From www.innovationexcellence.com - February 12, 2012 1:22 PM
This simple, true story of an encounter that Barbara Glanz had at one of her speaking engagements defines what good customer service means.


Love love love this video! In and of itself it is fabulous and I know you will thoroughly enjoy this 3.38 min. story that is both profound and touching.


And the message is all about storytelling. When a story practitioner advises a client to craft stories people can share about them, what they are REALLY saying is, "create memories/memorable experiences for people." From those memorable experiences and memories stories will flow -- which they will share and share and share.


Go watch the video. Think about the message. And start asking/answering the question, "How can I create memories/memorable experiences with my customers that they will then share as stories?"

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