Part 1 of 4: First segment of 'The Narrative Spark: Leveraging the Instructional Power of Story', an encore presentation by Jon Revelos at the 2009 ISPI Performance Improvement Conference that discusses the how the proper use of Stories within instructional designs can help improve three of the key objectives of successful training - Comprehension, Retention, and Application.
Here's a 25 minute video about using stories/narratives in training and education. It's an excellent piece and here's how to use it in your business:
- Mine the video for tips to make when giving presentations on the power of stories in business.
- Mine the video for tips on giving your own presentations in marketing, sales, and branding efforts.
- Mine the video for tips on using stories to transmit knowledge, values and wisdom in workshops, trainings, and learning activities.
This is another great example of different appliations for business storytelling.