Does your organization tell compelling stories, or recite facts?
Here's a great article with great examples and great resources!
It clearly makes the case for bringing stories into marketing, sales, and fundraising plus gives some great resources to get started.
The article is written for nonprofits, but don't let that stop businesses from checking this out.
The author Linda Ziskund is a fellow curator, and Jan Gordon, another curator here pointed me to this article. Thank you ladies!