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Scooped by Karen Dietz onto Just Story It |
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Does your organization tell compelling stories, or recite facts?
Here's a great article with great examples and great resources!
It clearly makes the case for bringing stories into marketing, sales, and fundraising plus gives some great resources to get started.
The article is written for nonprofits, but don't let that stop businesses from checking this out.
The author Linda Ziskund is a fellow curator, and Jan Gordon, another curator here pointed me to this article. Thank you ladies!
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Karen Dietz's insight:
Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative! We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding. This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers. What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves. Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business? BTW -- being in this place is kind of fun. It's like being a detective in a mystery book. In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it. Well, I hope this article and my little review gives you lots to think about. What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions? Thank you Shawn for this fabulous piece and the thought-provoking questions it generates! This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 
Karen Dietz's comment,
April 29, 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight,
April 30, 9:12 AM
How is business related to literature? What cultural traits help us know more about our ventures? 
Sarosh Daruwalla's curator insight,
April 30, 9:51 AM
In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction. Delete the scoop?
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In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules. I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge. The author has a terrific diagram in the article about creating scenarios along with lots of great links. Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource! Thanks @IdeaLearningGroup for sending me this link :) This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it Delete the scoop?
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