Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

The Power of Storytelling - the local good

The Power of Storytelling - the local good | Just Story It | Scoop.it

Does your organization tell compelling stories, or recite facts?


Here's a great article with great examples and great resources!


It clearly makes the case for bringing stories into marketing, sales, and fundraising plus gives some great resources to get started.


The article is written for nonprofits, but don't let that stop businesses from checking this out.


The author Linda Ziskund is a fellow curator, and Jan Gordon, another curator here pointed me to this article.  Thank you ladies!

No comment yet.
Karen Dietz is also curating
Personality Type @ Work
Discover Topics Karen Dietz is following
Where is the love? Content Curation World Digital Presentations in Education whats been spotted on etsy today? MarketingHits E-Learning and Online Teaching
and 68 others
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

The Marriage of Data & Story How To -- Data Coaching - Audio+Slides

The Marriage of Data & Story How To -- Data Coaching - Audio+Slides | Just Story It | Scoop.it

Theresa Welbourne, CEO Research Professor, and Denise Avink of Northrop Grumman, spoke on October 27 on Data Coaching: A Cure for HR Data Analysis Paralysis?. They discussed ways to make HR data more relevant to the business and why data coaching is a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. Theresa Welbourne shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.


Got data? Need to articulate its story? Then this article is for you!


Turning data into effective storytelling in order to create awareness, understanding, and action is a very tough job. But I am happy to say that processes and tools are emerging. Like the ones shared here!


This is a slide presentation along with an audio file of a webinar that focuses entirely on how to take big data and not only find its story, but share it as a story to generate meaning and action. It is a step-by-step process.


Hooray! I love the process and models shared here, along with how Northrum Grumman uses this process effectively.


Step one is gathering together the data. Step two is moving into dialog about it. Now here is where there might be a significant weakness. I did not listen to the 55+ minute audio file where the presenters might have explained this. But from what I can gather from the slides, dialog is mostly identified as focus groups.


Hmmmm -- seems more effort needs to be expended here in using Appreciative Inquiry to craft effective questions, evoke stories, and naturally spur action. So the model may need upgrading.


But if you have a bunch of data that you need to use to generate understanding and meaningful action, then this PPT can really help you.


And here is a link to a companion piece from Dr. Theresa M. Welbourne held a webinar entitled "Data Coaching is What's New."
She discussed data coaching as a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. She shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

http://ceo.usc.edu/news/webinar_data_coaching_a_cure_f.html 


There is a wealth of material in both presentations that you won't want to miss and that will help you immensely.


Many thanks to colleague Lori Silverman for sending me the link and asking if I'd seen them yet.


Here is the link to the original article:

http://ceo.usc.edu/news/webinar_data_coaching.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

No comment yet.