Some months ago I was waiting heart-in-mouth to run a corporate story session for eight alpha-males preparing to sell their extremely lucrative data analytics business. They had convened at 8.30 for a high-level strategy meeting before starting my session at 9.00. Would I be able to convince these men they needed stories? Would I be able to facilitate these techy geeks to find their stories? Loud testosterone fuelled laughter emanated from the boardroom and I heard the golden words from the CEO, "before we start let me finish my story".
The author goes on to discuss the power of business storytelling, and the danger for companies as well.
This is a very well balanced article with good cautions and tips. Enjoy!