Just Story It
92
All the best info on storytelling to lead and grow your biz
Curated by Karen Dietz
Follow
Scooped by Karen Dietz onto Just Story It
Scoop.it!

Why effective branding is about doing, not telling

Why effective branding is about doing, not telling | Just Story It | Scoop.it
From simonmainwaring.com (via @simonmainwaring) - January 26, 2012 1:06 PM

A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.


Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story.  But then you actions and story have to match up to generate authenticity.


Read this article for a really good discussion about branding, storytelling and walking the talk.  Otherwise your storytelling is just another form of vaporware.

  • 1 Comment
  • +
janlgordon's comment, January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-)
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Karen Dietz is also curating
Personality Type @ Work
Discover Topics Karen Dietz is following
Where is the love? Content Curation World Digital Presentations in Education whats been spotted on etsy today? MarketingHits E-Learning and Online Teaching
and 68 others
  All the best info on storytelling to lead and grow your biz.                            Contact us today! (619) 235-0052
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

Strategy, Storytelling, and Being a Detective

Strategy, Storytelling, and Being a Detective | Just Story It | Scoop.it
From www.anecdote.com.au - April 26, 12:04 PM
Karen Dietz's insight:

Here's a short, quick but powerful recounting of how my colleague Shawn Callahan is using story, story elements, and story formats to help companies articulate their strategy. It is very informative!


We need more stories like this to help us all understand how powerful working with stories can be in different applications. I love the process Shawn used. In particular I like how he encourages his clients to stay in the questioning and possibilities stage before jumping into solution finding.


This is an underlying and profound place to remain because thinking gets clearer and sharper. And better pathways emerge for implementation than searching for the immediate quick answers.


What few people realize is that this is a little recognized story dynamic. If with our own business stories, if we are able to share our stories and at the same time understand that those stories are constantly in a state of flux and flow -- where understanding about their meanings and implications evolve over time -- then both the stories and the response to our environment improves.


Relating to our stories this way means we are in a continual state of discovery. Hmmmm, is the meaning of this story changing? What is the point of the story in the context I find myself in now? What is this story really pointing to? Are there other ways to tell this story that sheds a different light on the business?


BTW -- being in this place is kind of fun. It's like being a detective in a mystery book.


In our demand for immediacy, this can be a hard position to maintain. Yet it is an essential dynamic, and a quality of excellence, in storytelling. Relating to our stories from this place is the 'art' part of storytelling instead of the 'science' part of it.


Well, I hope this article and my little review gives you lots to think about.


What are your business stories continually teaching you? How can these insights help you with your strategies and generating solutions?


Thank you Shawn for this fabulous piece and the thought-provoking questions it generates!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

Karen Dietz's comment, April 29, 11:22 PM
It's spam Jose! I've already deleted the multiple spam postings to my comments today.
Samantha Rissel's curator insight, April 30, 9:12 AM

How is business related to literature?  What cultural traits help us know more about our ventures?
Sarosh Daruwalla's curator insight, April 30, 9:51 AM

In an era where the quick fix is often celebrated, bringing in different perspectives to the table will only enhance the final decision making to be more focused and in the right direction.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
Suggested by IdeaLearning Group
Scoop.it!

The Vital Role of Scenarios in Learning

The Vital Role of Scenarios in Learning | Just Story It | Scoop.it
From idealearninggroup.com - August 30, 2012 3:53 PM
In the world of website development, they say content is king. In the world of training/education, you can provide truckloads of content, but it's really context that rules.

Why Include Scenarios?


I like this article! Hey -- in business we are constantly having to educate people about our product or service. So here's an idea for you -- use scenarios in your presentations to get everyone involved in on-the-spot learning. Providing someone an experience of your company, product, service builds instant connection, rapport, and transfers knowledge.


The author has a terrific diagram in the article about creating scenarios along with lots of great links.


Now if you are a trainer, scenarios are not new to you, but I bet you will find the info and links shared here a valuable resource!


Thanks @IdeaLearningGroup for sending me this link :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

No comment yet.
Sign up to comment
Delete the scoop?

Are you sure you want to delete this scoop?

Yes No
About Media Follow us How it Works Legal Mobile Developers
Facebook
Twitter
Google +
LinkedIn