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Why effective branding is about doing, not telling

Why effective branding is about doing, not telling | Just Story It | Scoop.it
From simonmainwaring.com (via @simonmainwaring) - January 26, 2012 1:06 PM

A brand can no longer afford to simply trade on an idea of what it stands for. Instead, in this era of radical transparency, a brand must be willing to tell the story of what it’s actually doing.


Yep -- storytelling without living the story is inauthentic. Business storytelling has to be authentic or you are doomed. You've got to have a story.  But then you actions and story have to match up to generate authenticity.


Read this article for a really good discussion about branding, storytelling and walking the talk.  Otherwise your storytelling is just another form of vaporware.

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janlgordon's comment, January 27, 2012 2:31 PM
Karen Dietz
Can't remember if I thanked you or not for this, makes the point for sure:-)
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Mister Rogers, Boston Tragedy, & The Rest of The Story

Mister Rogers, Boston Tragedy, & The Rest of The Story | Just Story It | Scoop.it
From edition.cnn.com - April 17, 12:28 PM
John Sutter says all of us are geared to help, and the responses to the Boston bombings show that.
Karen Dietz's insight:

The Mister Rogers quote about 'look for the helpers' has gone viral in response to the bombings in Boston. But a missing piece of his message is not making the rounds.


I'm on the road now working with clients. Well, this morning in my hotel I was listening to CNN Headline News while cycling through emails. I perked up when they ran the video clip of Mister Rogers where he shares words of wisdom from his mom. 


Yes, it is about helpers. But what all the other tweets and video clips show is only the beginning of the story. There is an even more important message that Mister Rogers conveys!!


I really like the clip shared here by CNN because it also talks about how the media can share more rounded stories. In the hunt for heroes (because we are slaves to the Hero's Journey), we often forget about sharing stories with the frame of 'community.' Telling the story of helpers and the individual stories of helpers helps us know and understand the power of community.


Should I tell you the end of the Mister Rogers quote/story?


Nope -- I won't spoil it for you. Watch the video -- it's short -- and get the powerful key message Mister Rogers wants to share with us all.


You'll be glad you did.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Alison Gilbert's curator insight, April 19, 6:32 AM

"Look for the helpers . . . "
Karen Dietz's comment, April 21, 1:42 PM
I appreciate all of your comments and am delighted that you connected to the forgotten key message of the story :)
Ozzie Gontang, Ph.D.'s curator insight, April 22, 7:51 AM

We are herd/pack animals who call ourselves human beings or social animals.  The helpers are people who revert back to their instinct to help a fellow man.  Often at peril to their own lives. Often sacrificing their own life to save another.  When you look at the derivation of "sacrifice" it is made up of two Latin words "sacra" and "facio"  that is "to make holy."


Bombshel says it beautifully. This is how I shared the Power of One back in 2010 about a dear friend, Rauni Prittinen King who is the co-founder with Dr. Mimi Guarneri of the Scripps Center for Integrative Medicine.


The Power of One united is a force  that reunites body/mind/spirit back into the basics of being: human. 

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For Valentine's Day -- Top 100 Love Quotes For You

For Valentine's Day -- Top 100 Love Quotes For You | Just Story It | Scoop.it
From www.1-love-quotes.com - February 14, 2012 2:28 PM
101 Love quotes - Additionally, 1-Love-Quotes has more than two million other easily searchable love quotes, sayings, & proverbs.


I love this collection of love quotes and hope you enjoy them too.  There is beauty here no matter your relationship status. Happy Valentine's Day :)

Mydear Valentine's comment, January 11, 1:01 AM
Thanks for sharing this Karen. You can read the best valentines quotes here : http://www.mydearvalentine.com/valentine-quotes/
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My 29 Favorite Quotes on Stories/Storytelling to Use in Business

My 29 Favorite Quotes on Stories/Storytelling to Use in Business | Just Story It | Scoop.it
From www.juststoryit.com - October 28, 2011 1:39 PM

People keep asking me for my favorite quotes about stories or storytelling that are applicable for business, so I finally put my favorites together.

 

I didn't select those I've seen on Twitter so hopefully you'll find some new material here to stimulate your thinking, or use in your next business presentation.

 

Enjoy!

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Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own

Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own | Just Story It | Scoop.it
- March 31, 1:40 PM
Karen Dietz's insight:

Hey folks -- these tools are not specifically about storytelling, but they can be used to help you share your brand.


Quotes are very popular and many businesses use them to connect with customers and prospects. These are 3 fun tools to turn quotes into more visually appealing pieces; it's a slice of visual storytelling.


I've played with trying to make quotes more interesting on my own using the computer programs I have available now. And it takes waaaaaayyyy tooooo much time -- plus I'm not happy with the results. So I've stopped doing that. Until now!


Here are 3 ways I thought of for myself to tell the Just Story It 'story' using these tools:

  1. I like to use quotes at the end of my presentations. Now I can jazz up those quotes and make them more visually memorable.
  2. I can take storytelling quotes, use these tools to make them look really cool, then share them on my website, Pinterest, Instagram, Facebook, etc. That will be fun!
  3. Share my quotes in fun ways in my email newsletters.


Who know what other ideas I'll come up with? Now I have the tools, I'll be able to play with quotes in simple and less time-consuming ways. Yeah!


Here's hoping you have just as much fun :) The links are:

QuotesCover.com: http://quotescover.com/#sthash.kQ5BSWRT.dpbs 

ReciteThis.com: http://recitethis.com 

Quozio.com: http://quozio.com 


And many thanks to fellow curator Robin Good for finding and sharing these tools through his Internet Marketing Strategy 2.0 curation here on Scoop.it.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

Karen Dietz's comment, April 21, 1:48 PM
Thanks for the comments Gail, Beth and Marco!
Ricard Garcia's curator insight, April 22, 2:43 AM

Soooo useful for ESL! Creativity and communication!
M. Van Amelsvoort's curator insight, April 25, 9:03 PM

I'm not a big fan of the overuse of quotes, but creating and sharing them could be a good EFL lesson.
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Storytelling as Leadership Imperative + Quotes

Storytelling as Leadership Imperative + Quotes | Just Story It | Scoop.it
From jennifersertl.amplify.com - February 2, 2012 2:24 PM

Love these quotes about business storytelling! Some are familiar and there are a few new ones here.


I also appreciate the author's coaching work with leaders, helping them articulate the powerful saga of their company.  

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