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Did you know that 90% of all organizations use content in their marketing efforts? Although the phrase "content marketing" is something of a buzzword amongst today's promotional teams, the reality is that this inbound marketing practice is both remarkably widespread and effective. To learn more about what content marketing is, how it can benefit your organization and how to get started using this technique to promote your company, check out the following infographic from Demand Metric "A Guide to Marketing Genius: Content Marketing". Source: http://www.demandmetric.com/content/content-marketing-infographic
Via Jonha Revesencio
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Karen Dietz
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Karen Dietz
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Brand storytelling is the latest craze in content marketing. Forget that storytelling has been around since the beginning of time...it’s a craze, OK! Most businesses slap their story on their “Abou...
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Karen Dietz
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Content marketers can learn about audience building & engagement from renowned author Robert Munsch. Improve your strategy with tips from a storytelling master!
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Karen Dietz
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Storytelling story-selling content is the new advertising, marketing & PR. It's a harsh new reality all businesses and employees have to face.
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Karen Dietz
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Do people still care about longer-form blog posts and narratives to tell stories in the era of Pinterest, YouTube, and Twitter? The answer is yes.
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Karen Dietz
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You know it, I know it, and even if you're as cynical as I am about shiny marketing fads, you probably realize that our lives ultimately revolve around stor
Your customers are constantly being bombarded with new information. Simplicity has never been more powerful. [Sage advice ~ Jeff]
Via Barb Lack, Jeff Domansky
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Storycode is a non-profit community hub for independent cross-platform storytellers and an incubator for their projects. We are proud to host a community of creators who share their projects in great detail. Our creators share both successes and missteps in their process with a candor that members find invaluable. StoryCode documents these process-driven presentations, serving as a repository of cross-media project case studies.
Oh, no -- what a missed opportunity! And full of irony, to boot!!
When I stumbled on this page by Storycode (an organization devoted to immersive storytelling) and their page of case studies I thought, "Oh goody! Cool stories about cool story projects!"
Then I read the case studies and was so disappointed. I had to keep drinking my coffee to stay awake while plowing through the descriptions -- not stories! -- of these amazing interactive story projects. Hence the irony.
I was sooooooo disappointed! What's the take-away here?
Well first, go check out the videos of these really interesting/fun interactive storytelling projects. Think about ways you can use these ideas and tools in your biz storytelling. And hang out with their community.
Second, please please please don't get stuck thinking there's a model for case studies to follow that is as boring as these.
Third, write storied case studies that share experiences and engage the reader. Or don't use case studies at all and just tell the story about the project. There is nothing sacred about case studies.
Storycode is doing great work out there in the world. If you want to hang out with a community devoted to immersive interactive storytelling, then check them out.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
Stories and the art of storytelling play a major role in content marketing today. Not all brands realize the importance of unearthing their core story and learning to tell stories in ways that endear new fans and motivate advocates. In case you need even more reason to learn to weave an effective narrative throughout your marketing efforts, here are seven reasons storytelling is important for branded content.
Thanks to fellow curator Giuseppe Mauriello for sending me this! It's perfect for a mid-week pick-me-up.
This post is quick and easy to digest -- because you can get all the messages by viewing the photos. What a great example of using visuals in a blog post to create easy to scan, more compelling and enjoyable content.
Have a delightful read and day!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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A great infographic about how to make your message stick. This is perfect for any budding social entrepreneurs trying to figure out how to convey their ideas to potential funders, partners, employees,...
LOVE this infographic! It's all about using storytelling and story elements to make your content stick. The infographic makes perfect sense, is easy to read and understand, and is right on!
Keep this one handy and refer to it often :)) I know I will be using it in my classes and workshops.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Business blogging strategy: How to create blog content that increases sales. Learn how to teach with story and sell with subtleness.
Love that line..."Learn how to teach with story and sell with subtleness."
Yes! And that is only one of the 4 points discussed here. The rest are all about story also. And each of the 4 points contains really good examples.
I know you will enjoy this discussion. If you are already leveraging these 4 points in your content -- hooray!
If you are not -- then figure it out quick and make some shifts.
Either way, you will be more successful.
And are you noticing this week that the curated articles this week all dove-tail together? And they are all from different sources. And they are all basically saying the same thing. Truly success and story go hand-in-hand.
Read the full article here: http://www.socialmediaexaminer.com/how-to-create-content-that-sells/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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What makes content go viral? Learn the 5 key traits shared by the Web's most popular content.
And it is all about stories and using storytelling elements.
If you create content for consumption and use the web for visibility, credibility, reach, and influence, then this is a must-read article.
Surely it contains the secrets of the business universe!
Of course I'm thrilled that stories are touted as essential for content to be effective and for it to go viral. But I also really like that the author lists story elements here too. Like "simplicity", "unexpectedness", and "emotions".
Even better, the author Chris Tynski, digs into what kinds of emotions go viral and puts it together for us in a nice chart.
There are other important tips here too that are not story related that you need to know about in order to be successful. So it is a very well-rounded and useful piece.
And I also like the examples he shares. In the end, your chances of success will be greater. As Chris shares with us in conclusion: "Crafting viral content is part formula, part intuition, and part luck, but by breaking down successes as you discover them, you will become increasingly more intuitive about what will and what won’t resonate with readers."
Read the full article here: http://www.blueglass.com/blog/secrets-of-viral-content/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Karen Dietz
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When faced with creating a conversion-focused SEO landing page, what should our copy focus on?
Creating Great Images With Quotes Is Like Creating Flags For Your Fans To Wave: 3 Free Tools To Create Your Own
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Karen Dietz
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Content - As storytelling becomes more and more part of marketing, another trend is coming clearly into focus: Brands are becoming more visual. Businesses that aren't ready for this visual revolution will ...
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PowerPoint presentations might the killer content you're looking for if you're looking to reach busy professionals and executives online.
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Karen Dietz
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Logo Garden (A dozen easy ways to use your customer stories for social media! http://t.co/t5zAp1hk #entrepreneur #logos #branding)
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Baiba Svenca
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Presenters: Kevin Wilk, Divisional Vice President, MultiVu Maria Pergolino, Senior Director, Marketing, Marketo, Inc. Todd Wheatland, Vice President Marketing,
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As a business journalist, I looked forward to information from a handful of specific sources each quarter. In fact, my quarterly e-commerce reports would wait
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"What good is having a content marketing plan if it doesn't create leads and sales for you?"
What a good read this article is! It is not that long, yet it is packed with good insights about creating content for your website, ebooks, product/service descriptions, newsletters, etc. that is all based in storytelling.
One of my favorite tips from this author, Jeff Molander, is the one about creating content that generates a response. That's different from simply broadcasting a message. The author also talks about how to share customer experiences, and gives an example of creating content that creates confidence in your reader -- which generates more sales.
Enjoy this piece -- the author's points make perfect sense!
Oh, and don't forget to read the comments below the article -- lots of good lessons and discussion there!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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As focused as we all are on conversions and purchases, we are not all capitalizing on the opportunity to attract and engage with our customer at every point in the buying cycle, and as a result, customers can slip away.
I love the maps in this article!! They are very helpful to know and understand how the stories companies are creating and sharing need to play out across the sales cycle in order for businesses to grow.
The author A. Hall also makes the point to tell the story first, then choose your platforms. Too often we get caught up in the glamour of the technology instead of crafting a really good compelling story. But that is backwards.
Then the B2B Content Mapping diagram will help you sort out the next steps.
With business stories, it is sometimes hard to know, once you have your stories, how to proceed effectively to build fans, followers, and sales.
This article and charts should help you out.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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In high school English, I was taught there are only three stories in this world: Man vs. Nature, Man vs. Man and Man vs. Self. That's it. Three plot lines that explain every tale in the world, fictitious and real.
This book looks like a winner because it has identified long-standing success principles that are still valid today. And then give the reader focused steps (so they promise) for making their content creation really work to attract new customers.
As the authors Muahmmad Yasin and Ryan Brock say, "Sure, social media is a new tool–its form is new. But the content is as old as the hills, using marketing principles that stretch back to the time of Cesar Augustus, one of the canniest propagandists who ever lived."
This does not mean there is nothing new to write. But the authors suggest we need to focus more on content creative quality than the sheer numbers of quantity in order to stand out.
Sign up to receive notice of when the e-book comes out -- which is shortly I hope!
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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The increase in multi-screening, coupled with time spent on social channels, means content creation strategies need to evolve.
Here is a quick SlideShare piece that does a nice job explaining how businesses (small and large) need to take advantage of sharing their business stories across platforms for maximum impact.
What I like are the visuals that quickly convey the different 'screens' (computer, cell phone, etc.) for sharing stories, how to think about them, and then how to start taking action.
Truly, it is a complex marketing world we face out there these days and we can use all the insights we can find. I hope these slides bring an insight or two for how you can continue moving forward and use your stories more effectively.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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Engage or Die 1. Our opportunity with social media is to do something more meaningful than just marketing. 2. Social media is not here to save you.
I counted at least 12 of these 35 tips about storytelling or story elements in the quick scan I did. There are probably even more if I studied them closely.
So here is another reality check this week :). Read these 35 insights and see how you rank.
All are important. Som eof the onese about stories/story elements are : co-creation (#34), context (#31), bridging (#24), people (#18), and community (#9).
How many more can you find? Are there more than the 12 I found? Let me know!
Have fun. Get better :)
Read the full article here: http://www.toprankblog.com/2011/06/social-business-smarts-brian-solis/
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it
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![Why Stories: 90% of Orgs Use Content in Marketing [INFOGRAPHIC] | Just Story It | Scoop.it](http://img.scoop.it/0seJh_XjUK_uIoz9w7DgQjl72eJkfbmt4t8yenImKBVaiQDB_Rd1H6kmuBWtceBJ)
Can't remember if I thanked you or not for this, makes the point for sure:-)