Years ago, as a journalist for a national magazine, I had the opportunity to interview music legend Jimmy Buffett. I recently pulled out my interview notes and took a look at what Jimmy told me back then. His key points about storytelling are relevant, even for those of us who tell stories in a more corporate environment than Jimmy does.
What a great but quick article to read that captures all the best reminders for corporate storytelling: listening, characters and have fun.
I like the last one the best :)
Read the article for more Jimmy Buffet insights.