The web has given rise to collaborative storytelling. Collaborative storytelling involves a group where one writer starts the story and others keep on adding threads to it, and thus the story evolves. The imagination of the community gives a digital story a path one wouldn’t have thought of at the start.
While this article shares tools for collaborative writing, I thought it would be a hoot to think about using these tools for business storytelling.
For example, how fun would it be to have a contest where your customers collaboratively create entertaining/instructional stories about how someone uses your product/service.
Or get an internal work team together and have them collaboratively craft one of your business stories to share.
I'm sure you will think of other ideas for creatively using these story tools!