When you're marketing your small business you often find yourself recalling different situations and moments that best illustrate what you're trying t (I agree.
OK -- after watching these 3 videos I only counted 1 story among all of them -- and it was a story fragment at that. Bummer, because I was really excited to listen to some great storytelling based on the blog author's descriptions.
So what are these videos? Profiles. Full of concepts and information. Please don't do what these folks did. Tell stories!
Each one of these videos could have been dynamite if the owners had shared the defining moment that got them to start their business.
Each one of these videos could have been awesome if they had shared a customer story.
Each one of these videos could have been riveting if the owners had shared their vision of the future.
Those are the kinds of stories we want to hear! And that's what builds customer loyalty -- not profiles.