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If you’re in the business of storytelling, you need to adapt to a storytelling way of business

From ht.ly (via @jay_eckert) - January 24, 2012 6:16 PM

For over one hundred years now, agencies have been organized to create, produce and place either individual messages or groups of messages categorized together as “campaigns.”


Campaigns are going the way of the dinosaurs, it seems.


I'm fascinated by how PR and ad agencies are shifting and changing in response to storytelling as a pull dynamic (we pull you into our business with stories) in the business landscape as opposed to the traditional push dynamic (we push our message out to you).


I like this article because it reminds us that storytelling is an iterative process, not a linear one. And that storytelling is about an ongoing conversations instead of a broadcast.


There are 3 questions at the end to help readers assess where they are with their brand story. This is a good quick read, and a reminder about how our thinking needs to change as we get our heads wrapped around effective business storytelling.

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Storyboarding – part 2: creating your own | Johnny Holland

Storyboarding – part 2: creating your own | Johnny Holland | Just Story It | Scoop.it
From johnnyholland.org - February 10, 2012 8:08 AM
When thinking about storyboarding, most people fixate on their ability — or perceived inability — to draw. What is far more important is working out the point you wish to make with your storyboard, and the actual story that will ...


Yes yes yes, one of the best techniques for crafting your business stories is to use storyboarding. But so many people feel intimidated by it.


As this how-to article demonstrates, it's not about art.  It's about getting your thoughts down in an easy to use format.


The secret to why this works? The job of the storyteller is to feed images to the listener.  Organizing and crafting your story first as a series of images makes telling the story super easy.


I often use a deck of 3x5 cards where I draw a stick figure or write a word. Then I can easily re-arrange them as I walk through the story out loud. It works like a charm.


And make sure to read Parts 1 and 3 (links are in the article) to get the whole story :)


So read this article and master storyboarding techniques. It's easy.  Try it, you'll like it!

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