Digital storytelling and social media have taken the communications world by storm. Bay Area nonprofit EARN, has harnessed these innovative tools to transform and bolster their communications and outreach efforts. EARN leaders walk through their best practices, powering your communications strategy and building your network in the process. Learn to articulate the importance of storytelling and social media to key organizational decisionmakers, begin building a story database and social media presence for your organization and create a strategic communications timeline around an upcoming moment of opportunism.
Love this video. It is geared for nonprofits but the same principles apply to any business!
The speakers start the typical way, and then quickly stop and move to storytelling. It's a great game-changer to what we typically experience.
I really like how the speakers walk us through how they established storytelling as a core competence, and the best practices they've established for themselves that you can also adopt.
This video is long (53 minutes) but chock full of great material and insights for applying storytelling to social media, websites, promo material, etc.