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What's Your Website Story Score? ComMetrics TriageHazard Score

What's Your Website Story Score? ComMetrics TriageHazard Score | Just Story It | Scoop.it
Summary On the average Web page or blog post, users may read about 20 percent. The first 10 seconds are critical. This score supports your efforts in keeping  readers longer.


Here is some very interesting work going on by my colleague Urs Gattiker in Switzerland who is working on algorithms to help businesses measure engagement on their websites.


This is tough work but I think Urs is on to something here.  While we don't have measures yet on the quality of stories on a website/blog, the algorithms here will indicate if the stories you share on your site are captivating (longer site visits). If you end up with a low score, you probably need to revisit your content and visuals.


I look forward to hearing more about Urs' work as he continues to work on these algorithms and shares his results with us.

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The Marriage of Data & Story How To -- Data Coaching - Audio+Slides

The Marriage of Data & Story How To -- Data Coaching - Audio+Slides | Just Story It | Scoop.it

Theresa Welbourne, CEO Research Professor, and Denise Avink of Northrop Grumman, spoke on October 27 on Data Coaching: A Cure for HR Data Analysis Paralysis?. They discussed ways to make HR data more relevant to the business and why data coaching is a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. Theresa Welbourne shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.


Got data? Need to articulate its story? Then this article is for you!


Turning data into effective storytelling in order to create awareness, understanding, and action is a very tough job. But I am happy to say that processes and tools are emerging. Like the ones shared here!


This is a slide presentation along with an audio file of a webinar that focuses entirely on how to take big data and not only find its story, but share it as a story to generate meaning and action. It is a step-by-step process.


Hooray! I love the process and models shared here, along with how Northrum Grumman uses this process effectively.


Step one is gathering together the data. Step two is moving into dialog about it. Now here is where there might be a significant weakness. I did not listen to the 55+ minute audio file where the presenters might have explained this. But from what I can gather from the slides, dialog is mostly identified as focus groups.


Hmmmm -- seems more effort needs to be expended here in using Appreciative Inquiry to craft effective questions, evoke stories, and naturally spur action. So the model may need upgrading.


But if you have a bunch of data that you need to use to generate understanding and meaningful action, then this PPT can really help you.


And here is a link to a companion piece from Dr. Theresa M. Welbourne held a webinar entitled "Data Coaching is What's New."
She discussed data coaching as a must-have skill for HR, OD, and communications professionals as well as consultants and executive coaches. She shared the key aspects of data coaching and how it is being used by organizations who are adopting Fast HR practices to stay ahead of the competition.

http://ceo.usc.edu/news/webinar_data_coaching_a_cure_f.html 


There is a wealth of material in both presentations that you won't want to miss and that will help you immensely.


Many thanks to colleague Lori Silverman for sending me the link and asking if I'd seen them yet.


Here is the link to the original article:

http://ceo.usc.edu/news/webinar_data_coaching.html 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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