Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Storytelling, Scrolling Websites = Big Engagement

Storytelling, Scrolling Websites = Big Engagement | Just Story It! Biz Storytelling | Scoop.it

No matter how powerful a story is in itself, we’re going to like it more if it features a story that intrigues us, feeds our curiosity, and satisfies our answers in the end.

Karen Dietz's insight:

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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John van den Brink's curator insight, March 29, 1:13 PM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Stan Smith's curator insight, March 30, 1:14 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

steve batchelder's curator insight, March 31, 2:04 AM

Well, well well -- here's data from 1 million visitors from 10 publishers over a 24 hour period. The result? 300% more visitors on the article starting with a story. Wow!

 

Even better -- almost 68% of reader engagement happened below the fold. Yahoo! This kind of pokes a hole in the myth that people won't scroll down to read your post. They will if its a great story.

 

Plus there are some fascinating stats to share on visual storytelling. In fact, there's a lot of great info in this article, examples, and steps to take in this article, so get ready to dig in.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Just Story It! Biz Storytelling | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Karen Dietz's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Os Ishmael's curator insight, March 18, 7:35 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Cool Tool For Visual Storytelling

Cool Tool For Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Create albums enriched with insights and design. Add text, maps, the weather, tourist info and 10,000+ other elements.
Karen Dietz's insight:

I was just sent to this site to look at and I think it has some pretty awesome visual storytelling potential. I have no financial relationship here -- just passing along a new tool for you to consider.


The app is coming to you from the Netherlands and co-founder of myalbum Jos de Schiffart @schiffart.


I've tested out the site and app and really like it. It is very intuitive and easy to work with. The end result visually is stunning. Plus they just released their iPhone app today.


I think lots of you could use this tool -- myself included -- to create fabulous stories for your business. You might want to try it out.


Of course, your success with this tool will depend on actually crafting stories instead of just a progression of photos. You know -- stories that have a beginning-middle-end, a problem and resolution. And don't forget the transformation that occurs, and a key message at the end. But you know what to do!


Have fun with this new app and go create some incredible stories!


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership

Better Biz Storytelling: Visually Redesigning a Blog for Thought Leadership | Just Story It! Biz Storytelling | Scoop.it
After three years of promising a blog redesign that would reflect my agency's focus on visual storytelling — welcome to Ishmael's Corner, version 2.0.
Karen Dietz's insight:

My colleague, the esteemed Lou Hoffman of The Hoffman Agency, sent me a link to his new blog design. When I saw it, I started dancing. It is totally rethinking telling your story through the entire blog design.


This article shares his frustrations and adventures with rethinking the blog. It's a great story in and of itself. The agency used the parallax format and tools to get the redesign done. 


The result? Fresh. Exciting. Compelling. Fabulously visual. Engaging. It's cutting edge. The navigation bar rocks. Even better is the before picture.


Check it out and get working on redesigning your blog for better storytelling. And keep designing your blog content around storytelling. I bet your numbers go up.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Best Brand Storytelling Site On The Web From Microsoft?

Best Brand Storytelling Site On The Web From Microsoft? | Just Story It! Biz Storytelling | Scoop.it
Microsoft Stories: Best Brand Storytelling Site On The Web?
Business 2 Community
Hmm…strange for a corporate storytelling site, don't you think? Not if you're focused on one thing, and one thing only: Content.
Karen Dietz's insight:

This post by Arik Hanson is a review of Microsoft's website and the storytelling that is going on there. This is one company that's getting business storytelling right.


Why? Because Microsoft seems to be focusing more on sentiment than social signals. Now that's a change. I'm not sure if that's a good idea or not, but the quality of their storytelling is high. Maybe that's because they are more concerned about the quality of the story they are crafting than social media metrics. It seems logical the two are not mutually exclusive, but this seems to be Microsoft's strategy.


Enjoy the article and poking around the Microsoft site for examples of really good storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Websites + Storytelling: The Best Way To Drive Traffic

Websites + Storytelling: The Best Way To Drive Traffic | Just Story It! Biz Storytelling | Scoop.it

"Storytelling is one of the oldest habits of modern civilization. Ever since we learned to communicate, understand each other, we have been telling stories. At a time when your website is the storefront of your business and a gateway to increased conversions, storytelling is surely one of the key components that can play a crucial role in turning the tides in your favor. After all, web design is also about communicating concepts and ideas, isn’t it?"

Karen Dietz's insight:

I like this quick article because it reminds us of 3 key points to remember when sharing our business stories on our website:

  1. Words matter. For me I find it much easier to record myself telling a story orally and then converting that to text. From there I can then craft a written story without losing my unique voice and authenticity.
  2. Parallax web design is a very cool tool for telling your brand story.
  3. A mascot (think MailChimp) can be a big boost for your business -- especially in B2C. Although MailChimp is a B2B company, I think figuring out if a mascot will work for you is all about really knowing your audience. 


Think about these 3 points and have an awesome day.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling, Memory, and Sales Conversions: How It All Works

Storytelling, Memory, and Sales Conversions: How It All Works | Just Story It! Biz Storytelling | Scoop.it

"When you look at the marketing funnel from a storytelling perspective – each area of the funnel proposes different “acts” of your customer’s story." Ankit Oberoi @peeplaja

Karen Dietz's insight:

This is a lengthy but very meaty post about how storytelling, the mechanics of learning, and understanding how memory works can lead to higher conversions from a website.


I love the material shared about both memory and learning. And that the author, Ankit Oberoi, shows how these -- along with narrative -- can generate higher sales from a website.


The beginning of the article talks about the Significant Objects project, and the neuroscience of storytelling -- both of which I've curated before. So no news there, but it is a good overview.


The article really starts to get interesting when Oberoi picks apart a Men's Wearhouse ad and website to tell us how storytelling, memory (short-term, long-term, implicit, episodic, etc.), and learning (attention, encoding, storage, retrieval) all works together to increase sales. I really like the memory map he shares!


So if you want more leads and sales from your website, dig in here because there is very useful information. Does the article provide all the answers? Probably not. But it's a terrific good start and I think it will help everyone a lot!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The latest on how to write an awesome About Me page that tells your story

The latest on how to write an awesome About Me page that tells your story | Just Story It! Biz Storytelling | Scoop.it
Struggling to write your About Me page? Find out how to write a killer about page and the secret ingredients (& inspiration) every blogger should know.

Via Alessandro Rea
Karen Dietz's insight:

I love the practical tips provided here, along with action steps to take. This post by Rachel McDonald takes the mystery out of writing your About Page. Not only is there great advice here, but she also shares examples of well crafted pages. Yeah!


Personal branding is hard. Rachel's post helps make it easier. OK -- time to follow Rachel's advice and do my own upgrade!


And thanks to fellow curation Allesandro Rae for finding and posting this piece!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Paul Dixon's curator insight, February 5, 2014 12:09 PM

Every blogger should have an About Me page that stands out from others, engages their audience and encourages the reader to come back to their blog over and over again. Here, in this article, you get all the clues you need, including a template, to write an intriguing and captavating About Me page.

Travel 2 the Caribbean's curator insight, February 6, 2014 2:48 AM

Wow! Very insightful info

Sestyle's curator insight, February 6, 2014 4:29 AM

There’s no cookie-cutter blueprint to ensure success. All you can do is align with what feels good and right to you, because when it’s authentic and shows your inner light ablaze, your people will love it.

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Slideshows are "native digital storytelling"?? Here's what I think of that!

Slideshows are "native digital storytelling"?? Here's what I think of that! | Just Story It! Biz Storytelling | Scoop.it
Last Friday, Business Insider’s Nicholas Carlson published a 75-page slideshow about his recent business class flight from New York to Beijing. The slideshow, which consists entirely of blurry phot...
Karen Dietz's insight:

Well, who knew this kind of storytelling was going on??!! This fascinating article blasts a hole right through journalist Henry Blodget's 'native digital storytelling', calling a spade a spade.


What's 'native digital storytelling"? From what I can tell, it's when people craft home-made digital stories to share. Blodget takes it to the extreme however. He takes photos of his very mundane airplane ride overseas, makes a slide show of them, and posts them on the web, calling it his digital story. Riveting stuff. The story escapes me. As it escapes the author of this article, Hamish McKenzie.


And this is not the first time Blodget has done it. Another 'story' was a tour of his AirBnB rental in NYC ala "Here's the bathroom; small." For whatever reason, that 'story' got 270,000 views. 


But here is what McKenzie exposes: Blodget's 'native digital story' was slapped on a web site and each slide was a different web page. That's 75 slides/75 web pages to click through. Sounds annoying.


Yet as McKenzie says, this is not about 'telling stories differently' by publishing in this way. It is all about page views and commercialization. He lists other examples of rich digital storytelling that does not 'treat readers as mere click meat'. As the author says, "These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions." 


Well, if the story was actually a good story, the commercialization of it might not be a point. But this feels like a rip off.


So beware! If you are one of those folks who likes to consume digital stories displayed like this, ask yourself if serving yourself up as click meat is OK when the 'story' is so poor. 


And if you are considering this for your business, you might want to rethink it. Offering up crappy stories just for page views will eventually drive customers away.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Brad Tollefson's curator insight, December 1, 2013 4:02 PM

These slideshows are not wondrous experiments carried out in the name of pleasing readers and advancing the cause of native digital storytelling. They are economic decisions through which Business Insider is attempting to inflate its pageviews and create ever more excuses for the generation of ad impressions...When is a slide an innovation, and when is it merely the box that Disneyland came in?

Karen Dietz's comment, December 2, 2013 2:02 PM
Very good points Brad!
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Type Your Own Animated Movie/Biz Story w/ This Crazy Software

Type Your Own Animated Movie/Biz Story w/ This Crazy Software | Just Story It! Biz Storytelling | Scoop.it
Inside this playful screenwriting software may hide the future of filmmaking: You simply write what you want to see and that vision plays on screen.
Karen Dietz's insight:

I haven't tried this out yet (itching to do so!) but this looks free app like a ton of fun and a unique way to share a business story.


Depending on your business, this may or may not work for you. On the other hand, it could be a pretty wild experience!


This week's theme seems to be about technology tools for interactive or more engaging business storytelling. These apps are terrific for web applications.


So go have fun and let me know if this app works for you.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Jose Nevarez's comment, November 14, 2013 1:17 PM
Looks great for creating "living" storyboards. I will give a try for a proyect I'm working on and let you know.
Karen Dietz's comment, November 14, 2013 2:51 PM
Many thanks Jose! I look forward to hearing your thoughts. I received a report from a colleague on LinkedIn that it's a big program to download.
Ellen Belluomini's curator insight, November 17, 2013 10:33 AM

Think about the possibilites with social work education!

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How Engaging Storytelling Can Improve Your Website

How Engaging Storytelling Can Improve Your Website | Just Story It! Biz Storytelling | Scoop.it
Editor's note: the following is a guest post by Jenny Li, who spent this past summer with us as an intern. She is finishing up her senior year of high school,

Via Hans Heesterbeek
Karen Dietz's insight:

Many thanks to fellow curator Hans Heesterbeek for finding and sharing this post!


We need more articles like this that help to show us the way in using stories and storytelling techniques in web design. I like this article because of the case it makes for working with stories in web design, and the tips it provides. The author, Jenny Li, makes valuable sense and says more than folks twice her age :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, September 7, 2013 11:27 AM
I'm right with you Ron. And Carol, yes I loved that this article was written by an Intern. It's great modeling for all of us as you point out.
Peter Stewart's curator insight, September 7, 2013 6:05 PM
(null)
Matthias Accadia's curator insight, December 12, 2013 5:33 AM

Trop de données, tuent la donnée. Parce que nous n'avons pas le temps de tout lire ni de tout retenir. Le data storytelling ou datachart, une solution en vogue et efficace ?

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10 E-Commerce Storytelling Tips for Conversions!

10 E-Commerce Storytelling Tips for Conversions! | Just Story It! Biz Storytelling | Scoop.it
If storytelling is the new SEO then how do you tell stories on a e-commerce website? Here are 10 E-Commerce Storytelling Tips with examples and how to tips.
Karen Dietz's insight:

Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers.


The 'Be Quiet' tip makes me smile.  And his examples of 'About' pages are classics.


So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade.


This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it 

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Mike Ellsworth's curator insight, May 24, 2013 10:54 PM

reScooping Karen Dietz's Scoop of my buddy, Marty Smith's post: 

Karen Dietz's insight:Ha ha -- I love these 10 story tips for effective e-commerce! They hold true for any website, but if you've got an e-commerce site, the author Martin (Marty) Smith makes the link between storytelling and conversion to buyers. The 'Be Quiet' tip makes me smile. And his examples of 'About' pages are classics. So do yourself a favor and check out Smith's 10 tips. You can see how well you are doing, plan the tweaks you need to do, or decide on a major upgrade. This review was written by Karen Dietz for her curated content on business stoytelling at www.scoop.it/t/just-story-it
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Storied Websites: How Eric Ries and Tim Ferriss tell stories on the web

Storied Websites: How Eric Ries and Tim Ferriss tell stories on the web | Just Story It! Biz Storytelling | Scoop.it
If you want to highlight a product, build a landing page. If you're an internet marketing guru, make a squeeze page. But if you want to start on online movement -- and maybe sell a few books, speak...
Karen Dietz's insight:

Now here is a new and revolutionary way to actually design a website that is a story, and tells a story.


Wow -- how great! As author John Koetsier says, Eric Ries of The Lean Startup and author Tim Ferris of The 4-Hour Body have figured out how to do this. The article explains the new way to design websites, and gives examples so you can see the difference.


This is not about taking a website and adding stories to it. That's old school -- taking a structure and trying to fit stories into it. This is about changing the website structure so the entire design matches storytelling.


Go read the article to get the full explaination and the examples. It is really cutting edge. Hmmmm -- this is making me rethink my website once again!


What do you think?


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Website Storytelling: 3 Essential Stories You Need to Attract Customers

Website Storytelling: 3 Essential Stories You Need to Attract Customers | Just Story It! Biz Storytelling | Scoop.it

Sell your product or service using the most personal story you've got.

Karen Dietz's insight:

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Bobby Dillard's curator insight, March 28, 8:01 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Constance Jones Collier's curator insight, March 28, 8:37 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

SENAME Interactive's curator insight, March 28, 11:57 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Importance of Longform Storytelling for Your Blogs

The Importance of Longform Storytelling for Your Blogs | Just Story It! Biz Storytelling | Scoop.it

In recent months a debate has been brewing around whether shortform or longform content is winning the race for people’s attention. No doubt there are merits to both sides, but there seems to be some confusion abound the subject. 


For clarity, longform means articles, white papers and e-books of 2,000 words or more, while shortform refers to content of 500 to 1,000 words.


Is there really a difference in their overall performances? Science suggests there is.


What the Studies Are Suggesting


Many of today’s Internet marketers swear by shortform content, citing a number of independent studies that indicate audience attention spans are falling and as much as 32 percent of users will begin abandoning websites in as little as five seconds if they are slow to load. 


This doesn’t speak to the effectiveness of the format in reaching its audience in terms of visibility and findability through search. This is one of the most important advantages that longform content has over its counterpart....


Via Jeff Domansky
Karen Dietz's insight:

Recent studies in the past few weeks are saying that our attention spans are now shorter than a goldfish's. Yikes! It appears we are too stressed and distracted to pay much attention to anything.


But hold your horses -- don't buy into the hype. Turns out long form content (longer stories) are outperforming short posts by a mile.


This is an easy-to-read post that covers other research showing how necessary -- and results producing -- long form content is.


Bottom line: you need a mix of both.  Read the article to find out more. And thanks to fellow curator Jeff Domansky @Jeff Domansky@thePRcoach for finding and sharing this.

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Comunicologos.com's curator insight, July 19, 2015 11:04 AM

Contenidos Web

Karen Dietz's comment, July 20, 2015 3:30 PM
Great find Jeff! Thanks for this.
Thorsten Strauss's curator insight, September 24, 2015 7:54 AM

best practice: content length on web site. Long form is important because people get lazy in searching. That is why google prefers sources that give comprehensive answers and leave readers satisfied. 

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Aligning Your Stories With Your Customer's Stories

Aligning Your Stories With Your Customer's Stories | Just Story It! Biz Storytelling | Scoop.it
“We didn’t even know we were making such big mistakes with our visual imaging and the words we used on our website,” says Travis Timmons. “It probably cost us a lot.”
Karen Dietz's insight:

This is a great lesson for us all -- business is doomed if the story in our client's heads does not match the one we are telling. The company in this post, Fitness Matters, figured that out the hard way.


They asked current clients a lot of questions about why they liked the gym (oh, imagine how richer and deeper the material would have been if they'd asked for stories!), and realized their website and other marketing did not match. Particularly visually.


It was time for a re-do and now the stories they tell match the stories in their customer's heads. 


So how's your business doing? Are your visuals and stories connecting with customers? Read the article for the process they used to make the marketing switch.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Art Jones's curator insight, July 7, 2015 9:57 AM

Be sure your telling your brand story using words and images that resonate with your ideal prospects and customers.

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Storytelling and Interaction: Engage Your Website Visitors w/ These Examples

Storytelling and Interaction: Engage Your Website Visitors w/ These Examples | Just Story It! Biz Storytelling | Scoop.it

“How to engage visitors? It is an age-old question that worries all website owners. Regardless of the type of project, sphere of work and target audience, all we want is to win over as”

Karen Dietz's insight:

Want a better website? Then design for storytelling. That's the point of this post.


What I think is really great in this article are all the fabulous examples of websites from around the globe that have designed their website as a story. Doing so is tricky, so having examples to look at is key. And there are a lot here to investigate.


Dig into these websites and look to see how you can beef yours up with better storytelling design.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Employee Testimonials? Ways To Stop Being Forgettable

Employee Testimonials? Ways To Stop Being Forgettable | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

My colleague David Lee sent his recent blog post and once again we are presented with another terrific application for business storytelling -- employee testimonials.


The problem with most employee testimonials however is that they suck. Yet if you follow David's advice they won't.


As David says, having an employee tell a story is much more powerful than heartfelt platitudes. And David gives us an example so we can experience what he means and really get it.


BTW -- this same principle goes for customer testimonials. So there are actually two applications for you in this post. Next time you go after an employee or customer testimonial, read this article again before you get started.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling

Telling a Better Story: Reinventing The Corporate "About" Page w/ Visual Storytelling | Just Story It! Biz Storytelling | Scoop.it
Pics of golden retrievers, jars of peanut butter, and someone's kids create a more human corporate identity.
Karen Dietz's insight:

I'm still on the road yet when I found this gem, I couldn't wait to share it with you. Talk about a mash-up between visual storytelling and corporate "About" pages! Here's your opportunity to get away from those boring corporate bios.


Check out these "About" pieces and start thinking about how you can tell your story differently. Have fun creating them and posting them on your website!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's comment, May 3, 2014 5:36 PM
A modern concept of "about",
Art Jones's curator insight, May 4, 2014 11:22 AM

Be Visual

Don't be Boring

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12 Tips to Storify Your Annual Report From Warby Parker

12 Tips to Storify Your Annual Report From Warby Parker | Just Story It! Biz Storytelling | Scoop.it
Eyewear startup Warby Parker just released its 2013 Annual Report, a perfect example of how important tone is in creating great visual content. Here are 12 important lessons all brands can learn from Warby Parker’s approach to creating great content.
Karen Dietz's insight:

Corporate annual reports are fabulous opportunities for companies to tell their story. But they are often boring, no matter how gorgeous their lay outs are. Why so boring? Because they are usually filled with formal corporate speak about the year's milestones and paragraphs about the numbers.


That information is important, yet as Warby Parker shows us, there are fresh ways to make these points that is more narrative based. And makes a much more impact.


There are 12 'lessons' or tips here for how to take corporate information and make it more visual. And how to take formal corporate speak and shift it to talking more about your people.


Use these tips for any kind of business communication other than annual reports:

  1. Websites
  2. Marketing material
  3. Sales material


All of the ideas presented here are great ways to 'storify' business communication. 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Episode #13 – “Every guitar has a story.” Turning websites into stories for impact

Episode #13 – “Every guitar has a story.” Turning websites into stories for impact | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz's insight:

Here is episode #13 from story guru Annette Simmons. Here she interviews Ian Rhodes who takes blah websites and integrates compelling stories into them. The result? Fabulous websites that build authority and unique personal branding for clients. Yeah!


Ian's got a fascinating background that includes guitars. This taught him the power of storytelling in both B2C and B2B commerce.


Don't miss the insights Ian shares! It's also a great example of how quirky backgrounds can lead to terrific success.


This interview is also available on iTunes. Subscribe to The Story Factor Podcast.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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David Hain's curator insight, January 22, 2014 9:14 AM

Karen Dietz:

"Here is episode #13 from story guru Annette Simmons. Here she interviews Ian Rhodes who takes blah websites and integrates compelling stories into them. The result? Fabulous websites that build authority and unique personal branding for clients. Yeah!"

malek's curator insight, January 22, 2014 11:01 AM

Let's not forget songs were made to tell a story (Barry Manilow is my favorite). Alas, not any more

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Does Your Bio Suck? Fix it! Podcast with Michael Margolis

In this short podcast Annette Simmons and Michael Margolis discuss how multiple bios create a fractured identity that not only confuses our customers and colleagues but keeps us confused as well.
Karen Dietz's insight:

Hey folks -- here's another terrific podcast from story work colleague Michael Margolis. The topic is creating a storied bio and how to make sure yours isn't a 'fractured' story.


Michael is being interviewed by fellow story work colleague Annette Simmons, who is awesome. What a powerful duo!


Enjoy the podcast and here's to creating more effective bios that bring in more business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Courtney Jones's comment, November 20, 2013 3:04 PM
Thanks Karen! great info. I've been working on combining 30yrs of experience into one brand and experiencing the "fractured bio" myself. ;>
Karen Dietz's comment, November 20, 2013 8:18 PM
Wonderful Courtney! What a project and more people need to do this. Hope the podcast helps :)
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Stories - Why They Are So Important NOW in Biz

Stories - Why They Are So Important NOW in Biz | Just Story It! Biz Storytelling | Scoop.it

Your website must begin by sharing stories. Almost immediately your marketing should emphasize User Generated Content (UGC). You share your stories to create TRUST. When your customers share their stories trust is assured.

Karen Dietz's insight:

Marty Smith is a fabulous Marketer (online and offline) and I regularly follow his Scoop.it pages http://www.scoop.it/u/martin-marty-smith


He just wrote this blog post about why stories matter so much now in business -- which I think is fabulous. 


I particularly appreciate his points like:

  • No one speaks first, so conversations must be present and robust.
  • Speaking in stories creates more vulnerability than "marketing speak".
  • Being vulnerable creates trust and a quid pro quo. 


Marty also has some terrific insights on how Google is taking stories into account in its rankings of businesses. 


Truly story is becoming a core competence in business life. And many thanks for the shout-out in the article Marty!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Karen Dietz's comment, September 22, 2013 10:39 AM
Harish, what are your experiences with C2 builder? Do you use it?
Hans Duchardt's comment, October 1, 2013 11:02 AM
At my host I create an invitation page to invite visitors to write their own impressions/experience for a certain topic (mainly places in my hometown, a travel destination) and these "comments" of a minimum of 250-300 words plus pictures create a brand new page on MY site and adds quite some value. Content2 is something which should become soon main stream. It's catching on.
Karen Dietz's comment, October 3, 2013 8:21 AM
Many thanks for the additional information Hans! I look forward to checking out C2 builder.
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5 Tips for Creating Content That's Educational—and Unforgettable

5 Tips for Creating Content That's Educational—and Unforgettable | Just Story It! Biz Storytelling | Scoop.it
As a content marketer, it would be a good thing if your audience thought of you as a favorite teacher, right? So take a lesson from a couple of students in the know about what makes an ace educator...
Karen Dietz's insight:

What a great post to help our business storytelling!


In this context, it is all about sharing stories via the content you are creating for websites, blog posts, articles, e-books, etc.


I really like several of the more creative ideas. Think of these 5 tips as ways to frame or present your stories. Like"letting people get their hands dirty", or "encourage field trips". What??!! you say.


Yep -- read the article for these great tips. You'll be glad you did. And I bet you create some unforgettable content!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Audrey's curator insight, August 8, 2013 12:28 PM

How about the flipped classroom.  Give the students general questions they can prepare in relation to the specific topic with instructions on where to find the information e.g.  Youtube, certain websites, the teacher's own flickr presentations.  The classroom then becomes a discussion forum where students can show their knowledge and understanding. 

 

Karen Dietz's comment, August 8, 2013 2:48 PM
Love that idea Audrey!
Guillermo Pérez's curator insight, August 8, 2013 9:56 PM

El contenido como referente y como pretexto para convivir, disfrutar y aprender.

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Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost

Once Upon A Rock Star... Story Tips From Jimi Henrix' Ghost | Just Story It! Biz Storytelling | Scoop.it
Done right, sharing information through stories makes a message sing like NOTHING else can do. I stumbled across Mark Hermann's Rock and Roll Zen blog.
Karen Dietz's insight:

What a terrific interview with musican/storyteller/blogger Mark Hermann about business storytelling.


I like his advice for website 'about' pages, his tip for going for more empathy to connect with audiences, and all of the stories he shares about his work and storytelling.


And he has terrific tips for different ways to craft stories to engage readers.


Kick back, relax, and enjoy reading this post with all the insights shared here.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Jasmin Rez's curator insight, April 30, 2013 5:37 PM

via @kdietz

Alison D. Gilbert's curator insight, May 2, 2013 4:15 PM

A picture is worth a thousand words.

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