Just Story It! Bi...
Follow
Find tag "vision"
174.6K views | +78 today
Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

One Person's Story Power: The Arithmetic of Compassion

One Person's Story Power: The Arithmetic of Compassion | Just Story It! Biz Storytelling | Scoop.it
Why do we struggle to sympathize with large numbers of victims?
Karen Dietz's insight:

Here's a great article from the New York Times by Paul and Scott Slovic that has implications for both business and nonprofit storytelling.


The article talks about the latest research on compassion fatigue and why a story about the plight of a single person works. It's fascinating stuff. 


For nonprofits, the implications are clear as the article points out. This applies to both advocacy and fundraising.


For businesses, this means that if you want to enroll people in your vision or social cause, it happens with one individual's story at a time. There are no shortcuts here.


This is a short, but powerful piece. If you want your stories to motivate others, if you want your stories to change the world, read this now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Stories and change -- the good, the bad

Stories and change -- the good, the bad | Just Story It! Biz Storytelling | Scoop.it
We’ve just been listening to a talk on BBC Radio 4 by Philippa Perry about why stories are so powerful. Philippa’s background is in psychotherapy, and she talks about the subject in terms of the...
Karen Dietz's insight:

Here is a thoughtful post from Sparknow on a part of storytelling we seldom dwell on -- if we are not used to hearing a certain story we may not be able to take it in.


Hmmmmm. The article shares a great example of how this happens. The author then goes on to point out that businesses can be just like that too.


Ah hah -- maybe this is another clue as to why organizational change efforts fail so miserably. People can't hear the new story; they can't take it in.


There are fascinating insights here that I am definitely incorporating into my work.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Why Any Leader Should Embrace Story Listening Before Storytelling

Why Any Leader Should Embrace Story Listening Before Storytelling | Just Story It! Biz Storytelling | Scoop.it
“What I’ve seen is a leader doesn’t start with storytelling, they start with story listening.” -John Maeda, Design Partner, KPCB During the past two years, B2C as well as B2B marketing leader…
Karen Dietz's insight:

Article Link: http://bit.ly/1yFRJRQ 


B2B companies must engage in storytelling to enhance their growth, says author Tony Zambito. That's not new news to us -- and in fact, applies to all businesses.


But what I particularly like about this article is how Zambito focuses on developing the skill of story listening in order to make that B2B growth happen. And Zambito should know -- he's an expert in creating buyer personas -- a critical storytelling step for marketers.


The author shares a video from John Maeda who does a fabulous job talking about how story listening always comes first for leaders -- of any kind, in any industry -- and then links this practice with design thinking, human-centered marketing, empathy, and vision.


Since 2001 I've been training my leadership clients first in story listening and it's made all the difference. I love how Maeda has put it all together in such a succinct and engaging way.


Enjoy this article along with the video. The author did a great job putting together the material. You'll be glad you watched it and gathered the wisdom from this post!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Zeb WATURUOCHA, PhD's curator insight, October 31, 2014 1:00 AM

It is true that if you don't listen to me, I will not listen to you though I might pretend to be listening because you are my boss.

Raymond Godding's curator insight, October 31, 2014 4:01 PM

Leiders die beweging tot stand willen brengen, beginnen met luisteren voordat ze gaan vertellen. 

Scooped by Karen Dietz
Scoop.it!

The Role of Storytelling: What Leadership Looks Like In 20 Years

The Role of Storytelling: What Leadership Looks Like In 20 Years | Just Story It! Biz Storytelling | Scoop.it
Let’s face it, most of us are addicted technology futurists. Who doesn’t enjoy speculating about what technology marvels will be commonplace in the coming decades? Will it be 3D printing? Artificial intelligence? “Singularity”? All are buzzwords of the emerging technology future. But what about leadership? If we don’t get leadership right, [...]
Karen Dietz's insight:

Here is another article on leadership that will help us chart our future and create it well.


Heaven knows, just looking at the news headlines these days reminds us how critical leadership is. And I'm not just talking at the political level. Nor am I talking about leadership at the big corporate level. I'm talking about leadership at YOUR level -- no matter where you are in your career or professional life. We are all required to be leaders today in some way, shape or form, whether we work alone or with others.


So what skills do we need to cultivate now to be awesome in the next 20? This article covers them.


Out of the 6 discussed, 4 are related to storytelling:

  1. Questions Not Answers. Effective business storytelling is NOT about 'telling'. It's about evoking stories from others and listening. Then sharing a story in return. That's the exact opposite of what is usually taught however. In order to really leverage story as a leader, it's all about mastering the Art Of The Question. Knowing the right kinds of questions to ask when is one of the secrets to the universe. No kidding. You 'gotta master this one.
  2. Employee Pull. Story is a pull technology, not a push technology. Stories pull people into your world. If you are still relating to storytelling as a push technology -- let me tell you a story so I can push my message to you -- cut it out. Pivot and work with stories as a pull technology so you are working with modern 21st Century skills.
  3. Customer Pull. Ditto #2
  4. Purpose. Got a purpose for your company that creates a positive impact on the planet? In order for Purpose to come alive, to capture the hearts/minds of people, story is your #1 vehicle for getting the job done. Get this under your belt today so you are propelled past others who are late to the game.


There are 2 other skills the author talks about in this post. For me they are long on concepts and short on examples or how-to. But they are good signposts to keep on the radar screen and find more articles research on.


OK -- I'm off to client meetings. While I'm gone doing my story thing, read the insights from this article (of which there are many) so you can start preparing today for your leadership of tomorrow.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Jerry Busone's curator insight, August 28, 2014 8:07 AM

Good spin and interesting 

Just Story It Newsletter

Sign up for my rather infrequent newsletter