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Get Funny! Biz Storytelling With Humor To Boost Shares, ROI

Get Funny! Biz Storytelling With Humor To Boost Shares, ROI | Just Story It Biz Storytelling | Scoop.it
Authors galore keep suggesting that adding humor to business stories is a big win. People love it.
Karen Dietz's insight:

I recently wrote this blog post for Curatti.com and thought to share it with you all too. I took the best storytelling + humor articles I could find to create a handy reference guide for you.


I love bringing humor into my articles and curation -- but it can be tricky at times. So how do you use it well? Even more important, how do you use it well so you get more shares and boost your ROI? The articles I chat about here have great tips for all these points.


I've reviewed each article, and provide the links. Hope you have fun with these.


Get happy. Get funny. Bring a smile to someone's face today in whatever you share :))


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 



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6 Things Making Stories Go Viral--Will they Amaze or Infuriate You?

6 Things Making Stories Go Viral--Will they Amaze or Infuriate You? | Just Story It Biz Storytelling | Scoop.it

"When Jonah Berger was a graduate student at Stanford, in the early aughts, he would make a habit of reading page A2 of the Wall Street Journal, which included a list of the five most-read and the five most-shared articles of the day. “I’d go down to the library and surreptitiously cut out that page,” he recalls. “I noticed that what was read and what was shared was often different, and I wondered why that would be.” What was it about a piece of content—an article, a picture, a video—that took it from simply interesting to interesting and shareable? What pushes someone not only to read a story but to pass it on?"


Via Gregg Morris
Karen Dietz's insight:
Gregg Morris's insight:

I am neither amazed nor infuriated. :) That said, it's still an interesting read.


From KD: What Gregg said :))


Thanks Gregg for this post. I agree with you -- it's very interesting and does bring into one place some of the information that is scattered out there in various articles. I hope my readers enjoy it too, and get value from it.

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APIntd's curator insight, March 10, 1:42 PM

Une (petite) leçon à garder en tête pour la diffusion d'information

Jody MacPherson's curator insight, March 10, 2:36 PM

I think this sums up social media quite nicely:

"The irony, of course, is that the more data we mine, and the closer we come to determining a precise calculus of sharing, the less likely it will be for what we know to remain true. "


Welcome to reality. 

Atul's curator insight, March 27, 3:54 AM

Good Read

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Emotions Making Marketing (and Stories) Go Viral

Emotions Making Marketing (and Stories) Go Viral | Just Story It Biz Storytelling | Scoop.it
Heat maps of viral content show what compels us to share.
Karen Dietz's insight:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?


This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating.


And here's what I know about storytelling and how this relates: sure, stories can arouse fear, ire, anger, indignation, etc. But ultimately those feelings need to be resolved in some way and transformed to another emotion where people feel empowered to take action.


So fear and anger can still be present ("I'm so angry about how I'm being treated!") but also connected to hope so that by taking some action, change can happen ("So I'm going to sign this petition." or "So I'm going to purchase this product.").


I know, this is tricky and imperfect. And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.


Storytelling isn't the only way to engage emotions, and you may think of many other ways to emotionally engage customers and prospects. I hope this article gives you lots of ideas.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it 

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Helen Teague's comment, November 1, 2013 5:59 PM
Thank you for your detailed insight...I appreciate your opinion!
Helen Teague's curator insight, November 1, 2013 6:02 PM

Post authors Kelsey Libert and Kristin Tynski, 10-24-13 discuss viral coefficients which are the total number of new viewers generated by one existing viewer.
Interesting Stats: 5.3 trillion display ads shown online yearly, 400 million tweets sent daily, 144,000 hours of YouTube video uploaded daily, and 4.75 billion pieces of content shared on Facebook daily

Karen Dietz's writes in her curated review:

Connecting with people emotionally is the bedrock of effective storytelling. But what emotions produce results? Fear? Anger? Joy? Hope?

 

This article lays out the emotions that when activated, can result in viral sharing. The research is fascinating...And this article helps us sort through what to do. Good examples and tips are shared, along with the results companies have experienced.

Karen Dietz's comment, November 2, 2013 11:37 AM
Thank you David, Liz, Denyse, Whitequest, and Helen for your comments!
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Going Viral--The Science of Sharing Biz Stories

Going Viral--The Science of Sharing Biz Stories | Just Story It Biz Storytelling | Scoop.it

Jonah Berger, Wharton School professor and author of Contagious: Why Things Catch On.

Karen Dietz's insight:

This is a 14 minute podcast with author Johah Berger who recently wrote Contagious: Why Things Catch On.


You will definitely want to listen to this quick piece because it is chock full of critical information about creating content that is shared. Berger talks about the science behind why people share content and stories. Knowing this information will give you much more understanding and control as you are creating content and hoping it is shared a lot -- or could possibly go viral.


Berger talks about how certain types of both positive and negative emotions facilitate sharing. And that not all negative emotions are bad in this case. And also how to think about controversy, because there are benefits to controversy if handled well. Certain emotions and controversy can move people to action, which is the point to sharing our business stories.


There is lots of other great material Berger shares. May you be able to use his insights well to help you in your business!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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Mirjana Podvorac's curator insight, June 4, 2013 3:17 AM

From Harvard Business Blog.

Renee Baribeau's curator insight, June 4, 2013 10:56 AM

Going viral is an art and also a guessing game.

Jose Nevarez's comment, June 27, 2013 7:29 AM
Thanks Karen, I just purchased the book because of your insight.
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Make your idea stick

Short explanation of Chip & Dan Heath's brilliant book 'Made to Stick' - Why some ideas take hold and others come unstuck. With the funny and sticky example by

Via Baiba Svenca
Karen Dietz's insight:

Latest update 06/23/13: the video which is the focus of this SlideShare -- "Dumb Ways to Die" -- has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)


I rescooped this from fellow curator Baiba Svenca even though I have curated the original video before. 


I did so because in this SlideShare presentation, it examines WHY this funny video -- Dumb Ways To Die -- really sticks. It's based on the Heath brother's book "Made To Stick."


The presentation was put together by Orsolya Nemes in Budapest, Hungry, who is a consultant / trainer.


It's a fabulous primer about how to craft your stories (and other material) so people remember it and repeat it via word-of-mouth marketing. The video is less a story, but it embodies many devices we use in storytelling to make our work memorable and repeatable. You will want to take note of these elements.


That's a good thing! So have fun watching the video (it is one of my favorites) and go through the slide presentation to understand why it works so well.


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Denyse Drummond-Dunn's curator insight, March 20, 2013 5:25 AM
Great, if a bit long video included, but presentation is definitely worth a read.
Peter Sampson's curator insight, April 28, 2013 3:35 PM

Simple, Unexpected, Concrete, Credible, Emotional, Stories

Lucy Beaton's curator insight, May 26, 2013 1:03 AM

It's all about creating Simple, Unexpected, Concrete, Credible, Emotional, Stories.

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Want Your Story To Go Viral? Most Popular and Surprising Headline Words

Want Your Story To Go Viral? Most Popular and Surprising Headline Words | Just Story It Biz Storytelling | Scoop.it
There is no one way to create viral content, but with a bit of research, we can get a glimpse of how to write a great headline and what words to choose.
Karen Dietz's insight:

I curated this article because when we are creating and sharing our stories/content online, any help we can get to spread our ideas is welcome.


This article is all about the most popular words used in headlines that have gone viral -- and they are not what you might think. Good to know!


In the online world, crafting fabulous headlines for your stories is critically important. It's how you grab readers to want to know more.


So here is a incredibly helpful guide based on the latest research. Enjoy learning about these and turning your OK headlines into dynamite ones!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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José Antônio Carlos - O Professor Pepe's curator insight, April 16, 5:18 AM

Boas manchetes não garantem boas histórias, mas ajudam muito a localizá-las.

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Social Sharing, How to Inspire Fans to Share Your Stories

Social Sharing, How to Inspire Fans to Share Your Stories | Just Story It Biz Storytelling | Scoop.it
Social Media Marketing Podcast 59, in this episode Simon Mainwaring shares the importance of tapping into the power of your fans to share your story.
Karen Dietz's insight:

It must be the day for podcasts! Here another great one focused on what you need to do to have the business stories you are telling be widely shared.


What I love about the podcast by social media author Simon Mainwaring is he specifically tells you how to re-orient/reposition yourself so your stories get shared. He also chats about the kinds of stories you need to be telling, and the role of employees in getting your stories shared.


This episode is chock full of good stuff and examples. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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malek's curator insight, November 20, 2013 1:12 PM

Going for the jackpot: fans deal your story..very clever

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3 Keys To Massive Social Sharing Of Your Stories

3 Keys To Massive Social Sharing Of Your Stories | Just Story It Biz Storytelling | Scoop.it
Content is the foundation of smart online marketing, but social media sharing of that content is the catalyst to success.
Karen Dietz's insight:

Here is a very quick article making 3 powerful points that all relate to storytelling:

  1. Write compelling headlines
  2. Make sure your stories have emotional impact
  3. Make sure your stories differentiate you from your competitors


More easily said than done -- but the examples here will show you how.


If you can satisfy these 3 pieces, it will also help you figure out what you stand for. And there are 3 questions to help you sort that out that are included in this article as well.


Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling atwww.scoop.it/t/just-story-it

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Janet Vasil's curator insight, June 26, 2013 4:44 AM

Tell your story more effectively by remembering these essentials

Ujima Magazine's comment, June 26, 2013 12:53 PM
Since I am new to this, I find these tips to be very useful.
Karen Dietz's comment, June 26, 2013 1:35 PM
Welcome Ujima and i hope you find many more articles here to help you!
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Why Do Some Ideas Spread? Think Stories. The Latest From Stanford.

Why Do Some Ideas Spread? Think Stories. The Latest From Stanford. | Just Story It Biz Storytelling | Scoop.it
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.


And guess what -- storytelling and/or story triggers play a key role. 


This post, written by Marina Krakovsky, talks about the new book by Jonah Berger called Contagious: Why Things Catch On.


Berger points out that Malcolm Gladwell in his book the Tipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.


But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


I love the point he makes about stories and emotions. Just because your story contains emotions does not mean it will get passed on.  "We'll remember the story because it's sad," Berger explains, "but we’re not going to share it."


Will reading Berger's book and applying his STEPPS make you rich and famous? Maybe not. As he says, "But will applying them make it more likely that 10 people will hear about it rather than 9, or that your sales will increase by 20 or 40%? Certainly.”


There's a lot more to this article, so go read it.


Thank you Marina for writing such a great review. And I look forward to reading Berger's book.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Mike Ellsworth's curator insight, April 3, 2013 8:05 AM
Karen Dietz's insight:

What a great article! It is really focused on 6 steps that create the conditions for your ideas to spread.

 

And guess what -- storytelling and/or story triggersplay a key role. 

 

Berger points out that Malcolm Gladwell in his book theTipping Point is only half right; and that Chip Heath, author of Made To Stick really is only focusing on memorability. Both authors make incredibly valuable points and share valid insights.

 

But Berger focuses on what makes messages get passed along to others. His 6 elements are STEPPS: Social currency, Triggers, Emotion, Public, Practical value, and Stories.


ME insight:Another great find from Karen. If you're interested in viralocity, give this a read.
Karen Dietz's comment, April 21, 2013 10:47 AM
Thanks for the shout-out Mike!
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Dumb ways to die: A brilliant way to deliver a message - LeadingCompany

Dumb ways to die: A brilliant way to deliver a message - LeadingCompany | Just Story It Biz Storytelling | Scoop.it
Dumb ways to die: A brilliant way to deliver a messageLeadingCompanyGabrielle Dolan is a global thought leader in business storytelling and an expert in making good presenters inspiring.
Karen Dietz's insight:

Latest update 06/23/13: the video has been viewed over 50 million times, and has just received Grand Prix honors at Cannes! So pay attention here :)

LOL -- I am laughing and now have today's ear worm to deal with from the song on this video!


What an ingenious 3 minute video. Here's the link: http://www.youtube.com/watch?v=-9S267XXvuo


Now the point I really like that Gabrielle Dolan, the author of this blog post makes, is this: the transporation authority spent the bulk of the time in this video building an emotional connection to the audience before it ever delivers its message. 


And that is exactly what we should be doing with our biz storytelling, as Dolin also says. I agree.


While the video isn't a story, it does contain a great lesson for us all as we continue to hone our storytelling skills.


Enjoy the video!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Enid Baines's curator insight, December 12, 2012 4:31 AM

Clever marketing, catchy tune.

Enid Baines's curator insight, January 13, 2013 2:23 PM

Clever video. Now if I could just get rid of the ear worm. Here's the link to the video:

http://www.youtube.com/watch?v=IJNR2EpS0jw