Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Client Storytelling And It's Evolution 

Client Storytelling And It's Evolution  | Just Story It! Biz Storytelling | Scoop.it
When you need to involve and enthuse clients with the projects you are working on together, video can be a far more effective presentation tool than the trusty PDF or PowerPoint. Made by Many's Alex Harding shares how they use video to tell product stories
Karen Dietz's insight:

Original Link: https://www.creativereview.co.uk/evolution-client-storytelling/

 

Here's a terrific piece about the power of using video to share your client/product stories. But the article has bits of wisdom to share about other critical storytelling in business issues like:

  1. Building a culture of storytellers at work
  2. Teach like you preach
  3. Praise like you should

 

It's a nice piece, and another reminder about the power of video storytelling in client presentations.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Check out her website at www.juststoryit.com

 

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REI's Compelling Storytelling of Customers: Inspirational + Long Form

REI's Compelling Storytelling of Customers: Inspirational + Long Form | Just Story It! Biz Storytelling | Scoop.it
To celebrate its customers' love of hiking and exploring the outdoors, REI launched Every Trail Connects, a series of three six- to eight-minute videos that tell emotional stories from three of America's hiking trails.
Karen Dietz's insight:

The outdoor retailer REI just launched a new campaign which shows storytelling done right. It's a fabulous expression of brand storytelling combined with sharing stories of customers where they are the heroes.

 

What is even more intriguing is the position REI took about creating these videos: they focused on long-form storytelling instead of quickie snapshots. Each video is about 5-6 minutes long, and I couldn't stop watching them.

 

As the company says, if you've got good content and compelling stories that focus on people's passion, your audience will invest more time in you as a company. In other words, they will read your long form stories, and watch your long form videos.

 

Story on REI!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Here's a New #Storytelling App: KnowMe

Here's a New #Storytelling App: KnowMe | Just Story It! Biz Storytelling | Scoop.it
Emmy Award winner Andrew Jarecki is launching his video app KnowMe today, and we can thank ... Robert Durst?
Karen Dietz's insight:

I ran across this post the other day giving the backstory and info about a new storytelling app for iOS devices. I haven't downloaded it yet onto my iPad (I have an Android phone) to check it out. I thought you should know about it anyway.


Hmmmmm -- this may be a good way to quickly capture customer "stories", tell your business stories, or record staff/vendor stories. That takes skills in evoking stories, and then story crafting, which many of you are already good at.


So go try this out and let us know if it's worthwhile!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Choose The Story You Want To Live

Music video by Michael Franti & Spearhead performing Hey Hey Hey. (P) (C) 2010 Boo Boo Wax under exclusive license to Capitol Records. All rights reserved. U...
Karen Dietz's insight:

It's Friday and time for some fun and renewal over the weekend. To get us started I've curated Michael Franti's video of his "Hey Hey Hey" song to keep us upbeat and happy.


I started my day today doing my regular round of reading, beginning with the news. I could hardly stand it -- bloodshed, violence, trickery, fraud, narcissism, hate, divisiveness, etc. I quickly stopped reading because I was just getting despondent and anxious.


As an deliberate antidote to the news, today I've been singing and dancing in the car between meetings, or at my desk, as a way to stay centered, hopeful, loving, and joyful. Here are some other things to do when the news gets you down:

  1. Give someone a hug
  2. Listen to upbeat music -- that gets you dancing and/or singing, like the video above.
  3. Surround yourself with art -- or go make some :)
  4. Unplug and be in silence for a little while
  5. Spend some time in nature or with animals
  6. Tell jokes/use humor to make you and others laugh
  7. Go for a walk or workout -- move that body! I'm heading to my kettlebell gym on Sunday


Choose the story you want to live:

  • Life is good
  • What we focus on expands, becoming our reality
  • Choose what to feed your mind. Choose wisely.


As the "Hey Hey Hey" song by Michael Franti says:

Don't give up, this song is for you
Hey, hey, hey
No matter how life is today
There's just one thing that I got to say
I won't let another moment slip away

Reminding me that everything is possible
Yeah, reminding me that nothing is impossible
You gotta live for the one that you love you know
You gotta love for the life that you live you know


Live the story you want to live, and have a wonderful weekend!

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Patricia Stitson's curator insight, December 5, 2015 5:08 PM

When I lived in NYC I had the pleasure of working with the madly talented Brandon King, owner of Truckstop Media.  He took me along to shoot b-roll one day.  The interviewee?  Mr. Franti...  He answered the hotel door in bare feet and, upon introductions, reached down and gave me the biggest warmest hug.  No one does that, at least no talent I had worked with. It really stuck in my memory... It was just before 911.

 

Some 15 years later, he just keeps bringing that big hearted love.  I have a huge amount of respect for artists who are authentic and genuine through and through.  He certainly is.  I hope I have the opportunity to share that with him one of these days when he comes back to the Belly Up... 

rodrick rajive lal's curator insight, December 8, 2015 2:12 AM

Choose the story you want to live, a song that every one should hear!

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Happy Thanksgiving 2015

Many thanks to all my clients, followers, colleagues, friends, and family for an amazing 2015. I couldn't have done it without you :)-- Created using PowToon...
Karen Dietz's insight:

I'm knocking off of work in just a few minutes to head into the kitchen to start working on our Thanksgiving feast tomorrow.


In the US, Nov. 26 is our national day of Thanksgiving, full of gratitudes, family, feasts, and football.


So here is a small token of my thanks to you -- my followers, friends, and colleagues. I've cherished all of our interactions. I'm sure my fellow curators on the site chime in with their appreciations.


Thank you so much for a fabulous year, and many more to come!


Karen Dietz

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Getting to the Human Truth: The Art of Business Storytelling w/ Annette Simmons

In this especially lively HOA, business storytellers Kathy Klotz-Guest and Annette Simmons discuss getting to the human truth - Truth with a capital T, not facts ...
Karen Dietz's insight:

Here's Kathy Klotz-Guest interviewing business storytelling maven Annette Simmons that is fabulous. I love what these 2 dynamic women are saying. Right on!


Do yourself a favor and watch this video. It's almost an hour, but well worth it. Perfect for the weekend.


Enjoy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Share Your Story: Videos made easy from a simple image

Share Your Story: Videos made easy from a simple image | Just Story It! Biz Storytelling | Scoop.it
Tawe transforms your diagrams, sketches and doodled notes into a dazzling video presentation – in seconds. Download free today.

Via Baiba Svenca
Karen Dietz's insight:

Hey, I'm all for finding great tools to simplify my life and this looks like a winner. I've got tons of simple images and if I can use this app to create a video, then I'm thrilled.


Check it out and let us all know how it works. I'll experiment with it this weekend. What fun!


Many thanks to fellow curator aiba Svenca for originally finding and sharing this.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it @kdietz

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Елена Гончарова's curator insight, November 18, 2015 1:19 PM

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transivm's curator insight, November 24, 2015 6:17 AM

añada su visión ...

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Customer Storytelling by IKEA

Customer Storytelling by IKEA | Just Story It! Biz Storytelling | Scoop.it
Learn how IKEA uses the power of video storytelling with this Content Marketing of the Year finalist – Content Marketing Institute.

Via Pantelis Chiotellis
Lianne Picot's insight:

One of my favourite story pieces of the week. What I like about this is that Ikea actually makes the customer the story. Too often we forget to involve our customers in our storytelling and it is so powerful when we do. If we can see ourselves in the story, we are more likely to engage and buy. For brands like IKEA, the customer really is the story. In the literal sense too as we have to put the darn stuff together! ;)


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Thorsten Strauss's curator insight, September 24, 2015 8:17 PM

best practice: video story telling

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Backstory: How 'Sgt. Pepper's' Album Powers Life Is Good Co.

Backstory: How 'Sgt. Pepper's' Album Powers Life Is Good Co. | Just Story It! Biz Storytelling | Scoop.it
In their new book, the founders of Life Is Good explain the innovative process behind the Beatles' transformational album.
Karen Dietz's insight:

It's Friday and time for some fun. Here the owners (Bert and John Jacobs) of the Life Is Good Company share part of their backstory.


In particular, they tell how the Beatles' album "Sgt. Pepper's Lonely Hearts Club Band" influenced them as kids, and still does today in running their business. Fascinating!


Even better at the end there's a video where Bert Jacobs shares how to blur the lines between work and play. Yes!


Have fun reading this article and watching the video. Play more and don't forget to share your own backstories :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Storytelling For Social Change: NY City Police's Powerful Twist

Storytelling For Social Change: NY City Police's Powerful Twist | Just Story It! Biz Storytelling | Scoop.it
As part of efforts to raise public awareness about the risks and dangers of owning guns, a gun control group called States United To Prevent Gun Violence
Karen Dietz's insight:

This is a very powerful video designed to spark change. It takes the lessons from the Significant Objects Project (attach a personal story to an inexpensive garage sale item and purchasers bid to buy it at a 2,000-6,000 price increase) and applies it to social change. This time it's guns.


Whatever you think about gun ownership, this is an amazing example of what happens when people are told the story behind the weapon. It's a brilliant use of storytelling and gives us ideas of other ways to link stories and objects together.


If you are in favor of gun ownership, you are going to hate this video. If you believe gun deaths are a national health crisis, you will love it.


And don't think I'm naive on this topic. I'm no stranger to guns. I grew up in the military, was around weapons all my life, and back in the day won prizes for my marksmanship. I think this video is awesome and hats off to the NY City Police for putting this together.


Thank you to colleague Mary Alice Arthur for posting the French version to Facebook and pointing it out to me.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Just Story It! Biz Storytelling | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
Karen Dietz's insight:

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


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Your "How to" Series Building Storytelling Skills

Your "How to" Series Building Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...
Karen Dietz's insight:

Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a "How-To" series where she analyzes a specific story, sharing with us what makes it great.


What a fabulous idea! And lots to learn about effective storytelling here.


There are 2  basic ways to learn storytelling:  

  1. practicing your stories with a coach or in a storytelling workshop
  2. or, watching others tell a story really well and then having a trained professional comment on what's working is one of the best ways to learn storytelling.


Thank you Annette for helping us improve our storytelling skills through method #2.


I hope everyone enjoys the stories and analysis and learns lots. Story on!

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Annette Simmons's comment, February 25, 2015 10:33 AM
My twitter is @thestoryfactor and website is www.annettesimmons.com
Karen Dietz's comment, February 25, 2015 1:26 PM
Got it Annette! The software automatically filled in the link. But now I know :)
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Analyzing Deng Adut Short Film: The Neuroscience of Storytelling

Analyzing Deng Adut Short Film: The Neuroscience of Storytelling | Just Story It! Biz Storytelling | Scoop.it
Emotion and storytelling - Not a day goes by where we don’t hear about their importance in advertising. So what can the brain tell us about these two fundamental aspects of communication?
Karen Dietz's insight:

If you are into the neuroscience of storytelling, this post is for you. Peter Pynta of Neuro Insight shares his company's research on films from Cannes 2016 and which parts of stories get encoded into long term memory.

 

In this article they analyze a fab short film of a man called Deng Adut. The film is 1min. 30 sec. long. In real time you get to see how people's brains react to the film. Every time the graph goes above the top line, that piece of the film is getting stored into long term memory. So cool.

 

There are other links in the article about additional Neuro Insight research on storytelling and long term memory. The company's focus is only on applying their research to the advertising industry, but I think we can all learn from their results.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Art Jones's curator insight, July 13, 2016 10:41 AM

We humans have been sharing stories since the beginning of time. We've always known that stories have a captivating way of calling people to take action. 

 

Today science provides us with proof of the power of story. This article dissects one short video and illustrates for us those scenes that evoke emotion and are stored into our long term memory and the parts we pass on.

 

 

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Pattern Stories: What they are + how they deliver emotion

Pattern Stories: What they are + how they deliver emotion | Just Story It! Biz Storytelling | Scoop.it
Pattern stories are narratives that cover a period of time or when many stories share a theme or tone. A great way to connect a message with emotion.
Karen Dietz's insight:

What a nifty post this is! The author presents us with the notion of pattern stories -- stories that cover a period of time, or a series of stories that share a theme, structure, or tone.


This is a terrific way to think about a group of stories, or stories that show a progression through time. Very cool.


I really like the 2 examples shared, along with the discussion about how pattern stories can drive emotional connection.


The second video in the post is perfect for a Friday. It's a commercial from Thailand that is 3 minutes long (subtitled) and will totally touch your heart. It's titled "Unsung Hero".


Enjoy this post and thinking about your stories in a new way. Have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pentagram's Tirade Against Corporate Jargon . . . In A Rap Video

Pentagram's Tirade Against Corporate Jargon . . . In A Rap Video | Just Story It! Biz Storytelling | Scoop.it
It's high time to close that kimono and trash it, friends.
Karen Dietz's insight:

Time for some Friday Fun and here's a piece that will bring a smile to your face -- and move your body too!


Upgrade your stories. Avoid these jargon words in your business stories at all costs :) Enjoy!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Ron McIntyre's curator insight, December 11, 2015 12:59 PM

As we come to the close of 2015, it is not unusual to see an assault on the buzz words in business however this one takes it to the next level.  I love it. Being authentic means I don't need an over abundance of the buzz words to bring success.

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So Cool! Kaleidoscopes Were as Distracting as Smartphones

So Cool! Kaleidoscopes Were as Distracting as Smartphones | Just Story It! Biz Storytelling | Scoop.it
It’s hard to imagine now, but in the years after the kaleidoscope was first invented in 1816, it distracted the public as much as an iPhone. A person...
Karen Dietz's insight:

It's time for some Friday Fun.


I love kaleidoscopes and have had several over the years. Gazing into their every changing patterns is mesmerizing -- and so relaxing!


So imagine my delight at finding this article on the backstory of the kaleidoscope. Who knew that in their day, they had the same effect on humans as cell phones do today?


Have a blast reading this article.


If you want to make your own kaleidoscope (or have fun with the kids), here's an easy way to do it from Disney. It's a 5 minute YouTube video:

https://www.youtube.com/watch?v=FGes6DJUJvY


If you want to see a kaleidoscope in action, check out these short videos:

https://vimeo.com/146673282

https://vimeo.com/146716465


Enjoy the weekend bringing more joy, imagination, and fun into our lives :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Be A Legendary Leader: Effective Storytelling for Growing Influence

This is a webinar I did for HRO Today on 11/17/15 about what every leader needs to know about business storytelling to increase their impact, influence, and ...
Karen Dietz's insight:

If you were unable to attend the free webinar I gave on Tuesday for HRO Today, and you want to know more about effective leadership and storytelling -- then here's your chance.


I've posted the re-play to my YouTube channel and can watch it there.


During the webinar I talk about:

  1. Why storytelling and leadership is important
  2. The results that happen
  3. Why stories work
  4. What leaders need to pay attention to when working with stories
  5. The process work working with stories in organizations
  6. A simple story structure to begin crafting compelling stories
  7. How to get started telling stories
  8. Action steps you can take today


Happy watching/listening and send me questions if you have them! Thanks -- Karen


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Man makes hilarious rap video telling the story his Jeep Grand Cherokee is a 'lemon' 

Man makes hilarious rap video telling the story his Jeep Grand Cherokee is a 'lemon'  | Just Story It! Biz Storytelling | Scoop.it
When Teg Sethi (pictured) from Melbourne spent $60,000 on a Jeep Grand Cherokee it turned out to be such a ‘lemon’ that he decided to make a rap music video about it.
Karen Dietz's insight:

It's time for some Friday Fun and I'd hate to be auto manufacturer Fiat Chrysler dealing with this story today!


This is a terrific video that will make you smile -- and get you dancing. Truly customers have so much more power these days, and you wouldn't want want a story like this to go around about your business.


Have fun with this piece :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Carleigh Roberts's curator insight, December 9, 2015 5:16 PM

This video is hilarious. This guy paid a ridiculous amount of money for a jeep that breaks down a lot. Before returning the jeep, he used his witty humor to make a music video explaining how he did not buy a jeep. He bought a lemon. Ha ha this is golden. Mr. Sethi just wants to get his money back, and became an internet sensation along the way.

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Expand Your Storytelling Strategies: 6 Modes of Documentaries

Expand Your Storytelling Strategies: 6 Modes of Documentaries | Just Story It! Biz Storytelling | Scoop.it
Credit: Stories We Tell
Karen Dietz's insight:

I'm always on the hunt for new and interesting ways to tell a story and this post by Oakley Anderson-Moore caught my eye. She lists -- and explains -- 6 ways to make a documentary. I like them because they get me thinking about how I would tell a story using each one of these styles.


It's fun -- and a bit of a mind-bender. Yet I think many of these we could add to our repertoire of business storytelling modes and strategies. 


What do you think?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Ted Talk on Leadership Storytelling Basics

Ted Talk on Leadership Storytelling Basics | Just Story It! Biz Storytelling | Scoop.it
My talk on leadership storytelling at the TEDx conference in Utrecht.
Lianne Picot's insight:

Inspiring talk from Steve Denning! How Al Gore went from Mr. Boring to Mr. Excitement. HINT: Storytelling is the key!


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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12 storytelling + brand archetypes to grow your business

12 storytelling + brand archetypes to grow your business | Just Story It! Biz Storytelling | Scoop.it
Successful brands have a strong sense of identity, one that mirrors the hopes and aspirations of their customers. But finding your voice – especially as a small business – can be difficult. And expensive. Identifying your brand archetype from this list will save you time and money and connect you instantly to your audience.
Karen Dietz's insight:

Blogger Ffion at Sparkol knocks it out of the park again by writing a post that clearly articulates/summarizes the 12 most potent archetypes to use in your storytelling and branding efforts. These are all tried and tested, and will grow your business.


Ffion's post is a summary of the masterful book "The Hero and The Outlaw: Building Extraordinary Brands Through The Power of Archetypes", written by Margaret Mark and Carol Pearson (2001). It's been a go-to book in my library since it came out.


The book gives lots of examples of companies who have used the archetypes successfully. What I love about Ffion's article is that she includes video clips of companies using the archetypes so we get the archetype really fast.


Enjoy this romp through archetypes that work. I'm sure you'll recognize the archetype(s) you are using. This post will help you leverage your archetypes more consciously and deliberately.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Friday Fun -- Celebrate World Storytelling Day!

Friday Fun -- Celebrate World Storytelling Day! | Just Story It! Biz Storytelling | Scoop.it

The theme for 2015 is "Wishes"

Karen Dietz's insight:

Woo hoo -- today is World Storytelling Day, celebrating the art of oral storytelling. That means all us business folks get to celebrate it too -- because we are getting really good at sharing our stories with others.


The theme for this year is "wishes". And my wish for you is you check out the films of Les Blank: 

http://www.forbes.com/sites/tomteicholz/2015/01/30/les-blank-is-always-a-pleasure/


Blank is a documentary film maker who excelled in storytelling. As the article says, "The Criterion Collection on Hulu has just recently released a  5 Blu-Ray disk compilation of the work of documentarian Les Blank, called “Always for Pleasure” – which is a great title because whether it’s musicians in Louisiana or Mississippi, attendees at the Garlic Festival, or Werner Herzog making Fitzcaraldo, Blank always manages to give the viewer maximum pleasure with minimum authorial interference."


I remember watching many of these films and today I still talk about Blanks, "Garlic Is As Good As 10 Mothers". In the theaters they used to put a pot of boiling water with peeled garlic cloves in it on a hot plate in the back. The smell of garlic permeated the theater while watching this amazing film about the herb. My roommates were hooked and couldn't wait to get home to eat garlic!


As the author of this article, Tom Teicholz, says, "Blank, like his films was one of kind.  Worth knowing, worth enjoying." Hear, hear.


Happy Friday and enjoy the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


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The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Steve Whitmore's curator insight, March 12, 2015 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

Scooped by Karen Dietz
Scoop.it!

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot | Just Story It! Biz Storytelling | Scoop.it
In New York's Red Hook, citizens have taken connectivity into their own hands.
Karen Dietz's insight:

I love love love this story -- and the visual storytelling makes me cranky cranky cranky. It's a great example of what NOT to do.


What's the story?

Did you know that there are parts of New York City -- yes NYC! -- where people can't get access to the Internet?


Yeah, that was a shocker to me too. The mountains of Appalachia or the wilds of rural Montana -- I can see that. But not NYC.


So here's a story about how a community solved that problem for themselves. It's brilliant! As you read the story you'll be applauding resident's ingenuity, solutions, and results.


Now -- what is making me so cranky? Well, the video shared is great. But the rest of the photos accompanying this post? Very biased and they only perpetuate stereotypes -- abandoned buildings, bleakness, bars. And oh, BTW -- this post is about people but there are NONE in the photos. What's up with that??!!


The photos are beautiful. But they tell me more about the biases of photographer and the writer who included them than about Red Hook and its residents. I did a quick search on Google for images of Red Hook NY and found plenty. From those photos I got a much better sense of the community that showed the complete picture.


What gives me the right to be so cranky? I spent 3 years with anthropologist Dr. Ray Birdwhistell in the use of photography for understanding a group or culture. Those 3 years were all about how to remove your own biases from the camera lense so you could really see what's going on. 


The photos here really do a disservice to Red Hood and its residents. Now no one is perfect and we all make mistakes. But this is a little too blatant. I'm sure the author was under a crunch deadline and grabbed photos from Flickr in a rush instead of just being lazy. I'm sure the photographer (yonijrj) took these photos for his/her own purposes, never intending these consequences. I am dismayed at the end result, however.


So here are a few simple rules for effective visual storytelling in your articles:

  1. If your post is about people, show people!
  2. Use photographs with clear intent and mindfulnes. 
  3. Be aware of your own stereotypes and biases as best you can so you are not blindly promoting them.
  4. Know that photos have consequences. Use them wisely.
  5. Make sure the photos you select really reflect the emotional core and key message of the story.


OK -- rant done. May your visual stories reflect the best of your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Don Breedwell's curator insight, March 13, 2015 8:51 PM

I like the rules on using photos in the article. Translates well into education when using photos in the classroom. 

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