As part of efforts to raise public awareness about the risks and dangers of owning guns, a gun control group called States United To Prevent Gun Violence
|Scooped by Karen Dietz|
This is a very powerful video designed to spark change. It takes the lessons from the Significant Objects Project (attach a personal story to an inexpensive garage sale item and purchasers bid to buy it at a 2,000-6,000 price increase) and applies it to social change. This time it's guns.
Whatever you think about gun ownership, this is an amazing example of what happens when people are told the story behind the weapon. It's a brilliant use of storytelling and gives us ideas of other ways to link stories and objects together.
If you are in favor of gun ownership, you are going to hate this video. If you believe gun deaths are a national health crisis, you will love it.
And don't think I'm naive on this topic. I'm no stranger to guns. I grew up in the military, was around weapons all my life, and back in the day won prizes for my marksmanship. I think this video is awesome and hats off to the NY City Police for putting this together.
Thank you to colleague Mary Alice Arthur for posting the French version to Facebook and pointing it out to me.
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it