Just Story It! Bi...
Follow
Find tag "video"
155.9K views | +132 today
Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
Your new post is loading...
Scooped by Karen Dietz
Scoop.it!

Friday Fun -- Celebrate World Storytelling Day!

Friday Fun -- Celebrate World Storytelling Day! | Just Story It! Biz Storytelling | Scoop.it

The theme for 2015 is "Wishes"

Karen Dietz's insight:

Woo hoo -- today is World Storytelling Day, celebrating the art of oral storytelling. That means all us business folks get to celebrate it too -- because we are getting really good at sharing our stories with others.


The theme for this year is "wishes". And my wish for you is you check out the films of Les Blank: 

http://www.forbes.com/sites/tomteicholz/2015/01/30/les-blank-is-always-a-pleasure/


Blank is a documentary film maker who excelled in storytelling. As the article says, "The Criterion Collection on Hulu has just recently released a  5 Blu-Ray disk compilation of the work of documentarian Les Blank, called “Always for Pleasure” – which is a great title because whether it’s musicians in Louisiana or Mississippi, attendees at the Garlic Festival, or Werner Herzog making Fitzcaraldo, Blank always manages to give the viewer maximum pleasure with minimum authorial interference."


I remember watching many of these films and today I still talk about Blanks, "Garlic Is As Good As 10 Mothers". In the theaters they used to put a pot of boiling water with peeled garlic cloves in it on a hot plate in the back. The smell of garlic permeated the theater while watching this amazing film about the herb. My roommates were hooked and couldn't wait to get home to eat garlic!


As the author of this article, Tom Teicholz, says, "Blank, like his films was one of kind.  Worth knowing, worth enjoying." Hear, hear.


Happy Friday and enjoy the weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it


more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Best Storytelling Ad: Leonard Nimoy, "The Challenge"

What happens when old school goes head to head with new school in a battle of speed and wits? Leonard Nimoy takes on newbie Zachary Quinto and his all-new Au...
Karen Dietz's insight:

I'm a huge Star Trek fan. I've watched all the episodes, the movies, spinoffs, and reruns. I am so sad at the death last week of Leonard Nimoy who played the character Spock.


As I was trolling the internet for remembrances, imagine my delight when I stumbled across this Audi ad featuring Nimoy and the younger version of Spock played by Zachary Quinto in the latest Star Trek movies.


Forget the Budweiser Super Bowl ads! This is now my all-time favorite. It's fabulous storytelling and not to be missed. We kept playing it this weekend and laughing again and again. There are great lessons here on business storytelling, too: humor, drama, surprise, great characters, etc.


If you've never heard of Star Trek (as I'm experiencing in my workshops these days) you might not get all the jokes. If you are a fan, you will have a great time.


Carry on Mr. Spock. Farewell Leonard Nimoy.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Russell Roberts's curator insight, March 2, 5:25 PM

Interesting video from business consultant Karen Dietz.  This Audi ad is prices as the old Mr. Spock (the late Leonard Nimoy) matches wits with the new Mr. Spock (Zachary Quinto) in this funny commercial. Priceless!  Aloha, Russ.

Steve Whitmore's curator insight, March 12, 8:14 AM

Old versus new ideas for education and social work.  What do we keep? What do we change?

Scooped by Karen Dietz
Scoop.it!

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot

Great Story, Crappy Visual Storytelling: Neighborhoods The Internet Companies Forgot | Just Story It! Biz Storytelling | Scoop.it
In New York's Red Hook, citizens have taken connectivity into their own hands.
Karen Dietz's insight:

I love love love this story -- and the visual storytelling makes me cranky cranky cranky. It's a great example of what NOT to do.


What's the story?

Did you know that there are parts of New York City -- yes NYC! -- where people can't get access to the Internet?


Yeah, that was a shocker to me too. The mountains of Appalachia or the wilds of rural Montana -- I can see that. But not NYC.


So here's a story about how a community solved that problem for themselves. It's brilliant! As you read the story you'll be applauding resident's ingenuity, solutions, and results.


Now -- what is making me so cranky? Well, the video shared is great. But the rest of the photos accompanying this post? Very biased and they only perpetuate stereotypes -- abandoned buildings, bleakness, bars. And oh, BTW -- this post is about people but there are NONE in the photos. What's up with that??!!


The photos are beautiful. But they tell me more about the biases of photographer and the writer who included them than about Red Hook and its residents. I did a quick search on Google for images of Red Hook NY and found plenty. From those photos I got a much better sense of the community that showed the complete picture.


What gives me the right to be so cranky? I spent 3 years with anthropologist Dr. Ray Birdwhistell in the use of photography for understanding a group or culture. Those 3 years were all about how to remove your own biases from the camera lense so you could really see what's going on. 


The photos here really do a disservice to Red Hood and its residents. Now no one is perfect and we all make mistakes. But this is a little too blatant. I'm sure the author was under a crunch deadline and grabbed photos from Flickr in a rush instead of just being lazy. I'm sure the photographer (yonijrj) took these photos for his/her own purposes, never intending these consequences. I am dismayed at the end result, however.


So here are a few simple rules for effective visual storytelling in your articles:

  1. If your post is about people, show people!
  2. Use photographs with clear intent and mindfulnes. 
  3. Be aware of your own stereotypes and biases as best you can so you are not blindly promoting them.
  4. Know that photos have consequences. Use them wisely.
  5. Make sure the photos you select really reflect the emotional core and key message of the story.


OK -- rant done. May your visual stories reflect the best of your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Don Breedwell's curator insight, March 13, 8:51 PM

I like the rules on using photos in the article. Translates well into education when using photos in the classroom. 

Scooped by Karen Dietz
Scoop.it!

Effective Leadership And Storytelling -- "Circle of the 9 Muses"

Today, leaders are looking to storytelling to help advance the work of the organization. Here's a look at some of the possibilities... and also an introducti...
Karen Dietz's insight:

Need a quick primer on the huge impact of storytelling on effective leadership? Then this 3 min. video is for you. It's a synopsis of how storytelling is critical for leadership that goes waaaaayyyyy beyond the just "tell your leadership journey" story.


I'm thrilled to be part of story colleague David Hutchen's new book coming out in the spring of 2015 called "The Circle of the 9 Muses". This intro video is not a typical dumb book promo. It contains value and shows how storytelling is mission critical for any enterprise and leader.


Enjoy this piece and -- right on David!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
Steve Whitmore's curator insight, May 15, 8:04 AM

While this is an infomercial, I wonder how we can use story telling with students and even parents when trying to teach knowledge and skills. 

Ian Berry's curator insight, May 15, 10:24 PM

Good book promo and good insights In reality story-telling or as I prefer to call it story-sharing essential to build bridges from what is to what can be. Candid & convivial conversations are what's vital to actually crossing the bridges

Willem Kuypers's curator insight, May 20, 1:54 AM

Storytelling et leadership voilà deux domaines qui peuvent aller ensemble pour motiver les étudiants ou les employées. C'est le même combat.

Scooped by Karen Dietz
Scoop.it!

This Brand Storytelling Rocks Valentine's Day With "The Proposal"

This Brand Storytelling Rocks Valentine's Day With "The Proposal" | Just Story It! Biz Storytelling | Scoop.it
For Valentine's Day, Cartier conjures a three-way love story, of the most romantic kind.
Karen Dietz's insight:

Article Link: http://www.fastcocreate.com/3042052/cartier-brings-big-romance-and-rocks-to-valentines-day-with-the-proposal?partner=rss 


OK -- here's the second Friday Fun piece I promised you. This one will tug at your heart strings.


I couldn't stop watching this ad video -- at 6 minutes log! It's fabulous storytelling. When I started, I'm thinking to myself, "Yeah, right -- I wonder how long I'll last before I get bored." I was hooked though and was amazed 6 minutes flew by so fast. Talk about being engrossed.


There are actually 3 stories interwoven here. The piece is by Cartier jewelry for Valentines Day. It's very targeted brand storytelling. So far it's working for me!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Be suspicious -- very suspicious -- of stories

Be suspicious -- very suspicious -- of stories | Just Story It! Biz Storytelling | Scoop.it
Like all of us, economist Tyler Cowen loves a good story. But in this intriguing talk, he asks us to step away from thinking of our lives -- and our messy, complicated irrational world -- in terms of a simple narrative.
Karen Dietz's insight:

Want to start your week off right? Then watch this irreverent video full of truth about storytelling. You will laugh, your eyebrows will raise, and you will periodically nod your head in agreement. OR -- you'll get cranky.


Economist Tyler Cowen has a few things to teach us about storytelling. For example: life is messy and today we treat stories like Mr. Clean -- tidy ways to organize ourselves into a series of 7 little narrative boxes. Ouch! But true.


I like this guy. He calls a spade a spade. Life is messy. Storytelling is messy. Storytelling as a practice is full of contradictions, ethical conundrums, along with rich and deeply meaningful experiences. 


Don't fall into the trap of simplistic storytelling. Get real. Get honest. Get aware. Run to listen to this 16.5 minute video with practical advice at the end. It will enrich your life and your storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

How GE Has Business Storytelling Right: You Can Do The Same

http://futureofstorytelling.org/video/mind-share/ See the rest of our 2014 FoST films here: https://www.youtube.com/playlist?list=PLs6Vd3jEmIsvQTuwyNo6KaILrA...
Karen Dietz's insight:

This is a terrific 4.22 minute video by Beth Comstock at General Electric (GE) explaining how and why they do storytelling. GE does a masterful job at business storytelling and are a great example to follow.


GE has their heads on straight about what makes an effective business story, which Comstock goes over here. Watch this video and take notes on what they are doing. Then do the same for an awesome 2015.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
José Antônio Carlos - O Professor Pepe's curator insight, January 13, 7:13 AM

Storytelling levada a sério, por quem leva a inovação a sério. Vale a pena assistir com atenção. 

Miklos Szilagyi's curator insight, January 13, 10:07 AM

Excellente model (even an ad) for storytelling...:-)))

Scooped by Karen Dietz
Scoop.it!

Happy New Year To You All!

Closing out 2014 and wishing you all the best in 2015.


Created using PowToon -- Free sign up at http://www.powtoon.com/join

Karen Dietz's insight:

Have fun celebrating the new year and let's rock 2015 :)

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes

Story Branding: The History Of Ben & Jerry’s Peace & Love In 3 Minutes | Just Story It! Biz Storytelling | Scoop.it
How the chilled-out ice cream kings started in a small Vermont gas station and ended up in everyone's fridge.
Karen Dietz's insight:

Brand Evolution has put together a bunch of fabulous short videos that are snippets of company stories, which together create the brand. This one is about Ben & Jerry's. I watched another on Levi's. L'Oreal is also featured, as is Apple and Volkswagon.


They are fun and a great way to point to a company's collection of stories that create their unique identity. And I love that Brand Evolution realizes that brand storytelling is made up of a bunch of stories -- i.e, you can't have just one!


Enjoy these.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Look up, Connect and Share A Story--video

My daughter shared this emotionally powerful video with me, and it made me reflect on how we as salespeople waste so much time in sales cycles, because we're...
Karen Dietz's insight:

The other night my husband Tim and I were out to dinner. At the table next to us was a teenage boy with his mom and dad. The kid was totally engaged in his meal and having a good time gobbling up the food. No phone or iPad for him!


His parents though? They spent the entire meal on their phones checking email and texting. They never once said a word to their son. You could tell the boy was used to it and was entertaining himself in their absence. Tim and I just shook our heads.


If ever there was a strong case for putting down the phone and connecting with others -- and swapping stories back and forth -- it's this video. I loved it and it really got me thinking. I think you will enjoy it too. It's a great reminder to stop, talk, and share stories.


It's OK if I'm not tethered to my cell. When work is done I can ignore it and my iPad to share the story of my day with my husband -- and listen to his in return :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

The Man Who Invented The High-Five: The Surprising Back Story

The Man Who Invented The High-Five: The Surprising Back Story | Just Story It! Biz Storytelling | Scoop.it
One-time Los Angeles Dodger Glenn Burke is credited for the universal gesture for a job well done. His own life was more complicated.
Karen Dietz's insight:

Hey, it's Friday and how about a fun and inspiring story for the weekend?


Well, I found this one and couldn't wait to share it with you.


Do you know where the high-5 hand slap came from? Well, here's a video that shares all about it.


It's fascinating and a terrific example of a 'back story' from ESPN. We love these kinds of stories and want to hear more.


Enjoy this video and have a great weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Russell Roberts's curator insight, August 1, 2014 11:10 PM

Thanks to motivational speaker Karen Dietz for this truly funny and inspiring story  of the popular "High Five" sign that has become part of our everyday culture.  This feature was originally aired by ESPN as part of their "back story" series.  Enjoy the video and become inspired as you enter the weekend.  Aloha, Russ.

Scooped by Karen Dietz
Scoop.it!

4 Fab Storytelling Tips From Filmmaker Ken Burns

4 Fab Storytelling Tips From Filmmaker Ken Burns | Just Story It! Biz Storytelling | Scoop.it
The master documentarian returns with a stylistic departure--a cinema verite-style film that captures a group of boys at a small Vermont school as...
Karen Dietz's insight:

These are 4 essential principles for effective storytelling and filmmaker Ken Burns explains all really well.


I don't call them tips, because they are more than that. They truly are some of the best ways to think and be with your business stories. Principles like Find the drama and characters of your story and let them speak; tell the story your own way; and find the format in the story -- as opposed to stuffing a story into a predefined one-size-fits-all structure.


To quote the article, "Burns says that storytelling isn’t so much a process of arriving at a previously determined end, but about an investigation of the material."


If you can get that thought, it's revolutionary. The quote speaks to the teller's ability to learn more about the story by continually reflecting on it, becoming more self-aware. That self-awareness leads to not only better storytelling, but also deeper listening and greater empathy/connection with your listeners.


There is lots of food for thought here that will help make you a better teller of your business stories. And there are some terrific clips to illustrate the points. Have fun with this one.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Verone Medley Travis's curator insight, April 18, 2014 5:42 PM

Ken Burns is a visual story teller.

Scooped by Karen Dietz
Scoop.it!

Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story

Woman Befriends A Homeless Man In Brazil--Unexpected Outcome! An Inspiring Story | Just Story It! Biz Storytelling | Scoop.it
A Woman Befriends A Homeless Man In Brazil. No One Could Expect What Happens Next. Amazing.
Karen Dietz's insight:

It's Friday and time for some inspiration after a long week. I found this video and it's a wonderful story. With a surprise ending!


The video is only 4:30 minutes long. Enjoy and have a wonderful weekend.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Sue Gould's curator insight, April 7, 2014 12:07 AM
This story is so powerful, in that it can be and is relational to many people we all come in to contact with every day. The tears that resulted were from one of joy when I saw this man's spirit had not changed, in fact he was determined to allow his thoughts and views to be written and distributed to help others. Truly inspirational.
Scooped by Karen Dietz
Scoop.it!

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons

Intel Storytelling: "What Lives Inside," A New Social Film Starring Oscar-Winner J.K. Simmons | Just Story It! Biz Storytelling | Scoop.it
The fourth of the branded "Inside Films" series directed by Robert Stromberg, also stars Colin Hanks and Catherine O'Hara.
Karen Dietz's insight:

This must be the day for creative storytelling because here comes Intel and Dell with their 4th installment in their social film series "What's Inside".


Since 2011 Intel has been making these films. Another came out in 2011, and the third in 2012. The article has links to other posts about the films.


As it turns out, Intel is releasing the entire series soon. The current film debuts on Hulu, with new episodes weekly for four weeks, then starting May 6 the full series will be available on WhatLivesInside.com and YouTube. Yeah!


This is brilliant marketing and storytelling. If Intel can tell us stories about their invisible product (computer microprocessors -- what makes your computer go), which you will never see but can't live without, then you can too!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Info, Knowledge, Wisdom: How Storytelling Works

Info, Knowledge, Wisdom: How Storytelling Works | Just Story It! Biz Storytelling | Scoop.it
Thoughts on navigating the open sea of knowledge.

For my part in the 2014 Future of Storytelling Summit, I had the pleasure of collaborat
Karen Dietz's insight:

Maria Popova of Brainpickings @brainpicker just posted this about the role and function of storytelling in our lives (and business) and it is awesome. What a great way to begin the week!


Popova has made a 4.34 minute animated video essay to go along with her post. In the blog and video she talks about the difference between information, knowledge and wisdom. Turns out storytelling is what converts information into knowledge that then turns into wisdom.


Read the article and watch the video to understand what she means by information, knowledge, and wisdom. And to discover how storytelling fits in. People are starved for knowledge and wisdom is often overlooked. When companies/nonprofits feed the hunger for both, growth happens.


BTW -- everyone carries nuggets of wisdom within them. Storytelling is how we access that wisdom and share it with others. In turn we discover the wisdom others carry by listening to their stories. In that way all of our wisdom grows. This applies to business as well as personal life. What wisdom are you carrying?


Right on Maria -- great post. Story on everyone!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 


more...
Iñigo cifuentes's curator insight, March 2, 5:22 PM

Why are we here?

Scooped by Karen Dietz
Scoop.it!

Your "How to" Series Building Storytelling Skills

Your "How to" Series Building Storytelling Skills | Just Story It! Biz Storytelling | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience. Imagery and Present Tense One of the things I r...
Karen Dietz's insight:

Business storytelling colleague Annette Simmons @Annette Simmonsrecently launched a "How-To" series where she analyzes a specific story, sharing with us what makes it great.


What a fabulous idea! And lots to learn about effective storytelling here.


There are 2  basic ways to learn storytelling:  

  1. practicing your stories with a coach or in a storytelling workshop
  2. or, watching others tell a story really well and then having a trained professional comment on what's working is one of the best ways to learn storytelling.


Thank you Annette for helping us improve our storytelling skills through method #2.


I hope everyone enjoys the stories and analysis and learns lots. Story on!

more...
Annette Simmons's comment, February 25, 10:33 AM
My twitter is @thestoryfactor and website is www.annettesimmons.com
Karen Dietz's comment, February 25, 1:26 PM
Got it Annette! The software automatically filled in the link. But now I know :)
Scooped by Karen Dietz
Scoop.it!

Friday Story Musings #1 - Story He(art)

It's Valentines Day tomorrow so let's get to the heart of the matter about business storytelling.-- Created using PowToon -- Free sign up at http://www.powtoon.com/jo...

Karen Dietz's insight:

What a perfect time to celebrate the link between Valentines Day and business storytelling (it's all about the heart)!


And art :))


We get so caught up in the rough-and-tumble world of winning business, it is easy to overlook that stories are an art form. This means that the 21st century cutting edge business skills of design, creativity, flow, and collaboration are all hidden gems within storytelling just waiting to be mined.


Happy Valentines Day and more to come on this topic!


This post was written for Karen Dietz' curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

Fab Brand Mash-UP: A Poet Jams With An Orchestra

Fab Brand Mash-UP: A Poet Jams With An Orchestra | Just Story It! Biz Storytelling | Scoop.it
Poet James Massiah makes beautiful music with the Royal Philharmonic Concert Orchestra in a new content project from J20.
Karen Dietz's insight:

Article Link: http://www.fastcocreate.com/3041965/a-poet-jams-with-an-orchestra-in-a-new-campaign-celebrating-blends?partner=rss 


It's Friday and time for some fun! I've got 2 pieces to share with you to bring you into the weekend.


This is the first. I love mashups and here's a beauty -- urban spoken word poetry mixed with classical orchestra. Sounds boring? Hah! It's anything but.


Even better - it's a terrific example of using mashups integrated as part of a brand. Maybe it will give you ideas for your own work.


Watch the first video also which mixes rockin' celtic music with fast hip-hop dancing. For years I've been a big fan of art -- and storytelling -- that pushes boundaries. The short videos here are perfect examples.


Enjoy this and happy Friday!

more...
No comment yet.
Scooped by Karen Dietz
Scoop.it!

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing

It was a dark and stormy night... 3 Biz Storytelling Plots + 11 Examples in Marketing | Just Story It! Biz Storytelling | Scoop.it

“In the last of our Made To Stick series, this post lists 11 examples of storytelling in marketing, using the Challenge, Connection and Creative plots.”

Karen Dietz's insight:

I like the 3 storytelling plots businesses have successfully used in promoting their goods/services with wild success. They are easy to remember, and I bet your business falls in one of the 3 categories.


I also really like that the author, Samuel Hum, gave us plenty of examples of the company's actual marketing materials to explore. Go read this post -- it makes business storytelling a lot easier to do!


This review was written by Karen Dietz for her curated content on business storytelling at http://www.scoop.it/t/just-story-it 

more...
Art Jones's curator insight, January 22, 12:29 PM

The author provides an orderly thought process for telling a brands stories.

Rescooped by Karen Dietz from 21st Century School Libraries
Scoop.it!

Story Structures For Fab Presentations: 8 Classics Many Miss

Story Structures For Fab Presentations: 8 Classics Many Miss | Just Story It! Biz Storytelling | Scoop.it
A good public speaker takes their audience on a journey, leaving them feeling inspired and motivated. But structuring your speech to get your ideas across and keep your audience engaged all the way through is tricky.

Via Bookmarking Librarian
Karen Dietz's insight:

OK -- this is one of the better articles I have found to date on different story structures that you can use when sharing your business stories. 


I love love love that the author tells when and why to use each structure. The information is a gold mine.


I also like that it includes structures not typically discussed -- yet are common and powerful.


Then the author, Ffion (no full name listed -- what a shame)  knocks it out of the park by giving us video examples to watch for each structure. Yeah!


Well, I wish I could give Ffion an acknowledging tweet -- but without a name or contact links I'm lost. Let this be a lesson to all bloggers....


That said, go read the article. It's a gem!

more...
Javier Arana's curator insight, January 10, 9:26 PM

Muy buen artículo sobre 8 técnicas de storytellin para atrapar a una audiencia.

Debra Walker's curator insight, January 20, 3:38 PM

These techniques are not just great for structuring presentations but are very helpful with a lot of writing projects as well.

 

Emerging World's curator insight, March 10, 4:12 AM

The art of telling compelling stories that move people is at the heart of leadership.  I have heard it said that telling the right stories at the right time is they key to being successful in a leadership role.


These frameworks and the associated resources are a useful tool for anyone who wants to understand what kinds of stories to tell and when.

Scooped by Karen Dietz
Scoop.it!

Really?! 15 B2B Brands That [Maybe] Tell Great Stories

Really?! 15 B2B Brands That [Maybe] Tell Great Stories | Just Story It! Biz Storytelling | Scoop.it
How storytelling is working in B2B and SaaS industries, where past marketing tactics were mathematical, calculated, and much less human than storytelling.
Karen Dietz's insight:

OK -- the year is winding up and here's a list of brands that do great storytelling.


Only problem is -- NOT!


Of the 15 listed here, only 3 are doing really good storytelling: Google, Workday, and GE. These I really love. Check them out and then see if you can tell the difference between these awesome stories and the rest. Then be more like Google, Workday, and GE.


For me, the rest of the "stories" are product descriptions or pontifications. Well, this is my experience for the last 5 years at least: lots of emphasis storytelling, yet the amount of real storytelling going on is hard to come by. That means $$$ and opportunities are left on the table.


Oh, when will companies get it?


Here's my wish for 2015: instead of only 20% of brands doing any actual (and effective) storytelling, let's see that percentage skyrocket to 80%!


What do you think? And which of the 15 listed here do you like best?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Scooped by Karen Dietz
Scoop.it!

Creating Awesome Video Stories: It's Easy w/ These Tools and Software

Creating Awesome Video Stories: It's Easy w/ These Tools and Software | Just Story It! Biz Storytelling | Scoop.it
Do you want to use video to market your business online? This article shows tools and resources to create online videos and market your business right now.
Karen Dietz's insight:

If you've got a great story to share (because you've paid attention to building your storytelling skills), and now it's time to turn it into a video.


Ugh. Sounds like a big headache. Until you read this article, which goes over all the tools and software needed to make it EASY. Yeah!


One tool they recommend is Camtasia. Well, I struggled with this program. Ultimately I abandoned it because of the learning curve involved -- and I just didn't have the time. But that's me. Maybe your experience is/will be different.


But I can't wait to try the other tools! They do sound easy. I hope this article helps you tackle and master creating videos quickly and easily. Let's have fun making more of them!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Naomi Assaraf's comment, August 27, 2014 3:33 PM
ugh. I'm a supporter of the social media summit, but it seems like every article they write lately is a blatant ad for SMS. That's not what content should be used for. I'm really disappointed with that strategy.
Karen Dietz's comment, August 27, 2014 9:15 PM
I agree with you Naomi. When I saw the ad at the end of the article I was a bit disappointed. Luckily it can mostly be ignored while readers grab the insights about the tools. Hope you are having a great day.
Janet Vasil's curator insight, August 30, 2014 1:02 PM

Video tools keep getting better and easier.  Good article about some of the latest options.

Scooped by Karen Dietz
Scoop.it!

What causes most videos to miss the mark: a big storytelling problem

What causes most videos to miss the mark: a big storytelling problem | Just Story It! Biz Storytelling | Scoop.it
When I commissioned a video of the prayer vigil, I got back a bunch of comments about how great the prayer vigil was. Arrgh! That was all wrong.
Karen Dietz's insight:

This post and experience shared here comes from the world of religion. And it's a great story about the problems with most videos organizations produce. Mainly that they are NOT stories!!


I so appreciate the insights author Len Wilson shares with us. And his fix for the problem. 


And here's my particular caution: don't turn your video over to a video team and expect a story. Many of them don't know how to tell a story. Personal experience speaks. Make sure you know the story you want to tell FIRST. Then make sure they do it.


Don't waste your time making worthless videos. Follow Len's advice here and you'll come out way ahead in the business game.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Art Jones's curator insight, August 13, 2014 12:27 PM

Every good story is about a changed life!

Janet Vasil's curator insight, August 14, 2014 8:15 AM
Excellent article about video storytelling. A good producer should start by discussing the story you want to tell - what do you want viewers to think, feel or do from watching your video? What's the overarching message you're trying to convey? Then the discussion should turn to deciding the content of the interviews and the visual components and how they'll support the story you want to tell. Pre-production planning should generally take twice as long as the shoot itself. Just because someone has the technical skills to shoot and edit video does not mean they know how to tell a compelling story with video.
Scooped by Karen Dietz
Scoop.it!

Empower Your Customers To Be Your Best Brand Storytellers

Empower Your Customers To Be Your Best Brand Storytellers | Just Story It! Biz Storytelling | Scoop.it
In this day and age and with the proliferation of brilliant self-publishing/broadcasting tools such as YouTube, WordPress, Twitter, etc.,  your customers are your best brand storytellers. Your job as a brand manager is to empower and inspire them to tell and re-tell your brand stories. It’s your job as brand guardian to provide your customers [...]
Karen Dietz's insight:

Here is a terrific post from brand storytelling expert Omar Kattan. He reminds us that our customers are our best storytellers and that our job is to allow them to share their stories about the product/service we offer.


So true! As Omar says, businesses have to provide platforms for customers to share their stories. He goes on to share some good examples and links to other posts/examples that support this point.


And today I published a post on Curatti.com about the other side of the coin -- how to find and tell your customer's stories. You can find it here.


So go explore all of this material so you too can continue to leverage the power of storytelling and your customer's stories.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
Jeff Domansky's curator insight, May 24, 2014 11:40 PM

Valuable business storytelling tips from Omar Kattan and Karen Dietz..

Shelley Costello's curator insight, May 26, 2014 7:25 PM

I find if you give the space on your page to share about your products and services customers can become your best PR agent.

 

--Shelley

http://www.creativewebconceptsusa.com

 

Sarah Skelly's curator insight, May 27, 2014 8:49 AM

The key message in this brandstories article shared by PR/social media expert, Jeff Domansky is: Inspire & empower your customers to tell and re-tell your brand stories.  Women are willing, keen and naturally inclined to share stories with people in their lives. Give them reason & encouragement and they'll happily share YOUR brand story. 

Scooped by Karen Dietz
Scoop.it!

Mobile Viewers Spend Majority Time With Long-Form Content (Stories)

Mobile Viewers Spend Majority Time With Long-Form Content (Stories) | Just Story It! Biz Storytelling | Scoop.it
Long-form content dominates all device viewing, reported Ooyala yesterday, when it released its Global Video Index Q4 2013. "Long-form" is considered content that runs 10 minutes or longer.  And even longer form is 30 minutes or longer. Watching content for longer than 10 minutes is  61% for desktop video viewing, 60% for [...]
Karen Dietz's insight:

OK -- here's the latest research on mobile video viewers and they are not spending time watching short 3-minute stories. They are watching stories that last lots longer.


Good news! But don't throw the baby out with the bathwater -- share stories that are both short and long. Just don't be afraid to create longer stories. Because truly, some stories just take longer to tell, and often shaving them down to a couple of minutes really guts them..


So share some short gems and add some long stories -- whether written or as videos. And dig into this research so you understand exactly what mobile video viewers are watching in various devices.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

more...
No comment yet.

Just Story It Newsletter

Sign up for my rather infrequent newsletter