Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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New! Vending Machines That Dispense Short Stories in France

New! Vending Machines That Dispense Short Stories in France | Just Story It! Biz Storytelling | Scoop.it
Eight new vending machines have popped up in the public spaces of Grenoble, France. The vending machines sit near the Alpine city’s town hall, the tourist office, and the libraries, but Grenoble hasn’t suddenly developed a taste for Lay’s potato chips and Snickers bars—these vending machines dispense short stories.
Karen Dietz's insight:

It's the beginning of a new year, and time for some fun! Here's a quick post on a storytelling vending machine in France. Waiting in line? Push a button and get your 1, 2, or 3 minute story (your choice) to read -- FREE!

 

Looking forward to this making it over here to the US soon. Don't you wish we had it now? Thanks to storyteller Connie Reagan Blake for sharing about this in her recent newsletter.

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Storytelling, Neuroscience, And The Future

Storytelling, Neuroscience, And The Future | Just Story It! Biz Storytelling | Scoop.it
Our collective story is what makes sense of what we perceive.
Karen Dietz's insight:

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Insight Narrator's curator insight, August 29, 2016 4:54 AM

There is a lot out there on the neuroscience of storytelling. Here's another terrific article that share more about the topic. What I particularly like is the author's discussion of the future of storytelling based on our current addiction to screen time, and some of the opportunities virtual reality storytelling bring.

 

It's an interesting read. What do you think of the narrative future proposed?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World

Interactive Storytelling: 10 Mind-Blowing Stories That Will Change the Way You See The World | Just Story It! Biz Storytelling | Scoop.it
The best interactive stories, animated infographics and data visualizations now circling the Web and the storytelling techniques you can learn from them.
Karen Dietz's insight:

These 10 short interactive films are amazing. They are all unqiue, employing different methods for viewers to engage with the story.

 

My colleague Mark Goldman reminded me of this piece. I'd seen it earlier but not had the time to dig into it. I took the time today to do so, and am glad I did. I think you will be amazed also.

 

Enjoy the many ways stories can be told -- especially using different techniques and technologies. You don't need all these bells and whistles, but I bet you'll get ideas for ways you want to share some of your stories.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Cathryn Wellner's curator insight, July 12, 2016 11:29 AM
Good find, Karen Dietz! These videos are amazing and inspiring.
Minna Kilpeläinen's curator insight, July 17, 2016 10:34 AM
Worth checking.
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The Hero's Journey In Trouble! Time For A New One

The Hero's Journey In Trouble! Time For A New One | Just Story It! Biz Storytelling | Scoop.it
A critical post about the biggest cliche story of all time and suggestions for a new story lines towards a more united e…
Karen Dietz's insight:

If the link doesn't work above, here's the original link to the article on Medium: https://medium.com/@floriskoot/a-new-heros-journey-cdd8ca77a7d3#.jy0ai2uv3

 

What a refreshing and thought provoking post! The author, Floris Koot, makes a convincing case for updating the hero's journey. He explains how our addiction to the current hero's journey has gotten us into a lot of trouble. Business guru Rosabeth Moss Canter, on the faculty at Harvard Business School, pointed this out many years ago. Her position is that the hero's journey in companies leads to "cowboy heros" who can't effectively lead.

 

Koot makes a similar case, although much more detailed. He then suggests an update to the hero's journey to fit our modern needs. Right on Koot!

 

I am sure this article will make people mad, who make their living off the current hero's journey. Oh well. Time for an upgrade.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Brand Storytelling: Fiction Isn't Just for Networks Anymore

Brand Storytelling: Fiction Isn't Just for Networks Anymore | Just Story It! Biz Storytelling | Scoop.it
To get people hooked, you need to tell a great story. Look to engage your core audience through a new medium, like how GE utilized podcasts. Create an engaging storyline that has nothing to do with your services, but still provides entertainment value to millions of people around the world.
Karen Dietz's insight:

This article, written by Adam Fridman, focuses on some innovative storytelling that GE is doing these days.

 

As the author says, "Branded content is ripe for innovation, and that's what GE did with their hit podcast, The Message. Instead of broadcasting reviews about their products and services, General Electric created a science-fiction eight-part series that has garnered over four million downloads since launching. We've seen brands sponsor blog posts and videos across the Internet, but this fictional podcast series is the first of its kind."

 

Read about the results in this quick post, and learn how you can do the same as GE.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jérémy Pradier's curator insight, May 4, 2016 8:15 AM
I believe that so much
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An 'empathy machine'? How virtual reality could affect storytelling

An 'empathy machine'? How virtual reality could affect storytelling | Just Story It! Biz Storytelling | Scoop.it
The documentary is being reinvented for virtual reality, but what challenges does this pose to content creators?
Karen Dietz's insight:

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Educational Peaks's curator insight, March 24, 2016 6:28 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Stephania Savva, Ph.D's curator insight, March 24, 2016 6:33 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

Mark E. Deschaine, PhD's curator insight, March 26, 2016 8:20 AM

Marty Note
Great points by Os

Os Note

Here's a fascinating article about the problems with virtual reality storytelling and empathy.

 

Virtual Reality (VR) is all the rage and very popular at SXSW. We know storytelling is a powerhouse for building our empathy muscles. But what is the impact of VR on empathy?

 

Turns out, it's not what you think. 

 

The aim of VR is to encourage a human connection and understanding between those wearing a headset and the characters in the story.

 

Problems around empathy rise when certain stories simply generate a feeling of helplessness in the participant that leads to greater detachment -- not greater human connection.

 

I love what one of those interviewed for the article says near the end: "But the empathy idea presents another problem for me – the notion that the world's problems arise from a scarcity of feeling rather than from issues of power, inequality and exploitation of people and planetary resources." Hear hear.

 

There are more details and insights to read in this long-very-long post, and it will make you go, "huh".

 

What do you think about VR, empathy, and this storytelling trend?

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Robots get a crash course in humanity by interpreting stories

Robots get a crash course in humanity by interpreting stories | Just Story It! Biz Storytelling | Scoop.it
As it turns out, the key to crafting intelligent machines that won’t go rogue and slaughter us all might be some very thoughtful storytelling. Mark Riedl and Brent Harrison from Georgia Tech are trying to mold the way artificial intelligences wrap their incorporeal heads around human ethics by feeding them stories, and rewarding them for
Karen Dietz's insight:

"Gotta love this -- artificial intelligence devices are now reading stories in order to get trained to behave well in human societies.


This is the latest project and research from Georgia Tech scientists mark Riedl and Brent Harrison. It's fascinating. Read what these two have been up to and the great strides they are making.


The famous anthropologist Gregory Bateson told a story in the 1970s that goes like this:

A man wanted to know about mind -- not in nature, but in his large private computer. He asked it (no doubt in his best Fortran), "Do you compute that you will ever think like a human being?" The machine then set to work. Finally the computer printed out an answer. The man ran to get the paper and found, neatly typed, the words: "That reminds me of a story..." (Steps to An Ecology Of Mind, 1979)


Looks like we may be getting there.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Miklos Szilagyi's curator insight, February 16, 2016 1:19 AM

Wow, robots are learning one of the mostly human capacity, the story-telling...

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Get Your Story On! Newsletter -- Top 10 posts, 5 trends in 2016

Get Your Story On! Newsletter -- Top 10 posts, 5 trends in 2016 | Just Story It! Biz Storytelling | Scoop.it
Get Your Story On! Newsletter
Karen Dietz's insight:

I just published my newsletter where I list the articles in this curation that the received the most views in 2015. Check it out! Maybe you missed some of these posts and the free tools that are offered.


Of the 300+ articles curated last year, we received a whopping 21.5K views. Yahoo!


In addition, I pose 5 trends in business storytelling we'll see in 2016. What are your predictions?


Enjoy reviewing/digging into these posts. 2016 is going to rock!

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Latest Research: 5 Data-Based Storytelling Trends

Latest Research: 5 Data-Based Storytelling Trends | Just Story It! Biz Storytelling | Scoop.it

Brand Management - Get the scoop on what makes for compelling brand stories, and check out new data on referrals, social media, and sponsored content.

Karen Dietz's insight:
  • Got issues/questions with data storytelling? 
  • Not sure why to do it?
  • Afraid of revealing too much info?
  • Confused about how to do it?


Then this post is for you. Written by Ioana Pelehatai  for MarketingProfs, the author tackles the resistance to data storytelling, what the research tells us about the effectiveness of data storytelling, and the sweet spot between data and emotion.


She repeatedly says throughout the post how most people/marketers/companies are ineffective in their efforts to merge data with storytelling. I agree wholeheartedly. 


I disagree when Pelehatai suggests getting help from sociologists or trained statisticians. Hello......how about getting help from trained business storytellers??!! 


In my book written with Lori Silverman, Business Storytelling For Dummies ,we devote an entire chapter on how to do data storytelling well (Chapter 8). Plus I've curated several great articles on how to improve data storytelling skills.


Dig in here for the latest research and Pelehatai's take on data storytelling. Let's beef up our skills and get better at this in 2016!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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The Storytelling Backlash: 9 Arguments Against It

The Storytelling Backlash: 9 Arguments Against It | Just Story It! Biz Storytelling | Scoop.it
There seems to be a backlash to the content marketing movement and business storytelling is being used as its poster child. Here are nine arguments against business storytelling followed by my counterarguments.
Karen Dietz's insight:

What a provocative piece! Yes, there's a backlash against storytelling going on. Basically, that storytelling is bad and we should avoid it. Makes me laugh. 


Since we think in stories, talk in stories, and stories are the way we make meaning of the world, It's like people saying "Don't have a brain!" How silly.


So this article charts out the 9 arguments against storytelling, and offers clear, concise, brilliant rebuttals. Yay! Take these to your clients/colleagues whenever you hear one of these pop out of their mouths.


Written by Ron Ploof, as you read these arguments you will scoff and then enjoy Ron's reply. Above all, keep those stories coming! Be brave. Story is worth fighting for.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Are We In 'Narrative Collapse'?!

Are We In 'Narrative Collapse'?! | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Karen Dietz's insight:

OK -- here the author of the book Present Shock, Douglas Rushkoff, gives us his perspective on storytelling and branding.


Did you know we are in the post narrative age? That "narrative collapse" has happened? That we can no longer tell stories with a beginning/middle/end? That technology has killed narrative? That we don't need narrative and are better off without it? That people really only want facts? Apparently this has been going on since 2013.


What a bunch of hooey. I find these statements unbelievable -- but they do make for provocative interviews and high book sales, IMHO.


Why am I so skeptical? Because we are hardwired for stories. We think and talk in stories. As my colleague Jim Signorelli says, he hasn't noticed anyone giving a standing ovation lately for a pie chart.


I am thinking a more solid reason behind why a lot of narratives are not working in branding are because they are either mediocre stories, or businesses really don't understand their customers so there's a mismatch between the stories and the audience.


Frankly, mediocre storytelling is rampant in business, sorry to say. It was really hard to find great stories to cite in our book "Business Storytelling For Dummies". Like anything in life, if you want to get good at storytelling, it takes dedicating time and resources.


I do like what Rushkoff has to say about the use of big data and how it can lead to trouble.


Read the article and tell me what you think. I'd love to know your perspective.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Kajsa Hartig's curator insight, August 20, 2015 4:03 PM

"Given the attention span of customers today, companies know that they can’t tell the traditional stories with a beginning, a middle and an end. Most companies compensate for this by creating brand narratives in a disjointed way, through mashups and sequence advertising. Rather than responding to a post-narrative environment, companies resort to telling a story that unfolds over the course of several commercials."

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Biz Story Trends + Curation Tips Radio Show

Biz Story Trends + Curation Tips Radio Show | Just Story It! Biz Storytelling | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
Karen Dietz's insight:

Lianne Picot, for her radio show Story Powered, interviewed me the other day and the recording is now ready to listen to.


During our 57 minutes together we have a great time talking about the trends in business storytelling I'm seeing, what I look for in articles to curate, and what you need to think about if you want to get started curating material.


I share lots of good tips. Enjoy the show and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Dark Storytelling, Marketing, and New Horizons for Biz Stories

Dark Storytelling, Marketing, and New Horizons for Biz Stories | Just Story It! Biz Storytelling | Scoop.it
the marketing industry is obsessed with telling stories, but brands need to become story makers, not storytellers, writes david berkowitz.

Via Eric_Determined / Eric Silverstein
Karen Dietz's insight:

Ahhhhhh, now here's an article that will cause you to step back and get you thinking. It's about the underbelly of storytelling -- or dark storytelling. And how to avoid that path. I've experienced all that is shared in this article in my work with clients.


What I love is how the author, David Berkowitz @dberkowitz, pushes back against the current state of storytelling in marketing, and shows us where its power -- and the future -- really rests.


This is a rare article to find, but it speaks truth. Time to get wiser -- and better -- at our business storytelling. This article will help you do that.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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CIM Academy's curator insight, March 24, 2015 5:45 AM

This article suggests that professional marketers should to focus their efforts storymaking in order to build brand awareness.   

Amarens Schuurmans's curator insight, March 24, 2015 7:43 AM

Luister je naar verhalen van je klanten of druk je jouw verhaal, koste wat het kost, door. #Focus op het faciliteren van verhalen door jouw doelgroep en verrassende punten zullen naar voren komen. Tenslotte vertelt een goed verhaal zichzelf.

Arielle Monnerot-Dumaine's curator insight, April 2, 2015 11:48 AM

so true ! 

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Changes Are Coming! Update on the Just Story It Curation

Changes Are Coming! Update on the Just Story It Curation | Just Story It! Biz Storytelling | Scoop.it

Well, as you probably have noticed. I haven't curated an article in over 4 weeks. Until today. Good grief! What the heck is going on?

Karen Dietz's insight:

After 5 years of steady curation I needed a break. And I wanted the time to think deeply about what's happening in the field of business storytelling, ways to reflect these trends, the kinds of articles to curate, and how to reorganize the curation to better serve you.

So here is where my thinking and observations have led me: 

  1. I'm going to focus on the topics of transformational storytelling,
  2. storytelling for influence, and data storytelling. These are the biggest needs and trends.
  3. Transformational Storytelling covers storytelling for leadership, personal development, change, and culture.
  4. Storytelling for Influence covers presentations, customer
  5. relationships and anything to do with how to work with stories for greater influence and impact in your world.
  6. Data Storytelling sounds dry, but it's a critical need it today's data driven world. There's some great stuff out there about how to tell the story of the data, and lots of junk. Data scientists talk about story, but many make a lot of mistakes. Business storytellers sometimes say things that are going to get us into trouble with the scientists. Over the last 2 years I've been talking to both scientists and academics about the topic. I don't have all the answers, and I'm sure I'm going to make my own mistakes. But I hope to bring more clarity to this hot topic.
  7. I'm still hunting only for the best articles I can find. It's getting harder to find these. So I may end up curating only a few times a week. 
  8. I'm going to check all the links on the articles in the collection to verify they are still good. I've already stumbled upon a bunch that are not. Give me at least 6 months to do that.
  9. Over the next 6 months I'm also going to re-tag all of the articles in the collection (2,000+) so everything is easier to search. I'll create a document showing you how to easily search the collection, and post that too.


I'm excited about these changes and still bringing my passion to you!  So....new directions and some cleanup work is on the horizon. LOL, this will keep me busy plenty while my business continues to grow :)) Please  continue to send me your support and ideas. I love to hear from you.

Many thanks for your patience while I've been going through this
re-adjustment/re-focusing process.

I look forward to the new upgraded Just Story It curation and hope you do to! Chat with you soon. All the best,

Karen

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Separating Fiction From Facts in Data Storytelling

Separating Fiction From Facts in Data Storytelling | Just Story It! Biz Storytelling | Scoop.it
The field of data storytelling is still relatively new and uncharted, but it has become a hot topic in both analytics and business circles. As various people step forward to provide opinions on how to tell data stories, misinformation is creeping in which, if left unaddressed, could lead aspiring data storytellers astray. This article will separate the fiction from the facts to help more people understand what is required to tell powerful data stories.
Karen Dietz's insight:

Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!

 

Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.

 

Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Insight Narrator's curator insight, August 29, 2016 4:54 AM

Want to get better at data storytelling? Want to know more about what it is and how to do it? Then read this post!

 

Data storytelling is all the rage now. Given how many industries, companies, and businesses are drowning in big data, figuring out how to narrate the insights to be found is a big deal.

 

Yet lots of mistakes about how to tell a data story are being made. This is a terrific post that helps bring clarity to the entire field. It's a great read and you will come away enlightened. And hopefully better able to craft that data narrative. Enjoy.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand

Hypertelling: The Buzz Word You Probably Don’t Know But Need To Understand | Just Story It! Biz Storytelling | Scoop.it
At this week’s C2 conference, one of the visionaries at Google introduced the audience to a new phenomenon.
Karen Dietz's insight:

Is this buzz word for real, or what?

 

I've seen this twice now, and am wondering if hypertelling is just a bunch of hype -- or if there's really something to pay attention to.

 

Apparently, this is the latest game-changer in storytelling. The author, David McMillan, is reporting on the latest development from Mike Yapp at Google. Google is now saying that we all must now morph into hypertelling.

 

So what is hypertelling? According to Google, we can now forget the teller. “It’s no longer about an audience,” Yapp said. “The user is in control.” The user, instead of watching a TV show, will create their own episodes. It's all about setting up storytelling experiences that the user controls.

 

Well, I can see this happening as a result of Virtual Reality (VR). But I'm a very busy woman who has more projects going on than there are hours in the day. When I stop work around 6 pm, all I want to do is watch or read good stories -- not play more, create more, or do more work to create another story.

 

In the end, it's about balance -- there's a time and place for it. 

 

Actually, this notion of hypertelling has been around for thousands of years -- it's called "play". And obviously, Google doesn't understand the dynamic of co-creation in our current forms of storytelling.

 

This article does as some really good questions though regarding the notion of hypertelling to conferences/events and user experiences. I think this is very useful.

 

What do you think about this new buzz word?

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Biz Storytelling Trend: Publishers Are Going All-In With VR

Biz Storytelling Trend: Publishers Are Going All-In With VR | Just Story It! Biz Storytelling | Scoop.it
Since its inception in 2012, Digital Content NewFronts presentations have been all about convincing marketers to double down on digital video. But this year's extravaganza seeks to raise the bar, with publishers adding more sophisticated virtual reality and 360-degree storytelling into the mix.
Karen Dietz's insight:

Get ready -- virtual reality storytelling is going mainstream. Here's an article hot off the press from Ad Week.

 

As the author Lauren Johnson says, "But with Facebook and YouTube building 360-degree videos into their platforms and with headsets like Oculus Rift and Samsung Gear available to consumers, heavy hitters such as The New York Times, AOL and PopSugar are betting that brands are ready now to get on board."

 

Strap in and get ready for take off! Read more about who is doing what -- and when (like now) -- and follow the links to see what kind of VR storytelling is going on.

 

Now where did I put my Google Cardboard?!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Virtual Reality Audiences — The Storytelling Guide

The Storyteller's Guide to the Virtual Reality Audience - Stanford d.school - Medium
As VR storytellers, we are charged with molding experience itself into story, and none of our storytelling tools have pr…
Karen Dietz's insight:

Virtual Reality (VR) storytelling is a hot topic today, and this article talks about the latest research in immersive storytelling.

 

It's one thing to use VR at IKEA or Lowe's home improvement stores to test out furniture and designs. It's quite another to share a story in VR. This post shares insights gained from recent research about what works and what doesn't in VR storytelling.

 

Stuff like:

  1. What is the audience's role in VR? It's fascinating what they discover!
  2. How does the position you stand in and the engagement you have in VR impact the effect of the story?
  3. What do visual constraits have on the story experience?

 

VR is a medium that truly changes storytelling. There are lots of opportunities and lots of pitfalls/dangers. Read this article to keep up to date on this trend.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Janet Vasil's curator insight, April 15, 2016 7:48 AM
Excellent research into VR storytelling.
Minna Kilpeläinen's curator insight, April 15, 2016 4:43 PM
"360° is more than full circle. The more complete the environment, the more it resonates."
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The Future Of Business Stories: Layered Storytelling

The Future Of Business Stories: Layered Storytelling | Just Story It! Biz Storytelling | Scoop.it
I think we can all agree that the world is a pretty complex place. It would be easier for most of us if it was simply cleary black and white, right and wrong, for and against, like a LOTR movie with all nuances wiped away. That is, however, never the case. Whatever stories we want…
Karen Dietz's insight:

This is a short post with a very important message for all of us: in business when we are sharing stories, it's best to think of stories as layers of meaning, nuance, and interactions.


When we can think this way, we'll get far more mileage out of our storytelling. The author, Simon Staffans, gives us some concrete language for how to think about this, and how it might work.


There's more for us to develop from this blog post, but it's a great way to start tweaking our thinking about storytelling. Analogies, like layering, can really help. I'm looking forward to more meat on the bones showing up around this topic for all of our business storytelling efforts.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Putting More Emotion In Your Storytelling: New App Toneapi Helps

Putting More Emotion In Your Storytelling: New App Toneapi Helps | Just Story It! Biz Storytelling | Scoop.it
Toneapi is a Web-based app that analyzes (and potentially improves) the emotional impact of your writing.
Karen Dietz's insight:

Do your stories carry enough emotion in them? Are they connecting emotionally with your audience? A lot of people struggle with this.


I ran across this app and tried it out over the weekend, thinking this would be really cool and helpful if it works! The results? Mixed.


First, it's fun and easy to play with. Take some text and copy/paste it into their program (free 15 day trial). Then analyze it for emotional content. The app will give you an score on emotional content along with some other neat maps. Then you can optimize your content to bring up your emotional score.


So far so good. I took some of my website text and could see I needed to make some improvements. I followed their suggestions and this is when it didn't work as well as I wanted it to.


For example, the words story and storytelling kept being highlighted as red, meaning they were negatively charged. Hmmmmm. Then other suggested word substitutions just flat out didn't work, probably because the app doesn't read for context, only the emotional value of a word. For example, it rated 'presentation' as neutral. Substitute words had no connection to the word presentation. Other times it worked great, though.


Bottom line, I improved my score slightly. I'm going to continue to play with this however, and see what improvements I can make with both the app and on my own.


Have fun with this one!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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malek's curator insight, February 9, 2016 4:23 PM

For better emotional impact of your writing.

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How is Google is Powering Storytelling in 2016? Find Out Here

Few people know Google and Google Plus the way Martin Shervington does. Kathy Klotz-Guest and Martin discuss (and laugh about) business storytelling trends i...
Karen Dietz's insight:

In this 38 minute video fellow biz story colleague Kathy Klotz-Guest (and a curator here, too) interviews Martin Shervington of Google to discover how the company is supporting business storytelling in 2016. Fascinating! Lots to think about here and I know you'll find insights here.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Kajsa Hartig's curator insight, January 9, 2016 3:45 AM

A few insights: People gather around collections/interests not other people. How can museums curate collections more effieciently in social media? How can (curated) collections connect with communitites? Also: Stories are told 'on the fly'. How can museums connect with the visitors' own stories? How can the museum's and visitor's stories merge? Not yet sure about the role of Google for museums but some interesting thoughts here.

Dr. Madelyn Blair's curator insight, January 11, 2016 4:52 PM

Just in case you are reeling with all the changes, this interview with Martin Shervington of Google will just add to the mix. That said, he will give you some insights into what is happening in technology uses. And being informed is one of the best way to be prepared. Have fun listening to his excitement, energy, and focus. This review written by Madelyn Blair, PhD. See more at www.madelynblair.com or follow @madelynblair.

Rescooped by Karen Dietz from Tourism Storytelling, Social Media and Mobile
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5 Types of Storied Content Marketing for 2016

5 Types of Storied Content Marketing for 2016 | Just Story It! Biz Storytelling | Scoop.it

In this brave new world of content marketing overload, the brands who will succeed in 2016 are the ones who tell the most interesting stories using the most innovative formats. These 5 types of content can help you connect with your audience in new ways that keep them engaged.

 

What other content types would you add to the list to try in 2016? Tell me in the comments before you go. For even more content marketing tips, check out our Brand Storytelling & Technology interactive experience....


Via Jeff Domansky, Andrea Rossi
Karen Dietz's insight:

What a great list! All 5 ideas are fabulous ways to tell your stories in 2016. 


Live streaming video is on the list and my only caution is that you'll have to stay conscious and work hard to actually share stories on these platforms. But it's do-able! For example, on Blab it's easy to have a conversation that's all thoughts and opinions. To be really engaging and impactful -- share stories to convey your thinking! Otherwise we're just pontificating.


OK -- 'nuff said. Check out the list and and the links. Then add these 5 story options into your content marketing publishing plan for 2016. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Jeff Domansky's curator insight, December 4, 2015 1:11 AM

Find out which up-and-coming content types you should be testing in 2016 for your content program.

2DiFore Marketing Solutions's curator insight, December 23, 2015 7:50 AM

It's almost here, it's almost here.......2016! As you wind down for the Christmas holiday break take a moment to read through this quick article on how to make your brand stand out in 2016. 


We wish a wonderful Christmas and a very prosperous New Year!


The Team at 2DiFore Marketing Solutions!

Art Jones's curator insight, December 23, 2015 4:40 PM

Content Marketing continues  

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Why most brands take the wrong approach to storytelling and big data

Why most brands take the wrong approach to storytelling and big data | Just Story It! Biz Storytelling | Scoop.it
Vision Critical Summit speaker Douglas Rushkoff gives a preview of his keynote and shares his perspective on the evolution of brand storytelling.
Jim Signorelli,Story-Lab's insight:

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff's assertion that consumers are primarily interested in "the facts."  If that were the case,, 30-seconds of bullet points would be sufficiently persuasive as a TV commercial..  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 


This review was written by Jim Signorelli for curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's curator insight, August 17, 2015 1:33 PM

See what you think.  I agree that that fictional brand storytelling might present problems.  However, I do disagree with Douglas Rushkoff regarding his assertion that consumers are primarily interested in the facts.  If that were the case, 30-seconds of bullet points would be sufficiently persuasive.  Storytelling is about adding emotion to facts.  I've never seen anyone give a pie chart a standing ovation.  I would be interested in your comments. 

Rescooped by Karen Dietz from Digital Presentations in Education
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2015 Design Trends for Presentations and Telling Your Story

2015 Design Trends for Presentations  and Telling Your Story | Just Story It! Biz Storytelling | Scoop.it
Presentation Design Tips | Similar to websites, presentation design trends change over time. Follow these 5 presentation design trends and wow your audience!

Via Baiba Svenca
Karen Dietz's insight:

If you are looking for ways to update your PowerPoint presentations -- or any kind of collateral material that tells your story -- here is a post about the latest design trends.


These should get your wheels turning and keep you busy for awhile :)


Thanks to fellow curator Baiba Svenca for originally finding and sharing this piece.

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Jasmin Davies-Hodge's curator insight, June 9, 2015 5:51 AM

Thank you @Baiba Svencabbb for sharing :)

bernieshoot's curator insight, June 10, 2015 7:46 AM

#socialnetwork #blogging

Annie 's curator insight, June 11, 2015 10:40 AM

Which style do you like to use?

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Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation

Story Powered Hangout w/ Karen Dietz: Best Articles From Her Biz Story Curation | Just Story It! Biz Storytelling | Scoop.it
In this episode of Story Powered™ Lianne Picot will be ‘hanging out’ with Karen Dietz of Just Story It. Karen will be sharing some of the articles and news
Karen Dietz's insight:

Hi folks! Tomorrow I'm being interviewed by colleague Lianne Picot for her Story Powered radio show on business storytelling.


Come hang out with us as we talk about some of my favorite biz story articles that I've brought into my curation.


We'll also chat about several trends I'm noticing, talk a bit about curating, and add some tips on how to curate stories, knowledge and wisdom for your company or tribe.


Date and Time: Tues. May 5, 10 am Pacific. 


Click on the title link above for more info. Hope you can listen in!

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