Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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Transformational Storytelling: The Real “State of Power” is Culture

Transformational Storytelling: The Real “State of Power” is Culture | Just Story It! Biz Storytelling | Scoop.it
A growing number of people have been connecting the dots across issues ranging from political corruption and biased corporate media to anti-science propaganda promoted by the fossil fuel industry and…
Karen Dietz's insight:

Part of my Transformational Storytelling System for businesses and leaders focuses on the ability to use storytelling to transform yourself, your company, your community -- or bigger systems like the world.

 

In order to be effective in transforming culture/community/world, awareness needs to be built around the narratives regarding business, economics, debt, power, etc. that we are all immersed in.

 

Here's a blog post that really starts talking about these narratives, offers ideas for creating shifts, and an approach to use. It's just an overview, but there are links to follow and explore more.

 

Want to make a bigger impact and leave a lasting legacy? Then dig into this article. Just be prepared to confront the uncomfortable...

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Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | Just Story It! Biz Storytelling | Scoop.it
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
Karen Dietz's insight:

I've been following sports clothing company Patagonia for awhile now because they keep coming up with new kinds of stories to tell that keep propelling their business forward.


In this article by Andrew Winston, he discusses Patagonia's latest endeavor to have customers hang onto the company's products. It's a natural outgrowth of their philosophy of using less and protecting the environment. But it's totally counterintuitive to how business operates -- which is why it is so brilliant. And it is working for them. Business has not fallen off with this strategy -- but grown.


What I love about Patagonia is that they truly do walk their talk. No company is perfect, but this company's authenticity meter is off the charts. 


Patagonia also innovated supply chain storytelling, a new category of back stories. So I'm not surprised at this next round of storytelling, and look forward to what they'll come up with in the future.


In the meantime, the author did a great job posing a series of questions/next steps any business can take to develop this new avenue of storytelling. It's pretty provocative and well worth the read.


Don't get caught at the back of the line. Read the article to stay on the cutting edge of business trends and storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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A New Core Story: IKEA Thinks This Biz Mega-Trend Will Define The Next 30 Yrs

A New Core Story: IKEA Thinks This Biz Mega-Trend Will Define The Next 30 Yrs | Just Story It! Biz Storytelling | Scoop.it
“Sustainability will be a decisive factor in terms of which businesses will be here in 20 or 30 years time. It is the future of business,” explained Steve Howard, Chief Sustainability Officer of IKEA Group. In a recent in-depth interview, we dug into the company’s worldwide efforts over the past [...]
Karen Dietz's insight:

How is business storytelling changing? Perhaps in the set of core stories every business needs to share about itself and its impact on the world.


IKEA has identified -- and so have other companies -- sustainability as a story that is core to how it serves its customers, the world, and its bottom line.


This is not a new story, but it is surely growing in significance. Corporate Social Responsibility (CSR) has been around along time, usually in the form of a non-profit foundation the business operates. 


But today social responsibility -- in particular sustainability -- is moving into being a core business function embedded in all aspects of the company. At least that's how IKEA and a few others are treating it.


Doing so is not easy though. For the sustainability story to be real, authentic, trustworthy, and believable, it can't be just a marketing story that's told. The story (or set of stories) has to be lived and embodied by the organization. Check out the HBR article that talks about the perils of telling a sustainability story that doesn't work.


So how can you get on board with an authentic and believable sustainability story? What do you need to do to get there and keep up with the changing game of business? What's your own sustainability story that you can tell? Both articles have insights here for you.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Reinventing the Chief Marketer: Storytelling & the New World Order

Reinventing the Chief Marketer: Storytelling & the New World Order | Just Story It! Biz Storytelling | Scoop.it
Why marketing and sustainability must be under one leader.
Karen Dietz's insight:

This article is the perfect companion to the other article I curated today on Patagonia.


Here Keith Weed, Chief Marketing Officer at Unilever, gives us insights into how to balance the tensions between marketing, communication, and sustainability.


You see, Weed is responsible for all 3 functions at Unilever. What??!! Now how does that work? When I first read that, I thought, "Oh jeez, communication and sustainability is now just another bunch of hype from marketing. Yuck!"


Not so, grasshopper. As I read the post I understood how fundamentally different Weed's approach is -- where he manages the tension between all 3 without sacrificing any one. And this re-thinking/re-fashioning of marketing is where the future of business is.


And storytelling is at the core, even though it is not the focus of the article. But we know it's importance when Weed says, "Well, the real tension you have in companies is when marketing is in one silo, identifying what consumers need and driving demand, while sustainability is in another trying to reduce environmental impact, while Corporate Social Responsibility is in another working on the company’s social contribution while communications is telling its own, possibly different, story. In a connected world, this kind of internal disconnection is a hindrance not a help." So true! Yes, these are all different stories being told that in  most organizations are never reconciled. And it sure does negatively impact the bottom line.


Read more about how Weed has managed this reconciliation and is moving Unilever into a solid future. No matter what size your business is, there are lessons here for everyone.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 


 

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The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
Karen Dietz's insight:

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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