Good Night Moon by Margaret Wise Brown is one of the most requested children’s books of all time. But it wasn’t always that way. It took time for parents, librarians and others to appreciate the rhyming sentence structures, rhythm, simple messages, and colorful images embedded in the book. Today, Good Night Moon has sold over 11 million copies, and there are valuable lessons from its rise from obscurity to best seller, especially as corporate storytellers work on their craft of creating more compelling documents and presentations.
|Scooped by Lianne Picot|
In business storytelling we worry far too much about the comparison between children's stories and business stories. The reality is that children's stories are often very powerful, memorable and enjoyable. Business storytelling has much to learn from the stories we read/heard as kids as is pointed out in this article by Paul Barsch.'Goodnight Moon' was a big favourite in my house and my son and I still repeat some of the phrases to each other despite the fact that we have not read it in years. Great business stories can have that kind of longevity too! The article gives us some great tips on making that happen!
This review was written by Lianne Picot, founder of the Story Powered® Institute for her curated content on business storytelling at www.scoop.it/t/just-story-it