Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling

Master Your Pitch! Elon Musk, Steve Jobs Shows How w/ The Power of Storytelling | Just Story It! Biz Storytelling | Scoop.it
As I have stated many times on the blog and in my book The Art of Startup Fundraising, the best entrepreneurs are not the best visionaries. The ones that keep succeeding at it are those entrepreneurs that master the art of pitching. By being a good storyteller there are many positive things that you would …
Karen Dietz's insight:

No matter your profession, title, position, or industry -- we are all in sales. So how do you pitch your project, idea, product or service to gain resources, close the sale, or raise funds?

 

This article gives us examples from 2 masters -- Elon Musk and Steve Jobs -- to show us how they did it, each in their own way. What I like about this post is how thorough it is, and how in depth it goes. The points made are solid. 

 

You can read this post and then easily figure out how you'd make your pitch.

 

The author of the article, Alejandro Cremades, even offers a free pitch deck template to download. Which I did. It's a template to lay out a PowerPoint, not a template for how/when to weave stories into your pitch. Here are the slides you'll want to share stories on:

1, 2, 3, 10, 14, 15, and 16

 

Also, the final slide is missing -- the Closing. This is where you give an inspirational/humorous/provocative ending statement and action step. So add this slide in!

 

Happy pitching.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Selling With Stories: Will Barron interview With Karen Dietz

Full show notes: http://Salesman.Red/107 Karen Dietz joins Will on this episode of the Salesman Podcast to explain the power of story telling in sales. -
Karen Dietz's insight:

Hey everyone,

 

A couple of months ago I was interviewed by sales guru Will Barron over in the UK about increasing sales through storytelling. The interview was published today so I'm thrilled to share it with you.

 

The video is 35 minutes long, and is also available on iTunes for download: https://itunes.apple.com/gb/podcast/salesman-podcast-learn-how/id1007344621

 

We had a great time and Will is a terrific interviewer. Enjoy the show and hope you get some great tips :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Elizabeth Bowden's curator insight, April 26, 2:22 PM
Business stories are used to move people to action. Hollywood stories are only entertaining.
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 Telling a Sales Success Story Using the 3R's Method

 Telling a Sales Success Story Using the 3R's Method | Just Story It! Biz Storytelling | Scoop.it

One of the most important tools in any salesperson’s tool kit consist of success stories that demonstrate capabilities, build credibility, and move the prospect closer to signing on the bottom line. Here’s a template used to describe the three parts of the commonly told success story:

Jim Signorelli,Story-Lab's insight:

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Mark E. Deschaine, PhD's curator insight, March 21, 8:16 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Miguel Paul Trijaud Calderón's curator insight, March 27, 1:48 PM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

Jim Signorelli,Story-Lab's curator insight, April 3, 9:50 AM

Relate, Rescue and Resolve - The 3R's Found In Every Powerful Success Story. 

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Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways

Telling Prospects You're Great Without Sounding Like Donald Trump: 4 Storytelling Ways | Just Story It! Biz Storytelling | Scoop.it
Inspiring confidence in your ability is fundamental to entrepreneurial success but narcissism is seldom the way to do it.
Karen Dietz's insight:

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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oconnorandkelly's curator insight, March 7, 12:52 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

malek's curator insight, March 7, 7:37 PM

This post for Entrepreneur Magazine by author Kimanzi Constable shares 4 very effective ways to focus your stories so you don't sound like a braggart, or arrogant. 

 

Sounding arrogant or like you are bragging is the #1 concern of all storytellers -- even me after all these years.

 

All 4 ways Constable offers us are right on. This is a quick read that makes tons of sense, and will help you be more confident in your storytelling, no matter what.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

 

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Star Wars: The Art of Storytelling in Sales

Star Wars: The Art of Storytelling in Sales | Just Story It! Biz Storytelling | Scoop.it
Luke Skywalker didn’t start out as a white-knight jedi capable of bending the force to his will and vanquishing evil without breaking a sweat. He started as a little boy in the sand. And just like…
Karen Dietz's insight:

Not only does the author of this article, Austin Duck, use Star Wars to make his point, he is also very clear about what it takes to bring storytelling successfully into sales. Yay!


He's got a quick formula to share, and then digs into what you need to do to make the formula really work for you.


What I like about this formula is that there's flexibility to it. In other words, it's not a paint-by-numbers instruction, but more a simple method for knowing how to proceed.


Even better, using this method is going to help you create a solid ongoing relationship with your customer.


Have fun with this piece, use the advice, and let's all make more sales!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz


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Harness The Power Of The Story To Win New Business

Harness The Power Of The Story To Win New Business | Just Story It! Biz Storytelling | Scoop.it
Karen Dietz, author of Business Storytelling for Dummies, shares how to use storytelling to deliver the maximum value to prospects
Karen Dietz's insight:

Hey folks! Sales professional Andy Paul @ZeroTimeSelling, author of "Amp Up Your Sales" and "Zero-Time Selling" recently interviewed me on how to share stories that develop better, more sincere relationships with prospects that also generates sales.


I've known Andy for several years now and he's tops in his field. I had a wonderful time with him on his show and am happy it's now published so I can share my tips with you.


This interview is only about 30 minutes -- perfect for your morning commute.


Thanks Andy and story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Technology Is Making Social Skills [i.e Storytelling] More Critical

Technology Is Making Social Skills [i.e Storytelling] More Critical | Just Story It! Biz Storytelling | Scoop.it
Technical skills are easier to automate.
Karen Dietz's insight:

Here's some handy new research reported in Harvard Business Review that points out how important social skills are to your personal bottom line. And storytelling skills are front and center because it's your highest leverage point in building relationships, rapport, trust, credibility, believability, and meaningful interactions. 


Storytelling builds skills in deep listening, improvisation, design, focus, empathy, influence, impact, and the like. It's a gateway to creativity, innovation, and flow states that generate higher productivity and greater well-being.


What I like about the report is that the research documents how much social skills will affect your ability to generate more income. This income generation is not about transactional storytelling (tell me a story and I'll buy your product), but about relational storytelling (sharing stories for connection and the ability to get work done through people).


I'm chalking this research up to another example of storytelling ROI. This is a good read which I'm sure you'll enjoy. Now get working on your storytelling skills!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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farah jadhavji's curator insight, September 1, 2015 1:44 AM

Yet another reason why technology is a problem but of course we can't even imagine life without it. I too believe that social skills are becoming way more important than they used to be. I just started my first retail job and it completely changed the way I talked to people for the better. Now I have more job opportunities!

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Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary

Biz Storytelling Savvy: Tale of A Shoe Salesman and Marketing Visionary | Just Story It! Biz Storytelling | Scoop.it
It started out like any other day in the fall of 1979. In the morning, I would attend classes where I was finishing up my degree in marketing. And in the afternoon, to pay for those classes, I would go to work selling ladies’ shoes at a nearby shoe store with the artless name, Shoeland.   Anyway, little did I know, that on that day, at a job I absolutely hated, that the store manager, Joey Kaswalchezck, (aka Joey K or Joey "buy a vowel") -  a guy who dropped out of high school because "it didn't pay very well" would tell me something tha
Karen Dietz's insight:

What a great story! And it contains timeless wisdom for any business or story professional that goes beyond sales. What's the bottom line for business storytelling? The answer is the key message of provided here. This post is written by my biz story branding colleague Jim Signorelli. It's a quick read so don't hesitate to dig in.


Read it. Keep it. Share the story and where you got it from. You'll be glad you did.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Storytelling in Branding: Using Narrative Psychology

Storytelling in Branding: Using Narrative Psychology | Just Story It! Biz Storytelling | Scoop.it
Let me tell you a story. It’s a bit about our past. A bit about our future but more importantly, it concerns what is happening right now. It is also a story that nears 2,500 words because our compl…
Karen Dietz's insight:

This post, written by Jeff Swystun, is a great discussion about how storytelling is changing branding and marketing. What I really like is his thorough treatment of the topic that totally makes sense for anyone in marketing.


Swystun lists 3 ways storytelling is changing branding:

  1. It's not about telling
  2. It's organic
  3. Stories don't end


#3 I'm not so keen about. I think a better way to view storytelling in branding is in terms of story cycles instead of stories that never end. The concept of story cycles will give marketers/branders much more control over their work. Why? Because eventually you need to bring closure to your audience or they will just end up frustrated and turned off.


Serial storytelling in branding is fabulous (think of the Folgers commercials where we waited for the next installment of the story). But the storyline did eventually end. The company went on then to create other stories in their ads.


There is way more to this article than just the 3 points above. There is history shared and examples given. Swystun writes an entire section on narratives moving people to action -- and how most storied ads don't. His examples show us a better way.


Lots to learn here and apply to your business. Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story

Forget The Pitch: To Answer “What Do You Do?” Share A 30-Second Story | Just Story It! Biz Storytelling | Scoop.it
Learn how to create and tell simple sales stories to effectively communicate your value proposition when potential prospects ask "What do you do?"
Karen Dietz's insight:

One of my former clients, Andy Paul @ZeroTimeSelling  of Zero Time Selling, writes this post that is right on.


When someone asks you, "What do you do?" -- forget the elevator speech!! Yes, that's right. Just drop it. Share a 30-40 second client story instead. You will get way better results.


What kinds of results? Memorability. The listener will know the difference you make and the value  you bring. You will have begun a relationship, turning a prospect into a warmer lead. These are all things we want.


Andy's post tells you exactly how to create a 30-40 second story. I've used this technique for years and it really works!


The only suggestion I would add is to make sure your customer story makes your customer the hero -- not your. Show the listener how the client was able to do something extraordinary. Everyone wants to be the hero. You are the secondary character.


Go read this post and try it out this week. You'll be glad you did!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The ROI of Storytelling

The ROI of Storytelling | Just Story It! Biz Storytelling | Scoop.it

“Can we measure the ROI of Storytelling? Some doubt that you can measure the ROI of storytelling. Here is an example where you can.”

Karen Dietz's insight:

Perhaps you've heard of the Significant Objects project which showed how attaching a story to a cheap garage sale item can boost its price by over 2700%. Yes -- that's not a typo.


Now here is another example showing the same result. See, it's not a fluke! Even better, in this case the story not only significantly increased the bottom line, it led to higher visibility and a book deal for the author. Gotta love that!


So the ROI of storytelling in product sales is getting well documented. The ROI of storytelling in relationship building, influence, and the like is still tougher to determine. But we're getting closer. Enjoy this story and the results!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Business Storytelling -- What's the ROI?!

Business Storytelling -- What's the ROI?! | Just Story It! Biz Storytelling | Scoop.it
Content marketing is exploding. But can the art of storytelling really be used by marketers?
Karen Dietz's insight:

Hey folks -- trying to explain the importance or necessity of business storytelling to potential clients or people above you in your organization's food chain is often hard work. So here's a post by Jamie Carracher explaining the steps to take, and how to frame the conversation.


I really like how practical this article is. Craft your case using the advice here and you will have greater success selling your storytelling project.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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Janet Vasil's curator insight, March 25, 2015 3:40 PM

Good advice for making the case for brand storytelling.

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Success Stories: 6 Reasons They Fail In Sales

Success Stories: 6 Reasons They Fail In Sales | Just Story It! Biz Storytelling | Scoop.it
Success stories are effective to use as proof and reinforcement late in the buying cycle once a customer has already formed a complete buying vision that fully recognizes “why change?” and “why you?
Karen Dietz's insight:

My story selling colleague Michael Harris writes an insightful article here about the dangers of relying on success stories to make a sale.


Oh, success stories have their place. But are way overused. In fact, in sales, success stories are often offered as the only kind of story to tell. So I like this article because adds much more to our understanding about using stories in sales -- and business success.


Here Harris goes through 6 reasons why success stories don't often work. You can take each of his tips for integrating better storytelling into your sales efforts. What you share will be more relevant to customers, and actually close the deal.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Carol Griffiths's curator insight, February 11, 2015 7:40 AM

Very relevant...all story telling is not equal, this is a handy article to find out how to maximise the impact of stories and what to avoid...

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The Game of Thrones: Storytelling Lessons For PowerPoint

Lessons in Persuasive Language from The Game of Thrones
Karen Dietz's insight:

Whether you are into Game Of Thrones or not, this presentation is a hoot! And so accurate!

 

I smiled all the way through the slides. My colleagues at the Hoffman Agency have once again put a fabulous piece together -- truths wrapped in humor. Love it.

 

Watch this, chuckle, then get with the program!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Website Storytelling: 3 Essential Stories You Need to Attract Customers

Website Storytelling: 3 Essential Stories You Need to Attract Customers | Just Story It! Biz Storytelling | Scoop.it

Sell your product or service using the most personal story you've got.

Karen Dietz's insight:

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Bobby Dillard's curator insight, March 28, 8:01 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Constance Jones Collier's curator insight, March 28, 8:37 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

SENAME Interactive's curator insight, March 28, 11:57 PM

Love this -- it's short, sweet, and to the point. And the author, Judy Carter, has a great way of writing -- pithy and visual. It's a good combo.

 

Her points are valid. Add these 3 stories to your website and you'll be way ahead of the game. She's got good examples to share.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Getting Conversions: The Science of Storytelling & Memory

Getting Conversions: The Science of Storytelling & Memory | Just Story It! Biz Storytelling | Scoop.it
Have you ever heard of the “significant objects” project? As a literary & anthropological experiment, Rob Walker and Joshua Glenn wanted to see if they
Karen Dietz's insight:

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Os Ishmael's curator insight, March 18, 7:35 PM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

massimo facchinetti's curator insight, March 19, 2:56 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.


 


 


 


Now here is an article that explains how they got me there.


 


 


 


It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!


 


 


 


The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.


 


 


 


Happy reading, and then using this material to convert sales, whether on your website or elsewhere.


 


 


 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

Ricard Lloria's curator insight, March 19, 10:08 AM

OK, hands down I love the Men's Wearhouse commercials and that's where I've taken my husband Tim to shop.

 

Now here is an article that explains how they got me there.

 

It's a long and detailed read -- perfect for the weekend. It goes step-by-step into the mechanics of how great storytelling can lead to higher conversions on your website. Important stuff to know!

 

The article also tackles memory formation and learning, and why good storytelling facilitates both. All the points are backed up with scientific research links -- so it's also a good article to keep handy as a shorthand of scholarly works on storytelling.

 

Happy reading, and then using this material to convert sales, whether on your website or elsewhere.

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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How To Make Your Biz Storytelling Awesome! 7 Ways

How To Make Your Biz Storytelling Awesome! 7 Ways | Just Story It! Biz Storytelling | Scoop.it

The storytelling of the future is all about thinking big and staying real. These seven strategies will put you ahead of the curve.

Karen Dietz's insight:

Fellow curator Kathy Klotz-Guest just posted this blog on the 7 ways to make your storytelling fabulous -- and get the results you want.

 

And it's not the usual stuff on how to craft a story. It's about going deeper into your storytelling, going bigger, finding your storytellers, and 4 other areas to pay attention to. Wonderful!

 

Thanks Kathy -- this will get us thinking better and doing better.

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oconnorandkelly's curator insight, March 4, 1:50 PM

Fellow curator Kathy Klotz-Guest just posted this blog on the 7 ways to make your storytelling fabulous -- and get the results you want.

 

And it's not the usual stuff on how to craft a story. It's about going deeper into your storytelling, going bigger, finding your storytellers, and 4 other areas to pay attention to. Wonderful!

 

Thanks Kathy -- this will get us thinking better and doing better.

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May the Sales force be with you! Storytelling vs. Story Selling:

May the Sales force be with you! Storytelling vs. Story Selling: | Just Story It! Biz Storytelling | Scoop.it

By understanding and implementing the art of storytelling, we can create that “Aha!” moment for our prospects. The Force guides us in selling sales stories!

Lianne Picot's insight:

Because there can never be enough Star Wars analogies! This article does a pretty good job of breaking down the elements of story and Star Wars that intrigue and engage us. It's always good to have the reminder that sales is not B2B or B2C but H2H - human to human. Whether you are a small company building your brand or a big corporation trying to retain your customer base, using story helps you to stay on the human side of things. Even when talking about a land far far away....


This review was written by Lianne Picot for her curated content on business storytelling at www.scoop.it/t/just-story-it. You can join Lianne to talk story  in her online story community at the Story Powered® Institute 

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Can your salespeople really storytell value or does it fall flat?

Can your salespeople really storytell value or does it fall flat? | Just Story It! Biz Storytelling | Scoop.it
After nine years of working with companies on sales messaging, I have found the number one inhibitor to salespeople articulating value is they don’t create enough contrast between the ‘before’ and ‘after’ pictures of owning their product.
Karen Dietz's insight:

Here's a good post by Michael Harris @InsightDemand with one reason why most sales fail. It's not that the sales person didn't share a story -- it's that the story told does't contain enough contrast between the hell a prospect is in now, and the heaven the customer will experience later.


As we know, contrast is a significant element in effective storytelling. It seems in sales it is even more critical to move people to action and close a deal.


Michael has a lot of good suggestions here. If you are after more sales, you might want to pay attention. May the force of story selling  be with you!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Selling With Story -- How To Ask For The Sale

Selling With Story -- How To Ask For The Sale | Just Story It! Biz Storytelling | Scoop.it
Today’s post is part three of a transcript from my recent interview on the Voice America Business Channel show ‘Story Powered’ hosted by Lianne Picot.
Karen Dietz's insight:

What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.


What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?


As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.


Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, August 7, 2015 3:14 AM

"...You tell the stories and say, “And imagine if we could do that” or “Imagine if we could scale that across your entire organisation”. You want the ability for people to go, “That’s the end point I want to get to”. But when you’re asking, when you’re really asking for the business, I think it’s the time to be a bit quiet, to sit there and wait. I think it’s a key thing... " - Great...:-))) It's very solution-focused by the way...:-))))


Also, Karen Dietz comments it (I like her posts, shares too...):


"What a great post. Here two of my business storytelling colleagues (Lianne Picot interviews Shawn Callahan) talk about successfully using storytelling in sales. It's the last of a 4 part series, and there's a link to the other interviews with Shawn in the article.

 

What I love about this installment is that it focuses on closing the sale. I get this question all the time -- how do I use stories to close the sale?

 

As Shawn says -- you don't. It is very important know when to NOT tell a story. This is one of those moments. He explains all about it in the article.

 

Shawn shares a lot of wisdom in this post. It's also a podcast you can download and listen to. Go dig into it now..."

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Questions to Evoke Stories and Find Business Buyer Pain Points

Finding buyer pain is one of the first steps in the sales process. This deck shows you how to get there.
Karen Dietz's insight:

This SlideShare never mentions stories, but believe me -- the questions posed here will definitely spark stories in your prospects, and stories are exactly what you need. 


Why? Because they are the richest form for finding out your customer's pain points. As we all know, this is a critical ingredient for making a sale.


I particularly like how the first few slides make the point that most prospects are numb to their pain. As the author (Juliana Crispo) of this post shares, sales happen when that pain is felt. Hence the questions that will evoke stories.


Write these questions down and keep them handy for when you are chatting with potential customers. I think it will make a world of difference.


This review was written by Karen Dietz for her business storytelling curation at www.scoop.it/t/just-story-it 

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Miklos Szilagyi's curator insight, July 19, 2015 7:48 AM

Some good hints how to go deeper in the subjects...

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Getting Unstuck From The "Why" In Your Biz Storytelling

Getting Unstuck From The "Why" In Your Biz Storytelling | Just Story It! Biz Storytelling | Scoop.it
Dear Mr. SinekI’ve sat back long enough.  Something has to be said.Because of your Ted Talk and your book, Start With Why,  you have made my life miserable.  It’s become difficult to sit in meetings and hear people quote you saying,  “people don’t buy WHAT we do. They buy WHY why we do it.”  My consonants cringe every time I hear it.  Enough is ENOUGH Mr. Sinek.    Okay, I get your whole WHY bit.  For too long WHY has been ignored.  For many brands it still is. And yes, brands should have a purpose, as you ve
Karen Dietz's insight:

LOL -- my story branding colleague Jim Signorelli went on a rant today about focusing your stories on the "why" ala Simon Sinek.


You know, it is all about moderation and Jim brings some very valid points into his short blog post. Plus it's fun to read.


Bottom line -- "what" and "why" go together. Read Jim's thoughts on why "why" alone alone doesn't cut it. It will make you a far better storyteller.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Jim Signorelli,Story-Lab's comment, April 28, 2015 5:59 PM
Thanks Karen, as always!
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Storytelling Wins Again: Top Business Skill of the Future

Storytelling Wins Again: Top Business Skill of the Future | Just Story It! Biz Storytelling | Scoop.it
Storytelling has been the buzzword off and on since advertising became a thing.
Karen Dietz's insight:

I like how this post goes through the necessity of building storytelling skills today in order to survive and thrive in the marketplace of tomorrow.


The author, Shane Snow, links storytelling into the ability of a company to create effective content to capture customers. He talks about the huge shift in advertising and marketing that has been happening, and how storytelling is the critical factor. In fact storytelling is now a core competence that every business needs to pay attention to.


This is a quick read, with an important business slant that you are going to want to capture and use.


Story on!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Janet Vasil's curator insight, April 11, 2015 2:51 PM

Facts and figures are important but they'll resonate better when paired with a story. Stories make ideas stick.

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A Better Way Presenting The Case For Business Storytelling

A Better Way Presenting The Case For Business Storytelling | Just Story It! Biz Storytelling | Scoop.it
-*+Too often, people try to make the case for business storytelling, by pointing to examples of "who's doing it". I think we all need bigger frameworks for appreciating the business implications of storytelling.
Karen Dietz's insight:

Biz storytelling colleague Michael Margolis gives us the hard-core formula that creates the business case for storytelling.


Wow -- have we come a long way! It's been years since I've been asked if I tell stories to kids in the library on Saturday afternoon once I share with them I work in business storytelling. Thank heavens the times have changed.


Yet as Michael points out, too many companies validate storytelling as a business activity by asking "What other companies are doing it?" He instead responds by putting storytelling on much more solid footing in a way that would be hard for any executive to say "no" to.


Michael has put the business case together for storytelling in a very elegant way. Grab his wisdom, present the case for storytelling following his formula, and story on! 


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Vesticor Advisors's curator insight, March 30, 2015 10:53 PM

Key question ... What do you offer that nobody else does?

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Storytelling In Content Marketing: How To Actually Get You More Sales

Storytelling In Content Marketing: How To Actually Get You More Sales | Just Story It! Biz Storytelling | Scoop.it
There is a big misconception that content marketing doesn’t drive sales. But if it didn’t work well, none of my companies would exist. From KISSmetri
Karen Dietz's insight:

Growing your business through content marketing (blogging, videos, SlideShares, podcasts, social media posts, guest articles, ebooks, etc.) is important.


The way to make your content appealing, shareable, build a following, etc. is through storytelling. No storytelling? That's like having an Oreo cookie without the yummy center. Flat. ALL of your content should be telling stories.


So we are going along, crafting better stories and (hopefully) growing the biz. That's a lot of blood, sweat, and tears. And occasional jubilation :)


But how do you know if all that storytelling effort is actually driving sales? I want to see this mystery solved. Neil Patel at KISSmetrics to the rescue. He gives us tips, tools and his own experience to know if conversions and sales are actually happening. And what to do if they are not.


It's great that he shares with us his own journey and stats for how blogging has grown his business, and how we can too with the variety of tools he tells us about.


Steps to take?

  1. Read the post
  2. Check out the tools and figure out which ones are best for your biz, or the best to suggest to clients
  3. Track track track using the tips Patel gives
  4. Experience the ROI
  5. Tell me your story


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it

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