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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Retail Storytelling: An Ode To Norse Mythology

Retail Storytelling: An Ode To Norse Mythology | Just Story It! Biz Storytelling | Scoop.it
The mythological ice giant Yme inspired this Oslo store.
Karen Dietz's insight:

For our Friday Fun I found this very short post with cool photos about YME Universe, a concept story in Oslo, Norway. They fashioned the interior design and layout of their store using traditional Nordic myths. Now how cool is that?!

 

The pictures are great and the post includes links to the Norse myths that were employed. What an imaginative use of storytelling that pulls people into -- and sparks memories of -- their familiar mythology. I don't even know Norse mythology that well and I was pulled in.

 

It's also a good lesson for us all about imaginative ways we can embed storytelling into our environments. What can you do for your business along these lines?

 

I've launched a new venture with JVA Art Group to build company stories into physical designs/layouts in lobbies and offices. The project is called "Storied Spaces". You'll be hearing more about this but contact me on Twitter @kdietz -- or post a comment below --  if you want to know more now.

 

In the meantime, enjoy this post and have a wonderful weekend!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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ST[new york]RY -- A Clever Retail Narrative

ST[new york]RY -- A Clever Retail Narrative | Just Story It! Biz Storytelling | Scoop.it
Rachel Shechtman's latest retail narrative edited by Cool Hunting...


Oh, how clever this store owner is! Her NY City boutique changes its concept every 3-4 weeks in order to tell a different story. 


In fact, each table or shelf serves as a narrative that unfold before your eyes -- or at least that is what the article says.


The owner envisions her space like a magazine (now how creative is that?!) and each issue tells a unique story. She selects her products for sale so they are relevant to the story.


There are other great insights here about storytelling and retail so go ahead and read the entire article. Here's the link: 

http://www.coolhunting.com/design/story-new-york.php 


So who is in NY who can check this out and let us know if what this retail space is doing rises to the level of 'narrative'? 


I sure hope [Story] does -- because I think it is a brillian idea!


Post your comments below once you've visited the shop or if you have other thoughts :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories

This Is How You Sell Products Now: Low-Budget, Heartbreaking Stories | Just Story It! Biz Storytelling | Scoop.it

This is how you sell products now. This film probably cost a tiny fraction of what a standard TV commercial costs, but it’s about 10,000 times more effective. Why? The story, stupid. It’s real, it’s unique, it’s true--and it’s creatively designed with a human touch. "Product placement" always feels irritating because the product being placed is somehow supposed to fly under our radar, but never does. This is the total opposite: The story unapologetically features the product, but it’s in such an organic way--making adorable little projects like Red Blooded's love-letter pop-up book is exactly what someone in the real world would actually do with a Field Notes notebook--that not only do we not object, we feel genuinely moved and inspired by it.

 

Hear hear! Right on the heals of the blog post I recently posted here on storytelling in Super Bowl ads is this article from Gregg Morris' Story and Narrative collection about ads/marketing and being real.

 

Just because Coca-Cola spends millions on crafting storied ads does not mean you are left out in the cold. Use low budget techniques and tools, be yourself, and share your story.  Just make sure it is crafted and told well


Via Gregg Morris
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Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product

Radical Storytelling: How Patagonia Is Telling Customers To Use Less Of Their Product | Just Story It! Biz Storytelling | Scoop.it
It's one of 10 strategies that make up a new way of doing business, given the coming realities of a hotter, scarcer, and more transparent world.
Karen Dietz's insight:

I've been following sports clothing company Patagonia for awhile now because they keep coming up with new kinds of stories to tell that keep propelling their business forward.


In this article by Andrew Winston, he discusses Patagonia's latest endeavor to have customers hang onto the company's products. It's a natural outgrowth of their philosophy of using less and protecting the environment. But it's totally counterintuitive to how business operates -- which is why it is so brilliant. And it is working for them. Business has not fallen off with this strategy -- but grown.


What I love about Patagonia is that they truly do walk their talk. No company is perfect, but this company's authenticity meter is off the charts. 


Patagonia also innovated supply chain storytelling, a new category of back stories. So I'm not surprised at this next round of storytelling, and look forward to what they'll come up with in the future.


In the meantime, the author did a great job posing a series of questions/next steps any business can take to develop this new avenue of storytelling. It's pretty provocative and well worth the read.


Don't get caught at the back of the line. Read the article to stay on the cutting edge of business trends and storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Transactional Storytelling: Telling Stories in the Retail Space

Transactional Storytelling: Telling Stories in the Retail Space | Just Story It! Biz Storytelling | Scoop.it

Transactional Storytelling is the construction of a story through the trade and repurposing of images and image sequences. The intention behind it is using the retail experience to elicit a consumer dialog that boosts empathy and provides meaningful moments.


Now here's a new development for you: environmental storytelling in retail spaces. It's not about Earth Day or messages about the environment. It's about well-crafted storied spaces. Think of stage sets combined with scripts, sounds, and aromas to create an enhanced customer experience. It's wrapping people in a story and delivering a message at the same time.


It's also about using story triggers effectively, although that is not directly talked about in this post.


Of course, this really isn't that new. Walt Disney and his Imagineers have been masters of building stories via physical structures/environments for decades (Disneyland, etc.). And the Vancouver company Envisioning and Storytelling has been creating these storied environments for real estate sales offices for quite a long time now too.  


Now retail is getting into the picture in a bigger way. Not sure how all this is going to work out -- is it really storytelling?? -- but it's interesting to watch. So stay tuned!  

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How A Startup Grew 600 Percent By Telling The Story Behind Products

How A Startup Grew 600 Percent By Telling The Story Behind Products | Just Story It! Biz Storytelling | Scoop.it
The story of AHAlife proves how storytelling can transform a business.


What a great article! Business owner Shauna shares the specific stories she uses about her products to grow her business.

Her advice and story types can be used by any business owner, whether you are selling products or a service. And any artist selling their artworks in any venue should be following the tips in this article to the letter. I use the same basic list with my clients and it works.

However, the examples she uses in the article are NOT stories -- they are descriptions. So obviously she needs some storytelling training to be even more effective. On the other hand, even the descriptions as pseudo-stories are working for her. My advice for you: go for actually telling stories, not descriptions -- you'll get even better results. I do like her list however, so use that as a guide for figuring out which stories to tell.

Tell these kinds of stories in your business and you will experience the difference. Story on!
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