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Just Story It! Biz Storytelling
Growing executive's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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The Power of Story Branding: Which country does the world most good?

It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
Karen Dietz's insight:

Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.


What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.


If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.


This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.


Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?


If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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The Reason Your Biz Story Matters Video

http://www.socialmediabynumbers.com The era of Social Media has changed the nature of organizational definition. We are no longer authors of our identity, bu...
Karen Dietz's insight:

It's Friday, we've all been working hard, and we need a break! So here's a terrific 8:20 minute video for you about biz storytelling.


You may think it is just another quick video on why business storytelling is important -- no news there. And it is.


But, on the other hand...it makes some very excellent point about how sharing your business stories can keep your reputation strong in these days of immediate Twitter posts and social media feedback. Now that is worthwhile news!


Have a great weekend all :)


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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Oakville Deals's curator insight, June 2, 2013 12:49 PM

What's your story? What are your mission vision values? Why it matters.

Excellent video.

Cho Rong Kim's comment, June 3, 2013 3:43 AM
Really nice!
Karen Dietz's comment, June 4, 2013 7:28 PM
Thank you all for your comments! Glad you liked the post :)

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