It's an unexpected side effect of globalization: problems that once would have stayed local—say, a bank lending out too much money—now have consequences worl...
|Scooped by Karen Dietz|
Simon Anholt recently delivered this TED talk and it is a doozy on several fronts.
What caught my attention when watching this is the point Simon makes about a nation's brand story -- i.e. reputation -- and its effect on economic prosperity plus being able to make a difference in the world.
If this is true for nations, it also holds true for business. Which is one reason why companies embracing doing good in the world as a fundamental way of doing business are gaining more customers in the marketplace. This is beyond simply attaching your company to a social cause.
This is a terrific talk and you will be surprised at which countries do the most good in the world. Simon indicates that these countries consciously create their story. People are attracted to that story, which they in turn tell. At least that seems to be part of the dynamic Simon talks about.
Maybe I'm reading too much into this -- or maybe not. In the end, if you wanted your country to be in the top 10, what parts of your country's story needs to change? What kind of story do you want to be a part of?
If this was a business list, what would need to happen to have your company be in the top 10? What kind of story (stories) would it need to be embodying and sharing?
This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it