Just Story It! Biz Storytelling
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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com
Curated by Karen Dietz
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How storytelling can help to build your referral business

How storytelling can help to build your referral business | Just Story It! Biz Storytelling | Scoop.it
We all know referrals are your best source for building business. There is nothing...


I like this article simply because it gives a beautiful concrete real-life example of how story sharing brings referrals. We can all learn from this.


Once you get the point, focus on creating 2 or 3 customer success stories. Remember, these stories focus on the customer's problem/issue that was resolved


It's best if these stories are ones you tell about your staff and how proud of them you are in solving a customer's problem, going the extra mile, overcoming an obstacle to meet a customer need, etc.


But if you are sharing a story about something you did to create a win for a customers, then tell it humbly: "The customer who moved me most was...", "I was really proud of myself when I could...," "I loved working with that customer and what I learned from that was..."  You get the idea.


Now -- may many referrals come your way!

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Karen Dietz's comment, March 6, 2012 1:52 PM
Thank you for re-scooping this article! Cheers -- Karen
Namita Patel's comment, March 6, 2012 2:06 PM
Love this article Karen. Thanks!
Karen Dietz's comment, March 6, 2012 4:30 PM
Oh I am so glad Namita! Have a wonderful week :)
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Telling your story means customers will, too!

Telling your story means customers will, too! | Just Story It! Biz Storytelling | Scoop.it
Picking me up at the Minneapolis-St. Paul airport on a cold Monday morning in February — and, really, are there any other kind of February mornings in Minnesota?


THE ORIGINAL LINK IS BROKEN. HERE IS THE UPDATED LINK: http://mckainviewpoint.com/2012/03/page/4/ 


Here's a quick post with a great reminder about WHY to craft your core business stories -- especially if your business depends on referrals (and who doesn't!).


One of my clients gained business through referral only.  But he was not sharing his business story.  That meant people had no story to share with others about his business.  Without a story for people to share, gaining referrals became doubly hard. Ouch!


Go read this article for a few more biz story insights and an example. And start getting more referrals!

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