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Just Story It! Biz Storytelling
Growing leader's impact, influence and income through the power of business storytelling                  www.juststoryit.com  619-235-0052
Curated by Karen Dietz
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Jerome Bruner, influential psychologist of perception + storytelling, dies at 100

Jerome Bruner, influential psychologist of perception + storytelling, dies at 100 | Just Story It! Biz Storytelling | Scoop.it
Dr. Bruner helped launch the field of cognitive psychology and was a major educational theorist.
Karen Dietz's insight:

Hey all,

Jerome Bruner explored the idea of storytelling as a fundamental way of understanding the world around us. A few days ago on June 5, he died at the age of 100.

 

As Howard Gardner, a psychologist and professor at the Harvard Graduate School of Education says, “Bruner made narrative a form of thinking."

 

The Washington Post wrote a nice piece on Bruner here. Make sure you explore his writings.

 

Here's the wikipedia link to learn more about him and see the bibliography of his works: 

https://en.wikipedia.org/wiki/Jerome_Bruner

 

We will  miss you Dr. Bruner!

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David Hain's curator insight, June 9, 3:00 PM

RIP Jerome Bruner! What a legacy!

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Sharing content: What neuroscience and psychology can teach us

Sharing content: What neuroscience and psychology can teach us | Just Story It! Biz Storytelling | Scoop.it
What makes you stop scrolling through an article, open up a social media app and hit the share button? Is it logic, emotion, or something else? Turns out,
Dr. Madelyn Blair's insight:

Relph gives a thorough explanation why we make decisions to share things on social media, buy something, and much more. It’s all about emotion. Story has magical power because it conveys emotion. Read this article if you are interested in learning more about how to select the right story. Oh, his advice won’t be direct, but you sure can read it between the lines. I love it when we learn about story’s power from science. Resilience is knowing enough to have options in mind. This is a great place to begin.


This review was written by Dr. Madelyn Blair. 

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Randy Bauer's curator insight, September 29, 2015 10:27 AM

Think Functional MRI when writing/curating content. What part of the brain is being lit up(emotional) due to the story being told.

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The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell)

The Psychology of Storytelling: 10 Proven Ways to Create Better Stories (and Why Stories Sell) | Just Story It! Biz Storytelling | Scoop.it
The #1 trait of a persuasive story is how “engaging” the story is.

There are a million writing blogs that will go on and on about how to craft amazing stories, but is any of that (potentially good) advice backed up by research? In fact, there is an additional study conducted by Green & Brock that addresses just what makes a story engaging. Here’s what they found:


Wow!! My entire review just disappeared! Well -- go read this great article anyway :)


Here is what to pay attention to: all the solid tips -- based on research -- on how to create better stories. They are great. Particularly modeling, irony, imagery, and going beyond the digital campfire. There's lots more to this article that what I have mentioned here.


So go read it. In the meantime, I'll chat with the Internet Powers That Be to hunt for the original review I wrote in whatever black hole it has found itself in! Ay yi yi ....


Karen Dietz, for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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What makes a great story? Here's the psychology

What makes a great story? Here's the psychology | Just Story It! Biz Storytelling | Scoop.it

ry pr"The great writer's gift to a reader is to make him a better writer."

Karen Dietz's insight:

Maria Papova of Brain Pickings has written an amazing synopsis of Harvard psychologist Jerome Bruner's work Actual Minds, Possible Worlds (1986) and his thoughts on what makes storytelling work.


I love that she quotes Bruner's work on storytelling. Papova also sets the context for us by sharing Bruner's thoughts on the difference between logic-scientific thought and narrative. It provides a clear road map for the two styles of cognitive thinking and the value of both.


What I like even more is how Papova brings in other scholar's works that add to Bruner's writings. Links are included so you can go exploring and further enrich your knowledge about storytelling and the human mind.


And here is what I like the best: she NEVER mentions what Bruner is most quoted for: that people remember stories 22 times more than facts alone. Why do I like this omission? Because it was a mere mention in Bruner's work and has never been scientifically proven. See my colleague Shawn Callahan's blog post on this http://www.anecdote.com/2015/01/link-between-memory-and-stories/ 


You will definitely like this post and the accompanying articles to check out. It's meaty and rich. Have fun!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it. Follow her on Twitter @kdietz

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Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories

Pareidolia, Storytelling + a Formula for our Brains: The Psychology of Stories | Just Story It! Biz Storytelling | Scoop.it
Learn why our brains go nuts for a good yarn -- and how you can recreate it in your marketing.
Karen Dietz's insight:

What the heck is pareidolia?? It's what happens when we listen to stories, and the research about it is shared in this post by Shane Jones.


There's lots written about the psychology of storytelling, but rarely is pareidolia mentioned. Yet it is an essential part of the story experience.


But that's not the only info shared here. There's lots more material on storytelling and how to construct a great story. Many thanks to follow Andy Capaloff for pointing me to this article.


This piece is longer than most, but I appreciate its thoroughness. Have fun digging into the info and getting smarter about what works and why!


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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